• Café Pindot is basically a

Filipino word that means “having

a coffee through pressing” and
aligned in the idea of an instant
coffee.
• Coffee and a Finger Pressing
represent the idea of a vending
machine
• Heart symbolizes the aromatic
relaxation environment
• Circle represents the unending
service to its constituents
• To be well-established and trusted as a
coffee business enterprise
• To be a leader in innovation, service and
quality
• To be among the most admired and
respected café in our industry
• To be one of the leading business entities
in our market
• To set and maintain the highest standard of quality
and ethics in everything we do.
• To provide perfect, delicious coffee products and
excellent, reliable services to our customers.
• To earn the trust of our customers, employees,
partners and our community and to contribute to
good development and prosperity.
• To inspire and to connect people.
• To nourish our community through engaged
relationships, one customer at a time.
 Accomplishing and maintaining these goals to
help enliven the café and enhance the
wholesome spirit we want to project. These goals
are long term, ongoing and ever evolving as we
grow and learn our business.
• BUSINESS NAME:
Café Pindot
• BUSINESS STRUCTURE:
General Partnership
• BUSINESS LOCATION:
Masipit, Calapan City,
Oriental Mindoro
• DATE TO BE ESTABLISHED:
January 1, 2018
• BUSINESS OWNERS:
• Armando M. Lamboloto, Jr.
• Cherrie Rose L. Desaliza
• Glady Jincky F. Fancubit
• Mark C. Datinguinoo
• Jay-R DC. Osorio
• Lourraine Mara M. Alzate
• Ruth Tamara C. Encarnacion
• Dionisio R. Barrientos
• Annalyn B. Macalalad
• RELEVANT OWNER EXPERIENCE:
The owners have various experiences in
handling their own small- scale business entities
like boutiques, pastry store, shops and online
product advertising and selling which
individually became successful yet were
fastened in assumption of a better business
opportunity in general partnership.
• PRODUCTS/SERVICES:
Café Pindot serves a variety of coffee that will
give its consumers a replenishing and
aromatic relaxation after a long day of study
and work. In addition, the coffee shop will
offer pastries that can be suitably paired with
coffees.
• PRODUCTS/SERVICES:
The business name mirrors its secondary
function as a café. The café is foreseen to cater
vending machines operated through
commanding buttons in some target institutions
especially those which are far from the business
location and thus, pindot (press).
DESCRIPTION:
Café Pindot will be engaged in product-based
sales and services such as prepared coffee-
based drinks, high-quality monitoring, and
competitive prices to the clients in the City of
Calapan, particularly in and out of school
campuses.
REGISTRATION DETAILS:
•Business name: Café Pindot
•Trading name(s): Café
•Date registered: November 17, 2017
•Location(s) registered: Masipit, Calapan City,
Oriental Mindoro
•Business structure: Partnership
•Licences & permits: Barangay Clearance, Sanitation,
Mayor’s Permit, BIR Permit, DTI Permit
 ORGANIZATIONAL CHART:

Chief Executive
Officer

Maintenance
Barista/Bariste Cashier Service Crews Dishwasher
Crew
MANAGEMENT AND OWNERSHIP:
Café Pindot is owned by 9 business partners and
operated by Chief Executive Officer (CEO). They are
the business partners who will spearhead of the
management. The Chief Executive Officer (CEO) has
the sole power in the operation of the café and the
vending machines.
PRODUCTS AND SERVICES:
A. Café
Product/Service Description Price
para sa mga buntis
deCAFÉ pindot 50.00
(Decaffeinated)
CAFÉ LATÉté para sa mga mahilig sa K 50.00
EXpresso café para sa mga pusong wasak 50.00
CAFÉ press para sa mga highblood 50.00
i-hart CAFÉ para sa mga inlab 50.00
CAFÉ’l mocha para sa mga epal 50.00
Pastries bread, cakes 40.00
PRODUCTS AND SERVICES:
B. Coffee Vending Machine

Product/Service Description Price

CAFÉ LATÉté para sa mga mahilig sa K 5.00
i-hart CAFÉ para sa mga inlab 5.00
CAFÉ’l mocha para sa mga epal 5.00
INNOVATIONS:
• Research & development (R&D)/innovation
activities
• Intellectual property strategy
INSURANCES:
Workers compensation: Employees will be given their
SSS, Philhealth benefits and bonus depending on their
monthly performance.
RISK MANAGEMENT:
Our team will take time in constant assessment of
quality control, and we also take the time to
speak to each client’s individual needs. Meeting
our target sales based on forecasted demand will
be able to forecast with precision the amount
quantity to produce on a daily basis.
• TARGET MARKET:
The above- mentioned café targets to cater
mainly the students in the nearby places
specifically the Mindoro State College of
Agriculture and Technology (MinSCAT)
located in the exact same location of Café
Pindot. More so, it also will cater to the
professionals in the community who are fond
of coffee tabling their anxieties after work.
MARKETING STRATEGY
•Promotion and online advertisements
•Render of good service
•Equalize quality and cost
•Surpass competitors’ standards
•Supply to the larger market
(outside Calapan City)
S.W.O.T. ANALYSIS
Strengths Weaknesses
• Strategic location of the shop • Target sales for the day might
• Convenient vending machines not be met
in selected schools and areas • Weather/climate
• Easy access to parking space • Electrical issues
which other coffee shops may • Limited side products (within
not have 2 years of its pilot operation)
Opportunities Threats
• Can be rented for any event • Maintenance due to
(trainings, seminars, birthdays, customer’s carelessness
reunions) • Existing coffee shop
• Job opportunity competitors
• Franchising
• Immersion
 COMPETITOR DETAILS:
Established Market Value to
Competitors Size Strengths Weaknesses
Date share (%) customers
Products not  Parking
Café de Vito 2015 2-5 30% ambience limited to space
coffee  Price
Products not  Parking
Café Meow 2014 3 15% convenience limited to space
coffee  Price
 Limited
Coffee shop Products not Parking
Café del
2015 4-5 10% and limited to space
Jardin
restaurant coffee
 Price
 ADVERTISING AND SALES:
Planned Promotion Target
Expected Business Improvement Cost (₱)
/Advertising Type Date
It will easily disseminate the
Direct Marketing (flyers 17 Nov.
information about our business in 10,00.00
and brochures) 2017
that particular day.

Free advertisement online through

Online Advertising 17 Nov.
sharing of posts for friends to 69,000.00
(Facebook) 2017
friends of friends
 Café Pindot
PRE-OPERATING COSTS
1-Jan-18

Cash Flows
Initial Investment 900,000.00
Total Cash in Flows 900,000.00
Cash Outflows
Building 50,000.00
Building Rental 60,000.00
Office Equipment 15,000.00
Production Equipment 239,718.00
Production Materials 1,193,320.00
Furniture & Fixtures 10,000.00
Supplies 5,000.00
Permit & Licenses 10,000.00
Advtg. Exp. 10,000.00
Salaries 371,280.00
Utilities Exp. 10,000.00
Electricity 60,000.00
Water Bill 18,000.00
Internet Connection 24,000.00
Miscellaneous Exp. 5,000.00
Transportation Exp. 13,000.00
Income Tax Due -
Total Cash Outflows 2,094,318.00
Net Inflows (1,194,318.00)
Cash Balance (1,194,318.00)
 Café Pindot
PROJECTED INCOME STATEMENT
For the Year Ended December 31, 2018-2022

2018 2019 2020 2021 2022

Sales 2,454,400.00 3,681,600.00 4,049,760.00 4,454,736.00 4,900,209.60
Less: Cost of Sales 1,193,320.00 1,252,986.00 1,315,635.30 1,381,417.07 1,450,487.92
Gross Profit 1,261,080.00 2,428,614.00 2,734,124.70 3,073,318.94 3,449,721.68
Less: Operating Expenses 900,998.00 718,315.80 750,807.40 784,914.26 821,249.97
Production Equipment 239,718.00 23,971.80 21,746.20 19,400.00 17,460.00
General Administrative Expense 641,280.00 673,344.00 707,011.20 742,361.76 779,479.85
Selling Expense 20,000.00 21,000.00 22,050.00 23,152.50 24,310.13
Income before tax 360,082.00 1,710,298.20 1,983,317.30 2,288,404.68 2,628,471.71
Less: Income Tax 10,802.46 205,235.78 594,995.19 686,521.40 788,541.51
Net Profit 349,279.54 1,505,062.42 1,388,322.11 1,601,883.27 1,839,930.20
 Café Pindot
Café Pinddot
PROJECTED CASH FLOWS STATEMENT
PROJECTED YEARS 2018-2022

2018 2019 2020 2021 2022

Cash Flows
Cash Sales 2,454,400.00 3,681,600.00 4,049,760.00 4,454,736.00 4,900,209.60
Total Cash in Flows 2,454,400.00 3,681,600.00 4,049,760.00 4,454,736.00 4,900,209.60
Cost of Sales 1,193,320.00 1,252,986.00 1,315,635.30 1,381,417.07 1,450,487.92
Production Equipment 239,718.00 23,971.80 21,746.20 19,400.00 17,460.00
General Administrative Expense 641,280.00 673,344.00 707,011.20 742,361.76 779,479.85
Selling Expense 20,000.00 21,000.00 22,050.00 23,152.50 24,310.13
Income Tax 10,802.46 205,235.78 594,995.19 686,521.40 788,541.51
Total Cash Outflows 2,105,120.46 2,176,537.58 2,661,437.89 2,852,852.73 3,060,279.40
Net Inflows 349,279.54 1,505,062.42 1,388,322.11 1,601,883.28 1,839,930.20
Add. Cash Bal. Beg 349,279.54 1,854,341.96 3,242,664.07 4,844,547.35
Cash Balance 349,279.54 1,854,341.96 3,242,664.07 4,844,547.35 6,684,477.54

Return of Investment in Percent 38.81 206.04 360.30 538.28 742.72

Café Pindot
Café Pindot
 Thank You
And
Good Afternoon!
