Chapter 7 :

ICT as Medium for

Advocacy and
Developmental
Communication
What is Advocacy?

Advocacy is a process of
supporting and enabling people
to Express their views and
concerns. Access information and
services. Defend and promote
their rights and responsibilities.
 What’s Really in ICT
ICT denotes about all technology innovations
that was centered to maximize the potential
use of telecommunication systems with all its
various forms
Designates the union of numerous
technological advantages through a cabling
system that transmits a diverse data and
communication types, formats & platforms.
 Thisis defined as the new social morphology of
our society.
 Distance is rendered irrelevant.
 Internationally, the spread and appropriation of
ICTs has been a key dimension of globalization,
urging societies to build communications systems,
manage them well; develop infrastructure and
capacity to use it; and implement good policy
and regulation.
Suitable means of distributing and
accessing learning resources, which have
great learning potential in rural areas where
resources such as books and libraries are
scarce but ICT infrastructure is present.
 The Social Power
of Social Media
“the global digital divide.”
“gap between the information haves and
have-nots.”
Social media empower individuals to express
themselves.
 Digital Citizenship and the Filipino
People
•Inevitable that Digital Media is the future of
Media.
•Good because of the accessibility of
information.
•”Being informed is being empowered, but
empowered comes only with being correctly
informed”
•Challenge in social media is to disseminate
credible informations.
•Be RESPONSIBLE in providing information in
our commentaries.
•Being Responsible posting is one part of
being a citizen in the digital world.
•We can start teaching young people to be
a better citizen in a digital world, start as
early as kindergarten
Elements of Digital Citizenship
The basic tenets of traditional citizenship
•Be kind
•Responsible
•Respectful
•Just do the right thing
•Appropriate
REPs
•Responsible
•Educate
•Protect
“Explain as well as teach the themes of
digital Citizenship, each area
encompasses 3 topics which should be
taught beginning in kindergarten level”
 DifferentSlide
•Good digital Citizen to Uncool
•When parents talk about this, they replace
‘Digital Citizenship’ into ‘Leaders’
•Leadership qualities
•Courage
•Consistency
•Knowledge
•Compassion
•Respect
 “Kids understand more of the why’s than the
what’s”
 Kinds of Citizen
•Personally Responsible Digital Citizen
Sharing organizational links or signing oline
petitions. eg: change.org. avaaz.org
•Participatory Digital Citizen
Uses social media for organize actions for the
society. eg: SavePhilippineSeas.org
•Justice Oriented Digital Citizen
To take control of technology to end violence of
women.
 ICT Resources for Sustainable
Development
 1.Computers: Computers are no longer just
mathematical tools but essential management
resources. As we all may know, different
operations can be handled more efficiently using
Computers. With the computer, such activities as
information generation, processing, analyzing,
storage and communication for sustainable
development could be executed easily.
 2.The Internet: According to Ogbomo (2004), it is a
network of computers that communicate with each
other, often over telephone lines. The potentials of
the internet lie in the provision of global platform for
information sharing among organizations and
individuals. Information sharing creates awareness,
ensures continuous use of products and services,
provides feedback and support for organization.
3.Electronic Mail (E-Mail): This is the most
widely used resource of the Internet. It is
provided for sending and receiving mails
(message) through electronic devices. E-
mail has become the life-wire for many
business and organization communication.
4. World Wide Web (WWW): World Wide
Web is also an Internet-based resource. It is
a utility based on Hypertext (Hypertexts
simply documents through keywords in
documents or page).
ICT for Good Governance

 The infusion of ICT into public administration

enhances efficiency in the delivery services
to the people.
 ICT
is a strong tool for sustainable
development and improving governance,
widening democratic space, increasing
productivity, administrative effectiveness and
cost savings (Adamall, Coffey and Safdar,
2006)
 ICT APPLICATION in EDUCATION

Most of the discussions and initiatives on

ICT in Education tend to focus of ICT for
teaching and learning only. This
emphasis on instructional applications
on ICT in education has an antecedent.
 The indispensability of ICT in education
research in particular includes:
1. Learning how to optimize the creativity of African
Scientists through participation international
networks and working with data sets.
2. Accessing various kinds of research information,
which would necessitate a link to the libraries
group.
3. Learning new methods for disseminating
knowledge produced in Africa and using them.
4. ICT applications run through the entire gamut of
the educational research process. The advocacy
for the indispensability of ICT in educational
research can be further strengthened by the
following arguments that tend to underscore the
values derivable from applying ICT in educational
research.
5. It reduced time and cost of conducting
educational investigation.
6. Data sets and library resources can be shared
by institutions in different locations.
7. Educational researchers have easy access to
current literature materials.
8. Data sets, irrespective of size can be
stored and retrieved when needed.
9. Researchers in different locations can
collaborate more easily.

ICT centres in all education institution to

enable them to live up to their social and
political responsibilities.
Benefits in ICT in Legal
System
ICT is a remarkable tool for
providing comprehensive, current
and timely legal services to the
citizenry
ICT in Business Management

It creates business

opportunities, especially for
companies located far from
urban centres and improves
links among firms, suppliers and
clients.
 ICT as Platform to Change
The utilization of cellphones for “messaging”
instead of calls that was the most fascinating
some portion of People Power II and was
additionally the way to its prosperity. The
absence of regard for the part of innovation is
astonishing. Individuals Power II was
apparently the world’s first “E-insurgency”-a
change of government realized by new types
of ICTs.
 Messaging“” permitted data on previous President
Estrada’s debasement to be shared broadly. It
encouraged the dissents at the EDSA hallowed
place at a pace that was startling-it took just 88
hours after the breakdown of arraignment to
evacute Estrada. The utilization of cellular
telephones was the reason the preparation was so
vast and so quick and along these lines definitive.
Estreda himself faulted his ouster for the “content
iforming era”. Disaster alleviation operations and
preparation by means of internet and content
detachments.
 The supposed million People March was the first of a
progressing arrangement of dissents in the Philippines
requiring the aggregate abrogation of the Pork Barrel
store, activated by open displeasure regarding the
Priority Development Assistance Fund trick. Starting calls
circled through online networking to gather a
challenge on august 26, 2013 at luneta park in manila
and additionally different urban areas across the nation
and abroad. A few media analysts consider this as the
primary ever monstrous rally in the Philippines called
and sorted out generally through online networking
channels.