eCommerce

Aristheo M. Lacuna,MIHM,CAM,CMITAP
18 Week Program

Semestral Break
November 25, 2019
 15 Week Program

12 Week Program

10 to 12 Week Program
 Objectives
• To gain an understanding of basic concepts,
theories, and business models underlying e-
commerce.
• To apply e-commerce theory and concepts to
what e-marketers are doing in "the real
world“.
• To improve familiarity with current challenges
and issues in e-commerce.
 eCommerce
is the activity of buying or selling of
products on online services or over the
Internet.

Electronic commerce draws on

technologies such as mobile commerce,
electronic funds transfer, supply chain
management, Internet marketing, online
transaction processing, electronic data
interchange (EDI), inventory management
systems, and automated data collection
systems.
 eCommerce
Modern electronic commerce typically uses the
World Wide Web for at least one part of the
transaction's life cycle although it may also use
other technologies such as e-mail.

Typical e-commerce transactions include the purchase

of online books (such as Amazon) and music purchases
(music download in the form of digital distribution such
as iTunes Store), and to a less extent,
customized/personalized online liquor store inventory
services. There are three areas of e-commerce:

1) Online Retailing,
2) Electric Markets, and;
3) Online Auctions.

E-commerce is supported by electronic business.

 eCommerce
E-commerce businesses may also employ some or all of the followings:

• Online shopping for retail sales direct to consumers via Web sites and
mobile apps, and conversational commerce via live chat, chatbots, and
voice assistants;
• Providing or participating in online marketplaces, which process third-
party business-to-consumer or consumer-to-consumer sales;
• Business-to-business buying and selling;
• Gathering and using demographic data through web contacts and social
media
• Business-to-business (B2B) electronic data interchange;
• Marketing to prospective and established customers by e-mail or fax (for
example, with newsletters);
• Engaging in pretail for launching new products and services;
• Online financial exchanges for currency exchanges or trading purposes.
 eCommerce
• Conversational commerce: e-commerce via
chat
• Digital Wallet
• Document automation in supply chain and
logistics
• Electronic tickets
• Enterprise content management
• Group buying
• Instant messaging
• Newsgroups
 eCommerce
• Online banking
• Online office suites
• Online shopping and order tracking
• “Pretail”
• Print on demand
• Shopping cart software
• Social networking
• Teleconferencing
• Virtual assistant (artificial intelligence)
• Domestic and international payment systems
 Conversational Commerce
an asynchronous real-
time discussion between
two or more parties as it
relates to products,
services, or needs where
a direct relationship
between the parties is
established and a value
based transaction likely
results.
WeChat (CHINA)
During this time, in China,
e-commerce via WeChat
– at its core a messaging
app, but also letting
merchants display their
goods in mobile Web
pages and via social feeds
– grew strongly.

By 2013 e-commerce in
China had overtaken that
of the U.S.
 Facebook Messenger
In 2016, Facebook
announced its Facebook
Messenger chatbot
platform, heralding the
arrival of conversational
commerce via the most
widely used messaging
app in the world outside
China. More than 34,000
businesses had opened
shop on Messenger by
August 2017.
Facebook Messenger
Early cited examples of
conversational commerce
chatbots on Facebook
Messenger include 1-800-
FLOWERS with an IBM Watson
artificial intelligence-powered
chatbot/assistant, and Mexican
airline Aeroméxico, whose chat
platform running on Yalochat lets
customers search, book, track, or
check in for flights; ask any
question, using A.I. and NLP to
provide answers; or pull the
chatbot into a group chat.
 WhatsApp
In September 2017 WhatsApp
announced the pilot of its new
Enterprise solution, the first time
large companies would be able to
attend to large groups of
customers in an approved
WhatsApp solution, after
WhatsApp banned earlier
unofficial solutions.

Companies who piloted the

solution included airlines
Aeromexico, KLM, Latin American
online travel agency Despegar
and online retailer Linio.
WhatsApp
Enterprise solutions for
WhatsApp have been
available since 2015 from a
variety of third party vendors,
and though unofficial, they
have been used by major
companies and governments
including the governments of
Colombia and Costa Rica.