Budding

Farms

1
 2

Problems Identified

What have you eaten today? Who cooked this food? Who grew this food?
 School Gardens lead to...

➢ Healthy food choices

➢ Self Awareness
➢ Collaboration and Leadership
➢ Academic Achievement

Childs, Elizabeth Ann, "Impact of school gardens on student attitudes and beliefs" (2011). Graduate Theses and Dissertations.
10393
https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1412&context=etd
Product Offering 4

A comprehensive 2 month course to develop a green

thumb in school children demonstrating scientific
concepts through hydroponics driving nutrition and
social skills

Nurture the induced value of growing through

Home Hydroponics System for families of
students who have already experienced the
same in school
Growing Kit
@ Rs 1499

Cocopeat
Journal

4 Coir Pots

Seeds
Nutrient Solution
Course Plan
6 sessions over 2 months

\
➔ Introducing ➔ Setting up ➔ Learning by ➔ Challenges ➔ Potluck with
Hydroponics sharing faced grown veggies
➔ Learning the
➔ Nutrient ➔ Tackling plant ➔ Sharing with
➔ Seeding science
Awareness diseases parents
 7

Learning Outcomes and Measures

1. Pre-course and Post-course evaluation to

measure understanding of scientific concepts
related to plant growth
2. Analysis of attitude towards growing and
healthy eating habits through interviews
3. Situational games to gauge the thought
process of children
4. Observing and reflecting on journals written
by children
 8
Home Hydroponics System
@ Rs 1999/-

➔ 5-10 Plant Unit

➔ Introductory Session
➔ Seeds
➔ Cocopeat
➔ Nutrient Solution
➔ 6 Follow Ups
Images are representative of idea & not the actual product.
Marketing and Sales Strategy 9

Target Audience Distribution Model

Buyers Consumers B2B: To schools

B2C: To parents and children

Schools & Parents Children & Parents

Marketing Channels
➔ Medium-High ➔ Age group :
Budget Private 10 - 15 years Local Network of schools
Schools, Social Media
Boarding schools
Word Of Mouth
➔ Schools with Hydroponics Community
annual fees
above INR 40000
Market Trends and Industry Analysis
Residue free food:

There is a growing number of people opting

for cleaner and healthier food habits

Favourable Government Policies:

HRD Ministry of India has recently highlighted

the importance of Kitchen gardens in schools

Low Competition:
Hydroponics system market is projected to grow from USD 8.1
Only 30 - 40 players in the Indian
billion in 2019 to USD 16.0 billion by 2025, at a CAGR of 12.1%
Hydroponics market

Source:https://www.marketsandmarkets.com/Market-Reports/hydroponic-market-94055021.html
Financial Projection
# Schools impacted # Children impacted # Household impacted # Expected revenue
(INR)

Year 1 13 260 5 400000

Year 2 24 500 20 790000

Year 3 48 116 100 1940000

*23% Profit margin
0
 12

“Provide an interactive
nature-based learning
program while focusing
Our Mission
on the need to develop
an attitude towards PROMOTE SCIENCE
AND
SUSTAINABILITY
sustainable living”
 Our Team
“We believe childhood is the best time to introduce a behavioral change. And adopting
a sustainable lifestyle is the need of the moment all over.”

Aseema Sulakhe Meenal Agrawal

Computer Engineer currently pursuing Computer Engineer currently pursuing
Rural Management at IRMA Rural Management at IRMA

Agritech, blogging, having interesting Ed-tech, reading, trekking,

conversations over a good cup of Chai! totally in love with kids!