• Venkatesh Krishnamurthy

• Author: A Comprehensive Guide to E-Commerce (ISBN

9789352685998), Create Profitable Products (ISBN
9789352127832) and Marketing of Information Technology
(ISBN 9780070248724)
• www.linkedin.com/in/kvenkatesh
• kvenkatesh.mail@gmail.com

E-Business and E-Commerce

Course – tentative course topics
Objectives of the course

Define and understand Which businesses are

various electronic more amenable to go Technology aspects
businesses / commerce the E way?

Create a business plan

Global, Legal, Logistical
for an E-Commerce
and other aspects
start-up
Session 1: Introduction

What is an E-Business?

Who are the players in E-Commerce?

How is value derived by going the E-way?

Understanding a few terms

Session 2: E-Commerce Participants
Infrastructure vendor

Infomediary

Intermediary

Marketplace vendor / Aggregator

Payment service provider

Roles
E-Commerce Business models

Pre-paid, Post-paid

Opex / Capex

Online only / Online + offline

Other related topics

Session 3: Which industries are E-way
candidates?
Criteria for E-way

Information / physical goods

Wholesale / retail

Logistics - information / physical goods

Which industries need extra effort to go the E-way?

Session 4: Concept Acceptance for an E-Biz
How does one express the concept behind the E-Biz?

What is Concept Acceptance?

What is a MVP?

Who are the stake-holders in CA?

Detailed discussion on CA
Session 5: E-Biz Information Technology infrastructure

Which approach?
Which IT are • Build versus Buy Time To Market
essential? • Which screen?

What is the What's beyond

What impact will
longevity of this conventional IT -
IT have?
IT? Drones, IoT?
Session 6: Payment Technologies and Services

E-PAY, COD TYPES OF E-PAY WHICH E-PAY? WHAT ARE THE RISKS
AND REWARDS?
Sessions 7 and 8: CA presentations

5 MINUTES PER TEAM (OF 3 NOT MORE THAN 6 SLIDES 10% WEIGHT
STUDENTS), INCLUDING Q&A
 Session 10: E-Commerce pricing

Pricing advantages
Discounts in
Pricing structures in e-com over Pricing strategies
various forms
offline pricing

Cashback Exclusive

Rewarding
Vouchers
loyalty

Co-
branding
 Sessions 11 and 12: Collaborators and Ecosystem

Who are Collaborators?

What are their roles?

• Infrastructure
• Payment
• Logistics
• Co-branding
• Content providers
• Advertisers
• Analytics, AI providers
• Data Syndication
Session 13: Developing an E Business Plan

What is a Business Plan document?

Why a B-plan?

Who are the audiences?

B-plan template
 Session 14: Regulations and Operations

Settlement with
Regulatory merchants (in
Sales process marketplaces)
requirements
• Settlement cycle

Feedback, auditing
Taxation
and rating
Sessions 15 and 16: Business Plan
Presentations

5 minutes per team (of 3 not more than 6 slides 10% weight
students), including Q&A
Session 17: Protection of wares and payments
Payments in Pre-order

Protecting hard goods and services

Recovery and transport of payments in CoD

Refunds for returns

Dealing with erring merchants

Session 18: Globalization

Country entry Country-specific

Localization
criteria requirements

Currencies,
invoicing and Local support
netting
Session 19: Branding

Types of EB brand communication

Who to target?

Children (COPPA)
Restriction on advertising Prescription drugs (Schedule L)
Regulated materials and services

When to brand?
Session 20: Comparison of E-Commerce in
US, India and other countries

BUYER APPLICATION OF SOCIAL FACTORS SUPPORT

BEHAVIOUR TECHNOLOGY