MEDIA AND INFORMATION

LITERACY
Learning Objectives:
1. Describe how media and information affect
communication.
2. Identifies the similarities and differences of media
literacy, information literacy, and technology
literacy).
3. Share to class their media lifestyle, habits, and
preferences.
 Literate
– refers to a person who does
not only read and write but also
understand and solve problems.
- a person is knowledgeable or
well well versed about a specific subject,
such as history and science.
Weekly Interaction Log with Information and Information
Providers

Media or Information Number of hours in a week

Provider
Youtube 3 hours
Facebook 12 hours
Television 20 hours
Books 10 hours
Others
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 Literacy – the ability to identify, understand, interpret,
create, communicate and compute, using printed and
written materials associated with varying contexts. Literacy
involves a continuum of learning, wherein individuals are
able to achieve their goals, develop their knowledge and
potential, and participate fully in their community and
wider society.

 Media – the physical objects used to communicate with,

or the mass communication through physical objects such
as radio, television, computers, film, etc. It also refers to any
physical object used to communicate messages.
 Media Literacy – the ability to access, analyze, evaluate,
and create media in a variety of forms. It aims to empower
citizens by providing them with the competencies
(knowledge and skills) necessary to engage with traditional
media and new technologies.

 Information – a broad term that covers processed data,

knowledge derived from study, experience, instruction,
signals or symbols.
 Information Literacy – the ability to recognize when
information is needed, and to locate, evaluate, and
effectively communicate information in its various formats.
Technology Literacy – the ability of an individual,
either working independently or with others, to
responsibly, appropriately, and effectively use
technological tools. Using these tools an individual
can access, manage, evaluate, create and
communicate information.
Media and Information Literacy – the essential
skills and competencies that allow individuals to
engage with media and other information
providers effectively, as well as develop critical
thinking and life-long learning skills to socialize
and become active citizens.
 Online Information Technology
Media literacy
activities literacy literacy
As platform ( text,
email, messenger, Content Tools (mobile,
Sending an
video message, (appropriateness,
electronic
tone recipient,
computers,
message voice message, others)
others ) others)

Content
(appropriateness, Knowing how to
Traditional ( reliability, use mass media
newspaper, tv, accuracy, tone, platforms (tv,
Getting the latest radio, others ) audience, others) radio, others)
news Digital ( websites,
social media, Giving feedback Where to access
others ) (reactions, digital content
comments, rate, navigational skills
others)
PREFERENCE
 The selecting of someone or something over another or
others

HABIT
 A recurrent, often unconscious pattern of behavior that
is acquired through frequent repetition.

LIFESTYLE
 A way of life or living of a person or a group.