OPPORTUNIT Y

SCREENING
G R O U P 2 : P E L AY O & M A N G U S S A D
1 2- I SAAC
•It is important to come up with a
short list of few very promising
opportunities, which could be
scrutinized to detail. In order for you
to generate much more income.
THE PERSONAL
SCREEN
G R O U P 2 : P E L AY O & M A N G U S S A D
12- I SAAC
THE ENTREPRENEUR HAS TO CONSIDER
HIS CAPABILITIES BY ASKING THESE
QUESTIONS:
1. Can I make this business opportunity work until the end?
2. Am I willing to give my time, effort, and money to make
this business opportunity work?
3. Am I willing to give up my existing lifestyle, well-being, and
forego my usual comforts to succeed in this business
opportunity?
KEY CONCEPT:

•Better choose the opportunity

which offers the lowest risk
but gives off the highest return.
THE 12 R S OF
OPPORTUNIT Y
SCREENING
G R O U P 2 : P E L AY O & M A N G U S S A D
12- I SAAC
MORE COMPLEX, YET DETAILED
SCREENING GRID FOR EVALUATING
OPPORTUNITIES.
1. Relevance – Must be aligned with the business’ Vision,
Mission, Objectives.
2. Resonance – Opportunity must match the values and
desired virtues that you want to attain.
3. Reinforcement of Entrepreneurial Interests – resonate
with entrepreneur’s personal talents, interests, and skills.
4. Revenues – important to determine the sales potential of
the products or services you want to offer.
5. Responsiveness – addresses unfulfilled or undeserved
needs and wants of customers.
6. Reach – have good chances of expanding through
branches, distributorships, or franchise outlets in order to
attain rapid growth.
7. Range – Can potentially to a wide range of possible
product or service offerings. Tapping many market segments.
8. Revolutionary Impact – be the “Next Big Thing”.
9. Returns – Requires low costs of production and
operations but are sold at higher prices.
10. Relative Ease of Implementation - Easy to make it
possible.
11. Resources required – opportunity needs fewer
resources from the entrepreneur.
12. Risks – always choose the opportunity that has the
lowest risk to cause.

*this criteria can be better managed if quantified and formed

into a matrix to help the entrepreneur decide on which
opportunity to pursue.
THE PRE -
FEASIBILIT Y
STUDY
G R O U P 2 : P E L AY O & M A N G U S S A D
12- I SAAC
• The ultimate goal of doing the opportunity screening is to
narrow down the many opportunities into one or two
most attractive ones.
• Pre-feasibility study is used to ascertain the viability of the
opportunity. The idea is to focus on a few key items that
could possibly be your next opportunity to take.
• The Pre-Feasibility study is compose of the following:
1. Market Potential and Prospects
2. Availability and Appropriateness of Technology
3. Project Investment and Detailed Cost Estimates
4. Financial Forecast and Determination of Financial
Feasibility
MARKET
POTENTIAL &
PROSPECTS
G R O U P 2 : P E L AY O & M A N G U S S A D
12- I SAAC
 REFERS TO THE NUMBER OF POSSIBLE
CUSTOMERS WHO MIGHT AVAILABLE THE
PRODUCT OR SERVICE PROVIDED.
• Starting up a business that caters the basic needs can be
challenging.
• It can have many potential customers including the: Government
Institutions, Industry Associations, and Research Films.
• But basic needs are considered as commodities. Therefore,
competition can be possible among other basic needs suppliers.
• As a coping mechanism, entrepreneur keep their target markets
concise and specific using the following categories.
1. Purchasing Power or Disposable Income
2. Accessibility to the Goods or Services
3. Individual Desires or Preferences
4. Age or Generational Grouping
5. Social, Cultural, or Ethnic Background
6. Peer Group Preferences
7. Gender
8. Season of the Year
9. Personal Identification with Trend Setters
10. Educational Attainment
11. Technical Proficiency and Product Expertise
12. Motivational Impetus
13. Lifestyle Preferences
14. Susceptibility to Certain Advertising and Promotional
Appeals
* Market Estimation is the most difficult task of the
entrepreneur. He must be strategic enough to categorize
broad classification into something more specific.
GETTING MORE SPECIFIC
• Income • Age
Class A Infants
Class B Toddlers
Class C Teenagers
• Gender Young Adults
Male Adults
Female Middle Agers
Other SOGIE Senior Citizens
SEGMENTING
THE MARKET
G R O U P 2 : P E L AY O & M A N G U S S A D
12- I SAAC
THE MOST EASIEST, YET ARDUOUS
PART IN SEGMENTING THE MARKET
• It includes categorizing the market in terms of Gender,
Age, Place of Residence, Income Class.
• If the entrepreneur wishes to go beyond the
specifications of his new target, then it requires
conducting actual field research, surveys, focus group
discussions, in-depth interviews, observation techniques.
ASSESSING
COMPETITION
G R O U P 2 : P E L AY O & M A N G U S S A D
12- I SAAC
MARKET POTENTIAL IS ALSO AFFECTED
BY THE NUMBER OF COMPETITORS YOU
HAVE.
• The more suppliers and competitor there are within a
confined area, the greater level of saturation.
• That is why, it will be better if:
 The Entrepreneur keeps out of a market where
competition is fierce.
The Entrepreneur will make sure to evaluate the risks
whenever you’re competing with your competitors.
The Entrepreneur will innovate a superior product that
will surely take over your competitors.
 The Entrepreneur will use the SWOT Analysis on their
closest competitor, and strategize a plan.
If the plan work, then the entrepreneur can keep on doing
the same thing with the his closest competitor.
If the plan fails, might as well choose a different location or
by shifting to a less competitive target in order to avoid
competition. Also, improving or enhancing the product is
also an effective alternative.
E S T I M AT I N G
M A R K ET S H A R E S
AND SALES
G R O U P 2 : P E L AY O & M A N G U S S A D
12- I SAAC
ASSESS THE POTENTIAL MARKET SHARE
THE ENTREPRENEUR CAN ATTRACT.

• It is also considered if the business can just

contribute a small market share, as long as it is still
profitable.
• Unless, the business has a very superior product
that can immediately command a large market
share.
 RECAP!
G R O U P 2 : P E L AY O & M A N G U S S A D
1 2- I SAAC
OPPORTUNITY SCREENING
•A tool used for assessing, evaluating, and
scrutinizing business opportunities that will
eventually place a huge impact on the
enterprise's growth.
THE 12 RS OF OPPORTUNITY
SCREENING
1. Relevance 7. Range
2. Resonance 8. Revolutionary Impact
3. Reinforcement of 9. Returns
Entrepreneurial Interests 10. Relative Ease of
4. Revenues Implementation
5. Responsiveness 11. Resources Required
6. Reach 12. Risks
 Market
Potential &
Prospects

Estimating
Pre-
Market
Share &
Sales
Feasibility Segmenting
the Market

Study

Assessing
Competition
After getting the forecast or derived
market share, the entrepreneur can
now compute for the potential sales,
which can be attained by using the
formula:
FUN
Estimated Sales Volume*Estimated Price FACT!