PRESTIGE INSTITUTE OF

MANAGEMENT &
REAEARCH
 
Subject- FUNDAMENTAL OF
MANAGAMENT

Topic –
CASE STUDY
Presented To: - Presented By:
Prof. Suyash Jhawar Group of
excellence
STRENGTH
Company was in existence since last 50 years. It very
oblivious that it had good prestige and goodwill
credited to her.


Company is located in metropolitan city in- circled by

many industries and customers next to her.


Being a long run company it was bagging profit in

regular basics.


Rich catalogue of industrial customers was strength of

the company.

WEAKNESS
 


State of operation and management was in poor

condition.

An autocratic manner of handling the enterprise.


Fully centralization of authority.


COUNTINUE
Any manner of pre-define roll of responsibility was
totally absence.


Proper scrutiny of previous sales records was not in

practice


The importence of professional accountancy and

book keeping was ignored widely.


No knowledge of competitors in the market.



No contingency plans were placed.


CONTINUE…..
Mismanagement of supply and delivery.


Company was not in position of order WIN-WIN

situation.


Producer vendor retailer end user nexus was

suppressed.


No mechanism for receiving FEEDBACK from

customers.
Ineffective logistic and supply chain management.



Having no mind on sales promotional activities.


No certain policy of retrenchment and appointing any

new employee.


Lacking in value-addition thus fail to fetch new

dimensions of revenue.


When there was shortage of ice in the market company

increases the price of basic product by 100%....it has
degenerated it BRAND IMAGE…



No co-ordination between personnel goal with the vision of
the company.


Having no scope for internal audit.



Lack of innovation techniques and out- dated method in

production cause to high cost vice-versa


No departmentation, division of labour



No product line.


OPPURTIUNTY
1.The company have pre-installed capacity of producing


crush ice…it may line up new products meantime using

it same operation to find new areas of revenues…such
as ice-cream, and customized small ice-coolers.
2. Well growing market around metros, offer wide range


of new industrial customers.


CONTINUE….
 3.This company may shake hand with new players in the
market to minimize competition.
 4. Keeping the fact that ice is a highly perishable
commodity, if company could perform supply chain
operation effectively. And keep lead-time at lowest
would gain more order and revenue.

THREATS
Negative environment inside the company May
distract employees from their job.
Rapidly fall in profit may result to heinous financial
crunch in company. It may also resulted into either
heavy loan browning or disband of the company.

COUNTINUE….
Company may loose its valuable industrial customers.

Lack of innovation would lead the company out of

competition.
Over take by other players.

GROUP MEMBERS
VINAYAK SINGH PARIHAR
NITIN CHOUDHARY
VIVEK
MOH.
THANK YOU