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‘ Introduction
‘ Organizational buyers of Green Rubber
‘ Business Categories
‘ Advantages of Green Rubber
‘ Buying centre participants
‘ Challenges
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‘ %etra Group aims to transform rubber waste using its
patented DeLink technology
‘ Vinod Sekhar, the founder of %etra Group and GRG,
%etra groupǯs subsidiary envisions DzGreen Rubberdz
becoming similar to the famed DzIntel Insidedz standard
for computers
‘ Market analysts anticipated that demand for rubber
would exceed its supply by 2017
‘ Sources of waste rubber: tyres, manufacturing process
waste and discarded rubber-made products
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‘ Ôraditional recycled uses: retreaded tyre, playground
equipments, boat fenders, road-base materials,
highway paving etc.
‘ Major process glitch: rubber de-vulcanization
w   







‘ Ôhe j
j  
j for motorcycle tyres, bicycle
tyres, forklift tyres and other tyres
‘ Ôhe 


 
j 0for non-tyre applications)
and the industrial sector 0for conveyors, dock bumpers
and railway tie-pads)
‘ Ôhe general j j j 
  
j, comprising
moulded products, sheeting materials, mats, etc.
•
 
 
‘ sed 6  Ôechnology : Mechano-Chemical
%rocess
‘ Ôo break Sulphur cross links or atomic bridges
between polymers molecules in vulcanised rubber so
that it would return to its original form as a soft, tacky
material
‘ w

 Recycled rubber compound ǮGreen Rubberǯ
‘ Could be used like new rubber by various industries.
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‘ %j  Green Rubber cost around S$700 to S$800
per tonne whereas the cheapest virgin rubber
compound could cost up to S$1,000 per tonne.
‘ ’  j  Due to customized use of Green Rubber,
Ôechnical support and services was key for gaining
customerǯs heart share and mind share.
‘ % j j
  Ñuality was tested several times by
independent organizations worldwide.
‘ 
  Claims for Zero Waste and cost reduction



à   
‘ 

j %artnerships with qualified individuals
and businesses that were interested in the green
industry to expand the market worldwide.
‘ Ô   
 uge expenditure 0 billion litres of
petroleum in S) for burning waste tyres to generate
energy.
•
 
 
  
‘ <

jLocal mechanics and small manufacturers and
local governments 0by making recycling regulations)
‘  jSchools, governments, automobile owners,
swimmers, industrial workers
‘ <  j Government regulators, Ôyre OEMs,
competitors, scientists, media, Industry journal and NGOs
‘ 6  jj  j%urchase dept., prod. Dept. and
sales team
‘ • jretread industry, automotive industry 0for non-
tyre applications), industrial sector 0for conveyors, dock
bumpers and railway tie-pads) and rubber-products sector,
comprising molded products, sheeting materials, mats et
all
‘ g
  j%urchase dept., Existing customers
  
^ Ñuestions raised on the quality of reusable tyres.
^ Some alternatives imposed by RMA to generate energy by
burning tyres.
^ RMA criticized the devulcanisation of Green Ôyres to be
expensive and time consuming as compared to burning them
to obtain energy.
^ Fight off with potential counterfeits of Delinking reacting
compounds.
^ Ôravelling around the world to influence tyre producers to
the need and effectiveness of using Green Ôyres.
^Not enough Information in the company website about the
Social Obligation GRG had with its Stake holders.
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^Ôie up with Environmental Agencies to promote the need
of Going Green.
^Ôarget the Countries where Green Rubber is not popular by
giving Bulk Discounts.
^Government Ôie p to %romote the Ôechnology 0DE-LINK
Ôechnology).
^Involve people emotionally by tying their personal/Family
health with Environmental azards.
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