PROJECT

ON
VALUE CHAIN ANALYSIS

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PRESENTED BY:
SANKAR ALE
RAJIV SHAKYA
SAGUN NAYABA
 OBJECTIVE OF THE STUDY

(i)To examine the development of DHL’s competitive

advantage.

(ii) To ensure efficient and effective

. operation of DHL’s
primary value chain activities to earn profit margin in
courier industry.

(iii) To examine costs and performance in each value

• INTRODUCTION
creating activity.

(iv) To examine better performing activities to achieve

strategic advantage.
 LIMITATIONS OF STUDY

Although most of the objectives behind carrying out this project

have been met, there are still some limitations as follows:

i) All the efficient and effective research methodologies could not

be used because of the time factor and cost factor.
.
ii) There is no exact data for data analysis.

iii) The comprehensive information could not be easily gained

through other resources like internet, information sheet etc
because of their limitations.
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iv) The required detailed data could not be achieved due to lack of
time with interviewee.
 RESEARCH METHODOLOGY

The research on the topic ‘VALUE CHAIN ANALYSIS”

involves the following methodologies::
.

1) Questionnaire (objectives)

2) Interview (one to one)

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 VALUE CHAIN ANALYSIS

Developed by Prof. Michael Porter

Helps to create strategic. advantage
Set of inter-linked value-creating activities
Helps in understanding how value in create or lost
Alternative way to analyze strength and weakness
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 FIRM INFRASTRUCTURE PR
O FI
HUMAN RESOURCE MANAGEMENT T
SUPPORT TECHNOLOGY DEVELOPMENT
ACTIVITIES PROCUREMENT

MARKETING
OPERATIONS

AND SALES
OUTBOUND
.

SERVICES
LOGISTICS

LOGISTICS
M
INBOUND

AR
G
IN
PRIMARY
ACTIVITIES

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FIG: VALUE CHAIN

 PRIMARY ACTIVITIES

INBOUND LOGISTICS

OPERATIONS.

OUTBOUND LOGISTICS

MARKETING AND SALES

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SERVICES
 Logistics Inbound Outbound

Parcels 70 65
.
Documents 150 80

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Fig: Inbound Logistics Of DHL
 SUPPORT ACTIVITIES
PROCUREMENT

TECHNOLOGY DEVELOPMENT
.

HUMAN RESOURCE MANAGEMENT

INFRASTRUCTURE
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 Country Manager

(Mukunda Malla)

National Sales Manager

(Sunim Tamang)

Finance Manager
(Peshal Mahat)
.
Operation Manager
(Mahesh Bhandari )

Customer Service Manager

(Upasana Shrestha)
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IT Manager
(Kasu Jha)
 APPLICATION OF VALUE CHAIN

It can pursue a competitive advantage

in terms of as follows:
.

Cost advantage
Differentiation
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 RECOMMENDATIONS

1. It should not neglect, the small hotels or we

can say those hotels that are not included in
five star category, and consider it less
challenging because small
.
hotels could drag
more of its customers by providing best
services in low cost.

2. The Bank should increase its working area so

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as to reach the maximum target customers all
over the country.
3. There should be provisions of training and
development programs for the employees as per
the requirement.

4. The Bank should opt to get adequate resources

necessary to compete with .
other competitors so
as to update itself with the modern banking
infrastructure.

In my•view, the bank can reach towering heights if

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more emphasis is placed on the above mentioned
points.
 BIBLIOGRAPHY
This report has been prepared by referring to some materials and
textbooks as follows:

•Gautam, Dhruba Kumar: “Strategic management, Concept and

Applications”, Putalisadak, Kathmandu, Nepal: Asmita Books Publishers
and Distributors, 2006.
.
•Agrawal, G.R: “Business Policy and Strategic Management”, M K
Publishers, 2004.

•Adhikari Dev Raj, (2006) “Strategic Management”, Buddha Academic

Publishers and distributors Pvt. Ltd Kathmandu, Nepal.
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•DHL’s annual book

WEBSITES
www.Google.com
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