How to present yourself on the Internet

by Susanne Maria Kraft

Deputy Director, CED – Centre for Entrepreneurship Development, Hyderabad
CIM-Expert
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Facts and Numbers

Number of private Internet users in India:

Internet Users in 2000 Internet Users 2010

5.5 Million 81 Million
Source: Internetworldstats.com

Internet Market in India:

Online Shopping Online Shopping

Revenues 2007 Revenues 2010
70.8 Billion $ 734.3 Billion $

Online Shoppers 2007 Online Shoppers 2010

28 Billion 203 Billion
Source: Mastercard Worldwide

Susanne Maria Kraft, CED Hyderabad

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Facts and Numbers

Number of private Internet users worldwide: More than 1 trillion:

45
40
35
30 Asia
25 Europe
20 North America
15 Others
10
5
41.3 28 18.4 12.3
0
Internet Users Worldwide in %

Source: Internetworldstats.com

Susanne Maria Kraft, CED Hyderabad

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Facts and Numbers

For what the Internet is mostly used for

90
80
70
60 Email
50
Research on Companies
40
Shopping
30
20
89 84 54
10
0
For what the Internet is mostly used

Source: Internetworldstats.com

Susanne Maria Kraft, CED Hyderabad

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Facts and Numbers

What is important to Internet users?

80
70
60
Informative Content
50
easy to browse
40
quick loading
30
regular updates
20
75 66 58 54
10
0
What is important to Internet users?

Source: Forrester Research

Susanne Maria Kraft, CED Hyderabad

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Implications…
Internet will be playing an increasing role in India’s business life

Presenting your business on the Internet will make people find you

Being on the Internet can be a economical advantage and raise your

income

84% of all the internet users wordlwide browse for information.

You could be the information they seek!

Susanne Maria Kraft, CED Hyderabad

 DOs and DON’Ts
1) “Easy surfing”

Susanne Maria Kraft, CED Hyderabad

 DOs and DON’Ts
2) “General Logical Structure”

Susanne Maria Kraft, CED Hyderabad

 DOs and DON’Ts
2a) Logical Structure continues on Sub-Sites

Susanne Maria Kraft, CED Hyderabad

 DOs and DON’Ts
3) Stick to basic information

Susanne Maria Kraft, CED Hyderabad

 DOs and DON’Ts
4) “Contact” on each and every site

Susanne Maria Kraft, CED Hyderabad

 DOs and DON’Ts
5) Make yourself easy to find!

Susanne Maria Kraft, CED Hyderabad

 DOs and DON’Ts
5a) Create various options to make yourself easily to found

Susanne Maria Kraft, CED Hyderabad

 DOs and DON’Ts
5a) Create various options to make yourself easily to found

Susanne Maria Kraft, CED Hyderabad

DOs and DON’Ts

Susanne Maria Kraft, CED Hyderabad

DOs and DON’Ts

Susanne Maria Kraft, CED Hyderabad

DOs and DON’Ts

Susanne Maria Kraft, CED Hyderabad

DOs and DON’Ts

Susanne Maria Kraft, CED Hyderabad

 Basic Rules
5 basic rules to be considered when going online:

Put yourself “into the shoes” of your customer

Care for the quality of your content!

Care for a good logical structure

Care for fast loading times

Care for regular updates

…because on the Internet, the COMPETITION is only…

…ONE mouse click away!

Susanne Maria Kraft, CED Hyderabad
 Basic Rules for Online Shops
4 additional rules to be considered when opening an online shop:

Connect your online shop to your warehouse management

Immediate reply to orders and enquiries

Make your product easy to find: various search functions, logical structure

Make the decision to buy as easy as possible (elaborated explanations

of the product, pictures, multiple payment options etc)

…because on the Internet, it takes only…

…ONE mouse click and your customer could be gone!

Susanne Maria Kraft, CED Hyderabad
 Questions to the designer…
What you should ask your designer before you order your website:

What is included in the price, what is excluded?

Will there be a program for you to do the updates?

If yes: How user-friendly is it?

If no: Who does it? In what intervals? At what cost?

What is the average loading times of the sites (max 3-4 sec!)

With which Browsers will the website work?

Will your site be optimized for search engines?

Susanne Maria Kraft, CED Hyderabad

 Thank you!
CENTRE FOR ENTREPRENEURSHIP DEVELOPMENT (CED), HYDERABAD
(An Undertaking of Association of Lady Entrepreneurs of Andhra Pradesh)

ALEAP Industrial Estate, Survey No 342, Opp. Road to JNTU,

Near Pragathi Nagar, Kukatpally, Hyderabad-500072.
E-mail: ced12@rediffmail.com, Tel :040-20041344, Tel-fax: 20042304
www.cedhyderabad.com