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In the 90s comes a car company founded by the brothers De la Cruz,

initially called self cross, these were dedicated to the repair or
reconstruction of car chassis. Then his company decided to direct the
creation of cars that help people, not only for the convenience and
economy but also to help the environment. Motivated by the universe
and the creation decide to change the name Acrux, which is the
fourteenth brightest star in the sky.
§
Their first car in 1994, called Acrux M12, a car that uses two systems,
petrol and gas. Over the years the company has launched several
models. He is currently managed by one of its investors, Rosa Montano,
president of the company which with its policy, motivated by the
passion of the creators decided to launch a new model to market a
hybrid vehicle that breaks the schemes on the market.
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 ÷ome hybric cars are known for their mediocre
performance and others because are cheap. But none
combines elegance, luxury, security, innovation and
also take care the enviromental at the same time.
That's why we are the best option in the market.
Competitor Analisys

Ȉ A Graph to show
the ë
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amongst
our main
 

 It is a process or methodology used to
learn more about customers' needs and
behaviors in order to develop stronger
relationships with them.
 Target Market
Ȉ   
Ȃ Middle to Upper class
individuals, families and also businesses. d

 
 


 



Ȉ  
- Middle to Upper class

individuals, families and also businesses who
  



  
  
  

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§ ÷ir: Maximiliano y William de la Cruz invested the

sum of 20,000,000.00 dollars to the company. At the
beginning, we spent in the productions cost for
building cars was 8,545,000.00 dollars; the ACRUX
COMPANY started operating on ÷eptember 1th. After
that we approximately sold 20 cars and the OCEAN
PLANET COMPANY bought ours product for the sum
of 1,500,000 dollars when the months finished, we had
a profit of 30,000,000.00 dollars on October the profits
is going up positivility.
 d


§ The type of application: selective: selective demand advertising
is intended to stimulate demand for specific brands, such as our
company.
§ The target audience: consumers or businesses: An
announcement is aimed at either consumers or business to
business advertising. In this case our advertising is aimed at
consumers.
§ Action advertising: Hint: It aims to obtain recognition of a
product, to remind the consumer of Its existence and point out
Its benefits.
§ Advertise our company seeks to convey our concept of elegance
and environmental protection in our vehicles, with a type of
advertising to the consumer who cares about taking care of our
environment without sacrificing style and comfort.
§
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§ A 
 
   (HEV) combines the power

of a gas engine with an electric motor. These dual
engine systems can be configured for different
purposes such as increasing the car's power and
improving fuel economy.

§ An HEV may include a battery, an electric motor, a

generator, an internal combustion engine and a power
split device. All these components make the car able
to run on both gas and electric power.
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§
§ A hybrid electric vehicle (HEV) combines a conventional
internal combustion engine (ICE) propulsion system with an
electric propulsion system. The presence of the electric
powertrain is intended to achieve either better fuel economy
than a conventional vehicle, or better performance
§
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Hybrid cars have two engines for it to effectively conserve fuel

consumption. It has the traditional gasoline engine and it also
has an electric motor and batteries. The two engines work
together in order to cut fuel consumption. With this
technology, you will be able to cut fuel usage by more than
half. Just imagine, with a hybrid car, you will be able to go
more than 60 miles to the gallon. With this kind of savings,
hybrid cars are definitely the car of the future.
§
§ Hybrid car owners virtually donǯt feel the increasing cost in
fuel prices. This is the main advantage of the hybrid car. There
are other advantages that a hybrid car can give you. Recently,
the President of the United ÷tates has signed an agreement
that hybrid car buyers will be able to enjoy tax incentives. This
means that by owning a hybrid car, you will be able to save
money on taxes.
§
§ There are other benefits that the government imposes
on hybrid car owners, such as free parking, and free
entry to car pool lanes. ÷ome even offer discounted fees
on toll gates
§
§ The braking in hybrid cars is also configured to capture
the energy released and uses it to charge the batteries
inside the hybrid car. This means that unlike electric
cars, hybrid cars donǯt actually need to be charged from
your home electric outlet.
§
§
§
§ However, with all the advantages that a hybrid car can
give you, there are also disadvantages. The main
disadvantage of hybrid cars is that the retail price is
quite expensive. Only people who have enough money
can purchase hybrid cars. However, the twist in all this
is that hybrid cars are actually cheaper when compared
to conventional cars in the long run. If you compute the
total fuel consumption of both cars, you will actually
see that you can save a lot more money on hybrid cars.
§
§ Hybrid cars are relatively heavy because of the heavy
batteries installed inside the car. This is why hybrid car
manufacturers integrates smaller internal combustion
engines and are constructed with light materials and
should be aerodynamic in order to maximize efficiency.
This means that hybrid cars can never really go fast.
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§ Ȉ Acrux Galaxy crossover concept car makes
Dominican debut at the 2010 Design Week.
§ Ȉ The latest expression of L-finesse and a
clear indicator of future developments in
Acrux design.
§ Ȉ All-wheel Acrux Galaxy Hybrid Drive
system combining a powerful V6 petrol
engine with two high output electric motors.
Already admired by design enthusiasts at the
Museo della Permanente art gallery at the
Acrux company, and now on show at ÷anto
Domingo Motor ÷how, the Acrux Galaxy
concept highlights the potential for the
application of Acrux Galaxy unique L-finesse
design philosophy in numerous artistic and
creative spheres that extend far beyond car
design.
§ ÷ince 2005, Acrux has taken a major step
towards a deeper involvement with the
artistic community by Launching New Acrux
Galaxy at the ÷anto Domingo Design Week,
collaborating with our leading independent
artists and designers to explore various
alternative ways of expressing comfort.
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§ The concept is describe as a
visualization of ACRUX
ActiveHybrid technology; a symbol
for future high-performance
driving dynamics and driving
pleasure all with a pioneering level
of efficiency.
§ 
 
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Ȉ Development aim: The
performance of a ACRUX Car and
a highly emotional character
combined with the fuel economy
and emission management of a
modern small car in the premium
class. As a result, this unique sports
car offers the most consistent
rendition of the ACRUX Beyond
development strategy.
§   #
§
§ Ȉ Offering a full-hybrid concept, the ACRUX
Beyond concept car is powered by a three-
cylinder turbodiesel and two electric motors.
Overall system output is 262 kW/356 hp,
maximum torque 800 Newton-metres/590 lb-
ft.
§
§ Ȉ Anticipated performance: Acceleration from
a standstill to 100 km/h in 4.8 seconds, top
speed 250 km/h, fuel consumption in the EU
test cycle 3.76 litres/100 km, CO2 emissions
99 grams/kilometre.

§ Ȉ As a plug-in hybrid, ACRUX Beyond is able

to cover the entire fuel consumption drive
cycle under electric power alone. This reduces
the CO2 emission rating to just 50 grams per
kilometre.
§ In the design of the
interior, the focus was
likewise on both the
fascinating driving
experience and, in
particular, on
transparent, hands-on
technology and
maximum reduction
of weight.
§