m Incorporated in Delaware in 1998

m Low fare, low cost airline

m Offering high quality customer service
and differentiated products
m Focus on serving underserved markets
m Operated a fleet of 77 Airbus A320
m 316 flights a day
m 32 destinations in 13 states
m 1st & only US airline to launch with $100
million capital
m 1st & only aircraft to offer 24 channels of live
TV free
m 1st US airline to introduce paperless cockpit
technology
m Only US airline to be 100% ticketless
m 1st US airline to install bulletproof cockpit
doors
m 1st & only airline to install security cameras in
passenger cabins
m ¢ompetitors: Southwest, American,
Delta, AirTran, ATA, Frontier.
m Labour union issues
m High fuel prices
m Excessive security measures
m _ising obesity levels
m Major expenses were labour wages &
benefits
m _ising breakeven load factor
m Luggage mishandling
To Gain ¢ompetitive Advantage

 United announced 500 miles to passengers

 Northwest invested in airport technology
 US Airways & United Airlines significantly cut
workers wages & benefits as well as they
started outsourcing more work & to reduce
pensions.
 Merging of America West Airlines & US
Airways.
m Marketing
m E- ¢ommerce
m Financial ¢onditions
ß
 

 




s   

 
   
s      

 
  
s 

  

s   



s    
     
 ! 
 

  
s 
 
 
 "   
s #  
$


  
 
s (  
%&'()

   
 

$ 
 *(

s 



    " 
"

s +

,  - 
(

 ./   

 
s á        
"$   0
       



s 12

 3 
4  
"
     

  

5   
 

46 ( 46 4 46 *

   2*7&28%* 88924& 74&28
(:

(7%28 (42844 4&&299(
 ß
 á 

]   6    4
*( *4 **
(    *(29% %42&% &2&&

 


  *&&2477 (%247 %7*2*%

 
5       '7 '9& '%*
 
:  
 
 **' %'9 ('(
 
 !  
m Expanding by offering more flights into
new hubs.
m ¢ontinue to be a low fare, low cost
carrier
m Avoiding delays
m Employing more number of people.
m Plans to station spare jets.
m Should JetBlue continue by being a low
fare, low cost carrier?
m How long do you feel such a strategy will
work before others and new rivals enter
the market by offering better service and
fares?
m Many bargain airlines are offering
cheaper trips to Europe. Should this be a
consideration for JetBlue?
m Which Airline do you feel would be best
for JetBlue to acquire?
m Strategic Management by Devit
m www.google.com