Ashwamedh Kalamanch's Drawing Competition 2010

ASHWAMEDH KALAMANCH’S
DRAWING COMPETITION 2010

Prepared by:
Deepak Doddamani
www.ashwamedhkalamanch.blogspot.com
Overview
 Ashwamedh Kalamanch
 Drawing Competition 2010
 Objectives
 Market Selection
 Marketing Strategies
 Event details
 Event Output
 Conclusion
Ashwamedh Kalamanch
Ashwamedh Kalamanch is an art & culture centre Mumbai.
Objectives:
1)To promote, propagate Indian art
and culture through various camps.
2) To increase awareness about various
performing and visual arts.
3) To encourage children to use their
creativiy and contribute to arts.
Ashwamedh Kalamanch’s
Drawing Competition 2010 (AKDC10)
Ashwamedh Kalamanch organized an all Mumbai
level drawing competition in association with Samarth
Vidyalaya, Vidyanagari.
 The drawing competition was followed by a seminar

by experts. The seminar covered career
opportunities in art and culture.
 The exhibition of selected drawings by participants

were put-up in the hall for parents.
Objectives of AKDC10
 To enter in the field of event management.
 To give a platform to students who are good in drawing and

takes it seriously.
 To encourage students to take-up drawing subject seriously by

making them aware of careers ahead.
 To create brand awareness of Ashwamedh Kalamanch.
 To raise fund for Educational charitable trust through this

event.
MARKET RESEARCH
Total Market : Mumbai and Mumbai Suburbs
Potential Market : Santacruz
Targeted Market : Kalina and Vakola
Target : 500 plus students (approx.)
Students of all mediums Std. 5th to 10th targeted.
Marketing Strategies
DIRECT MARKETING:
 More emphasis on direct marketing.
 Invitation to 50 schools in Kalina, Vakola,

Santacruz East and West area.
 Personal meeting with drawing teachers .
 Handover Event details, forms & poster to

schools.
EVENT POSTERS
MARATHI POSTER ENGLISH POSTER
Marketing Strategies contd….
 News paper Advertisement:
Advertisement in Mumbai Vrutant ( Loksatta) on
14th Sept. 2010
Marketing Strategies contd.
 Leaflet distribution LEAFLET
Paper Insertion is done
in almost all the important
residential areas of
Santacruz (East).
Newspapers prefered :
1) DNA
2) Times of India
3) Loksatta
4) Maharashtra Times
 Social Media Marketing and Internet Marketing
 Event web page created on social media like FACEBOOK, ORKUT

etc.
 Event websites like Kya kare, Sulekha event page etc used.
 Click India, Quicker etc FREE AD sites used for Advertisement.
 Event Details Mails are sent and forwarded using GMAIL.
 TIE-UPS
 Coaching classes in Santacruz (E) area approached
by our representatives . Posters displayed on
coaching classes notice boards with permission.
 Drawing and Animation classes in Santacruz and

near by areas targeted for students as well as
sponsorship.
 Gained sponsors in Santacruz (E) area.

SPONSORS
EVENT DETAILS
EVENT : ‘Ashwamedh Kalamanch’s Drawing
Competition 2010’ (AKDC’10)
Theme : Creative dreamer
 Date: 3rd Oct 2010
 Venue: Samarth Vidyalaya, Vidyanagari, Santacruz (E),
Mumbai – 400098.
 Eligibility : Std. 5th – Std. 10th
 Time: Drawing competition : 10:00 a.m. - 1:00 p.m.
Lunch break : 1:00 p.m. – 2:00 p.m.
Seminar : 2:00 p.m. – 3:00 p.m.
Prize distribution – 3:00 p.m. – 4:00 p.m.
EVENT DETAILS
 Chief Guest: Shri. Khilchand Choudhari
( J.J. school Alumini, Artist, Specialty : Landscape in watercolor,
Judges Mahapor – chashak competition)
 Hon. Guest: Shri. D.V. Manerikar

(C.E.O, Samarth Shiksha Mandal and charity trust)
 Judge : Shri Ravindra Jadhav
 Judge : Shri. Dilip Nimkar.
 Guest Speaker : Shri. Anand Chodankar
Guest Speaker: Shri. Rakesh Seth
WINNERS OF THE COMPETITION
Aishwarya Javkar (Sr. grp) Divy Vora ( Jr. grp)
EVENT OUTPUT
Mumbai, Thane and New
630 Students participated Mumbai students participation
EVENT OUTPUT
ASHWAMEDH KALAMANCH
BRAND AWARENESS
IN EVENT MANAGEMENT
EVENT OUTPUT
Samarth Vidyalaya & Value addition to
Ashwamedh Kalamanch student’s knowledge
EVENT OUTPUT
Platform to Ashwamedh
Platform to Student Kalamanch
CONCLUSION
Ashwamedh Kalamanch successfully competed
Drawing Competition 2010.
 The marketing strategies and implementation of the

same was absolutely focused. Target was 500 and
630 students participated in first event itself.
 Students participation is not an issue if the event is

marketed properly and value addition is given.

Ashwamedh Kalamanch's Drawing Competition 2010

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ASHWAMEDH KALAMANCH’S

DRAWING COMPETITION 2010

 The drawing competition was followed by a seminar

 The exhibition of selected drawings by participants

 To give a platform to students who are good in drawing and

 To encourage students to take-up drawing subject seriously by

 To create brand awareness of Ashwamedh Kalamanch.

 To raise fund for Educational charitable trust through this

Potential Market : Santacruz

Targeted Market : Kalina and Vakola

Target : 500 plus students (approx.)

Students of all mediums Std. 5th to 10th targeted.

 Invitation to 50 schools in Kalina, Vakola,

 Personal meeting with drawing teachers .

 Handover Event details, forms & poster to

 Event web page created on social media like FACEBOOK, ORKUT

 Click India, Quicker etc FREE AD sites used for Advertisement.

 Event Details Mails are sent and forwarded using GMAIL.

 Drawing and Animation classes in Santacruz and

 Gained sponsors in Santacruz (E) area.

 Hon. Guest: Shri. D.V. Manerikar

 Judge : Shri Ravindra Jadhav

 Judge : Shri. Dilip Nimkar.

 Guest Speaker : Shri. Anand Chodankar

Guest Speaker: Shri. Rakesh Seth

 The marketing strategies and implementation of the

 Students participation is not an issue if the event is

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