Communication

• Communication (from Latin "communis",

meaning to share) is the activity of
conveying information through the
exchange of thoughts, messages, or
information, as by speech, visuals, signals,
writing, or behavior.
 Communication

It is the ability to
• speak/listen and write/read
•share information, ideas, views, feelings, emotions,
etc.
•code and decode verbal and non-verbal messages
•send and receive messages
• Giving, receiving or exchanging
information, opinions or ideas by writing,
speech or visual means, so that the message
communicated is completely understood by
the recipients (Taylor, 2005).
 History of communication
• Many language historians believe that writing developed
as a means of communicating business matters.
• Archaeological evidences show numerals and letters
written on products and goods traded by ancient tribes.
• For centuries, writing appears to have been limited to
commercial and administrative purposes.
• Wills lists a few books of literature. Even Bible and
other religious books are rare, although some
researchers believe that the priests first developed
writing.
• Business accounts show that merchants were the first to
use written symbols for trade and keeping accounts.
 History of communication
• The ancient East and West depended heavily on
oral communication: Oral Tradition.
• In ancient Greece and Rome, it was necessary to
communicate when dealing with matters in
government assemblies and law courts.
• During Medieval and Renaissance period, the
oral tradition continued.
• Printing Press lead to the development of writing
as a permanent record.
• In China, the bureaucratic traditions highly
esteemed oral communication.
 History of communication
• Chinese political theorists were concerned with
the problems of communication within the
government bureaucracy and between the
government and the people.
• They advised the rulers and the government
officials that the information should flow
upward and downward, minimizing bias and
falsification of sources of information.
 Purposes of Communication
• Initiating action
• Expressing needs and requirements
• Persuading and motivating others
• Imparting knowledge and sharing information
• Awareness and understanding
• Influencing others
• Establishing, acknowledging, and maintaining
relations with other people
• Entertainment
 Benefits of Communication
• An essential to get job
• Job satisfaction
• Chances of promotion/Upturn in productivity
• Enhanced professional image
• Minimizes conflicts and differences, severity of
verbal fights, anger, etc.
• Determines your attractiveness/Connects you with
peoples
• Helps in personal development
• Stronger problem-solving and decision-making
 Benefits of Communication
• Clearer and more streamlined workflow
• Improvement in employee morale
• Sound business relations
• Inspires people to become more loyal and hard working
• Develops active listening
• Ensures successful response
• Increases your success
• Lessens stress
• Helps you to understand yourself and other people
 Benefits of Communication
• Solution of misunderstandings
• Appropriate expression of knowledge/Exchange of
information
• Social interaction
• Helps with diversity and reduces barriers erected
because of language and cultural differences
• Companies can avoid cultural confusion and
miscommunication
• Helps to meet global demands and wider business appeal
 Benefits of Communication
• Crucial to doctors, nurses, teachers, students, parents,
children, colleagues, etc.
• Skillful communicators have a better chance of being
heard by administrators when making a request
• Takes a great role in buying and selling
• Get more of what you want out of life
• Helps people to adopt your ideas
• Makes people good presenters
• Increases productivity
• Better leaders and vigilant managers
• Team building
• https://open.lib.umn.edu/principlesmanagement/chapte
 Types of Communication
• Verbal (Oral and Written)
• Non-verbal (Wordless messages, Appearance, Body Language: facial
expressions, gestures, postures, eye contact, movements; Paralanguage voice
quality and extra sounds; smell and touch, silence; Circumstantial Language:
time, space, surrounding)
• Visual (signs, typography, drawing, graphic design, illustration, color, etc.)
• Formal
• Informal
• Internal (Upward, Downward, Horizontal)
• External
• Interpersonal
• Intrapersonal
• Extra-personal
• Group/ Public Communication
• Mass
An organization is a group of people associated for
business, political, professional, religious, athletic,
social, or other purposes.
Communication is the life blood of every
organization. It helps in exchanging information,
ideas, plans; order needed supplies; make decisions,
rules, proposals, policies, contracts, and agreements.
 Characteristics of Effective
Organizational Communication
• Flexibility
• Careful and sound judgment when choosing ideas and facts for
each message
• Patience and understanding even with unjustly insulting persons
• Integrity, backed by a valid code of ethics
• Reasonable facility with English language
• Applied knowledge of the communication process and principles
and successful and advance technological methods for sending
and receiving messages
• Knowledge of the cultural conventions of the audience
• Consider overall communication cost