AMMAR(08D0634)

MUFFADAL(08D0636)
PRATISH(08D0637)
RAMAN(08D0638)
FATEMA(08D0641)
SHIKHA (08D0645)
 TASK AT HAND
• We have been given the task to come up with a

product which is Innovative

• A product which serves the society in various ways

 INTRODUCTION
The A.N.T is designed to enhance humanitarian

organizations such as the United Nations for

transportation of food, water, medical supplies and

housing units to disaster affected areas. Having swift as

well as all-terrain capabilities, the A.N.T incorporates a

new efficient system of distribution.

 CURRENT SITUATION
• Everyday, we are witnessing unavoidable effects of the

global climate crisis which is creating an impact in all

parts of the world.

• We XYZ & Co have come up with The A.N.T.

(Assistance in No Time) solving problems which

needed a solution from the past.

MILITARY EXPENSES
 MARKETING MIX

• PRODUCT

• PROMOTION

• PRICE

• PLACE
 PRODUCT
The A.N.T runs on a unique system especially designed

for a more rapid response in transporting supplies.

A.N.T. has two modes:

• Rapid Mode

• Transport Mode
 FEATURES
• Temporary Housing

• Loading and Unloading

• Storage Unit of High Capacity

• Bullet Proof

• Steady and Stable Unit

• Transformable
 PROMOTION
• A professional approach to UNO with demonstration
of the product at the UNO conference (192 member
countries) to spread awareness about the product’s
capabilities.

• Selling the product to the member countries with the

support of the UNO, promising them 5.7% of the Sales
 PRICE

Owing to the quality and capabilities of the product,

A.N.T. would be sold for Rs. 1.75 Crore.

PRODUCTION LOCATION
We are setting up our plant in Bangalore for the
following reasons:
• It is well connected by road network . An export
Processing Industrial Park is also developed
• All other requirements are easily available as there are

other automobile manufacturing units such as

Volvo.
 PLACE
• Manufacturers -> UNO Member Country (consumer)
based on the order placed.
• An order could be placed through the UNO
headquarters as we don’t have Retail Stores.
• We also have E-commerce Facility i.e. online selling of
goods where orders could be placed through the UNO
interface provided to the member countries by the UN.
 TARET MARKET

• UN Member Countries – For developing a facility

which would help in providing aid, food and medical

facilities effectively and easily.

 AFTER SALES
MAINTENANCE & WARRANTY

Warranty - 5 year / 120000km.

• The customer can call the customer care or send an e-

mail and request for service.

 SWOT ANALYSIS

• STRENGTH

• WEAKNESS

• OPPORTUNITIES

• THREATS
 STRENGTH
• Can lift up to 50 times its weight
• Can be transformed to a tent for
accommodation
• A great help during Natural
calamities as well as Wars
• Bullet proof, Water Proof
WEAKNESS
• Regular servicing required
• Not for commercial use
OPPORTUNITIES
• Setting up service centers
• Launching more innovative
products in future
• Launching low range products
• Contributing in bringing about
National Peace
THREATS
• Duplication of Technology
• Misuse by Anti-social Groups
 USP

UNIQUE SELLING PROPOSITION

Amalgamation of sophisticated design and technology

which would help the society in making a better

tomorrow
 CONCLUSION
Through its innovative system, aesthetics and design,

the A.N.T provides a direction in preserving human life

as the growing number of natural disasters are

occurring. The A.N.T will hopefully inspire others to

design for the right reasons and to be open to redesign

from scratch.
THANK YOU!