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Chapter 2
Market Forces: Demand and
Supply
McGraw-Hill/Irwin
Michael R. Baye, Managerial Economics and
Business Strategy
2-2
OVERVIEW
I. Market Demand Curve III. Market Equilibrium
The Demand Function IV. Price Restrictions
Determinants of Demand V. Comparative Statics
Price
D
Quantity
2-5
Determinants of Demand
Income (M)
Normal good
Inferior good
Prices of Related Goods (Py)
Prices of substitutes
Prices of complements
Advertising (A)
Consumer tastes (T)
Population (Pop)
Consumer expectations (Pe, Ie, PAe)
Feature (F)
Others (O)
2-6
Inverse Demand
Function
Price as a function of
quantity demanded.
Example:
Demand Function
Qxd = 10 – 2Px
Inverse Demand Function:
2Px = 10 – Qxd
Px = 5 – 0.5Qxd
2-8
Change in Quantity Demanded
Price
A to B: Increase in quantity demanded
A
10
B
6
D0
4 7 Quantity
2-9
Change in Demand
Price
D0 to D1: Increase in Demand
6
D1
D0
7 13 Quantity
Demonstration Problem 2-1
d
QX 12.000 3PX 4 PY 1M 2 Ax
Fungsi Permintaan secara sederhana :
d
Q X 6.060 3PX
Fungsi Permintaan invers :
PX 2.020 0,333PX
2-11
Price
S0
Quantity
2-12
Supply Shifters
Input prices (Pi)
Technology (T) or
government regulations (R)
Number of firms
Entry
Exit
Substitutes in production (Pr)
Taxes (Tx)
Excise tax = lumpsum tax
Ad valorem tax = proporsional tax
Producer expectations (Pe)
2-13
Price as a function of
quantity supplied.
Example:
Supply Function
Qxs = 10 + 2Px
Inverse Supply Function:
2Px = 10 + Qxs
Px = 5 + 0.5Qxs
2-15
S0
B
20
A
10
5 10 Quantity
2-16
Change in Supply
S0 to S1: Increase in supply
Price
S0
S1
5 7 Quantity
Demonstration Problem 2-3
Q X s 2.000 3PX 4 Pr Pw
Fungsi Permintaan secara sederhana :
Q X s 400 3PX
Fungsi Permintaan invers :
PX 133,33 0,333Q X s
2-19
7
6
Shortage D
12 - 6 = 6
6 8 12 Quantity
2-21
6 8 14 Quantity
2-22
IV. Price Restrictions
Price Ceilings
The maximum legal price that can be charged.
Bertujuan untuk membantu konsumen
Istilah Ceiling merujuk pada harga itu menjadi harga yang paling tinggi yang
diijinkan di pasar harga yang ditetapkan di bawah harga ekuilibrium
Akibat : muncul shortage
Price Floors
The minimum legal price that can be charged.
Bertujuan untuk membantu produsen
Istilah Floor merujuk pada harga itu menjadi harga yang paling rendah yang
diijinkan di pasar harga yang ditetapkan di atas harga ekuilibrium
Akibat : muncul surplus
2-23
PF
P*
P Ceiling
Shortage D
Qs Qd Quantity
Q*
2-24
P*
Qd Q* QS Quantity
2-25
IV. Comparative Static Analysis
(Analisis Statistik Komparatif)