STORE LOCATION


 Factors to be considered in
looking for a better location

 Accessibility to the market
 Free from danger
 Convenience to the suppliers
 BASIC FORMS OF
STORE LOCATIONS

ISOLATED STORE

UNPLANNED BUSINESS
DISTRICT

Two or more stores are located
close to one another
a. Central Business District

 Center of retailing in the city nearby other towns
b. Secondary Business District

 Found at the intersection of two major street in the city
c. Neighbourhood Business
District

 Satisfies the convenience shopping and service needs
of a neighbourhood in the locality
 d. String

 Composed of a group of stores or shops with similar
or compatible product lines
 PLANNED SHOPPING
CENTRE

Centrally owned or managed facilities
operated as an entity for the customers
with large parking area to
accommodate more customers and
with balanced tenancy.
 a. Regional

Sells mostly shopping goods to a
dispersed and various customers.
Normally it will take about half an
hour to reach a regional center.
 b. Community

Has a branch department store,
variety store, large specialty store,
and several other smaller stores to
be included under this center.
 c. Neighbourhood

Sells mostly convenience goods
and services with a large
supermarket and drugstore and
several smaller stores that will
cater to the overall needs of the
people on one vicinity.
 SCRAMBLED
MERCHANDISING

 REASONS

Retailers seek to convert their stores to
one-stop shopping centers that
encouraged customer patronage and
loyalty.
Use of scrambled can lead to
competition among unrelated retailers
so to attract other market segments.
WHOLESALING

 TYPES OF
WHOLESALING

 MANUFACTURER
WHOLESALING

Manufacturer or producers control
wholesaling and performs all the
functions such as owns the products
which does not receive payment until a
retailer buys, and deals with a smaller
group of customers to maintain
customer patronage.
 MERCHANT
WHOLESALING

Controls buying in a bulk of units
and performs many functions such
as warehousing and inventory
control.
AGENTS AND BROKERS

Manufacturer owns the products
and lets the broker sell the
property and pays the agents
commission, payment is made after
the products are sold.