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INTRODUCTION
Buying and selling
goods and products over
internet.
Lack of privacy.
Mechanical failures.
TYPES OF
C2C E- B2C
COMMERCE
C2B
B
BUSINESS - 2 -CONSUMER
C
Business or transactions
conducted directly between a
company and consumers who
are the end-users of its
products or services.
Offers directly to customer
an interface of activity.
Correspond to retail sale.
Typical examples-:
1. online book store
(amazon.com)
2. online car purchasing
(automall.com)
3. booking and purchase online tickets.
of (ryanair.com)
4. Online sale of merchandise.(walmart.com)
ADVANTAGES
oAllow company to extend existing
services to consumers.
o Allow company to increase its
customers.
oOffer a wider choice and cheaper
price.
o May give the company a worldwide
visibility.
o Easily accessible.
DISADVANTAGES
oLow order conversion rates.
o High risk.
B
BUSINESS - 2 -BUSINESS
B
Transactions between
businesses.
• Between
manufacturer and
wholesaler.
• Between wholesaler
and a retailer.
volume of business
transactions is much higher
than B2C transactions.
Examples- grainger.com
supplies industrial products
to small and large business
ADVANTAGES
• helps to automate communication
between companies making them
easier and quicker.
• allow to cut prices drastically.
• help in reducing mistakes.
DISADVANTAGES
• often need legacy integration.
C
CONSUMER - 2 -CONSUMER
C
Consumer-to-consumer (C2C) (or citizen-to-
citizen) electronic commerce involves the
electronically facilitated transactions between
consumers through some third party.
Examples-
• ebay.com
• autotrader.com
• online auction.
ADVANTAGES DISADVANTAGES
1. Allow customers to 1. Little earning
interact directly with capacity.
them.
2. Give them a new
way of purchasing
an selling of goods
and services.
C
CONSUMER- 2 -BUSINESS
B
The most recent E-
Commerce business model.
Examples- Elance,
Peopleperhour and Guru
most recent E-Commerce business model. In this model, individual customers offer to sell products and services to companies who are prepared
•Round 2: In July 2011, the company raised a further $45 million from
Bessemer Venture Partners, along with existing investors Nexus Venture
Partners and Indo-US Venture Partners.
•Round 3: Snapdeal then raised a 3rd round of funding worth $50 million from
eBay and received participation from existing investors – i.e. Bessemer
Venture Partners, Nexus Venture and IndoUS Venture Partners.
•Round 4: Snapdeal received its 4th round of funding of $133 million on Feb-
2014. The 4th round of funding was led by Ebay with all the current
institutional investors, including Kalaari Capital, Nexus Venture Partners,
Bessemer Venture Partners, Intel Capital and Saama Capital all participating.
• In the year 2012-13 Snapdeal had said that it
expects to garner revenues of about 6
billion (US$98 million).
• Betting big on the growth of mobile commerce,
Kunal Bahl, the CEO of Snapdeal, said at present
15-20 per cent of the sales on Snapdeal comes
through m-commerce.
• Snapdeal.com expects the total sale of products
traded on its platform to cross 20
billion (US$330 million) in the fiscal year 2013-14
helped by its robust growth in the past two years
and the growing popularity of e-commerce in India.
Snapdeal eyes $1bn sales by FY'15
PTI | Jan 9, 2014, 06.46 PM IST
• Started in India in the year with the introduction of B2B portals in 1996, now
E-Commerce is all set to become one of the successful medium for business
transactions.
• Between 2000 and 2005: The first wave of E-Commerce in India was
characterized by a small online shopping user base, low internet
penetration, low consumer acceptance of online shopping and inadequate
logistics infrastructure.
• Between 2005 and 2010:There were two major transitions that aided in
the build of E-Commerce story in India. They were:
• Online Travel:The entry of Low Cost Carriers (LCCs) in the Indian aviation
sector in 2005 marked the beginning of the second wave of e-Commerce in
India.
• Online Retail: The growth of online retail was partly driven by changing
urban consumer lifestyle and the need for convenience of shopping at
home. This segment developed in the second wave in 2007 .New businesses
were driven by entrepreneurs who looked to differentiate themselves by
enhancing customer experience and establishing a strong market presence.
• 2010 onwards:
• Group buying: Starting in 2010, the group buying and daily
deals models became a sought after space for entrepreneurs
in India, emulating the global trend.
• Social Commerce: It is a key avenue for E-Commerce players
to reach out to target customers. Companies have started
establishing their presence in the social media space for
branding activities, connecting with customers for feedback
and advertising new product launches.
• Present Scenario: India’s E-Commerce market grew at a
staggering 88% in 2013 to $16 billion, riding on booming
online retail trends and defying slower economic growth,
according to a survey by industry body ASSCHOM.
Key drivers in Indian e-commerce are:
• Increasing broadband Internet and 3G penetration.
• Rising standards of living
• Availability of much wider product range compared to what
is available at brick and mortar retailers
• Busy lifestyles, urban traffic congestion and lack of time for
offline shopping
• Increased usage of online classified sites, with more
consumer buying and selling second-hand goods
• Evolution of the online marketplace model with sites like
eBay,Flipkart, Snapdeal, Infibeam,qnetindia.in and Tradus.
• As of 2012, most of the e-commerce
companies are yet to start making money.
However, due to their growth prospects, many
venture capital firms such as Accel Partners
have invested considerably.
• In one of the biggest fund
raising, Flipkart.com, in August 2012,raised
about 822 crores.
• Entertainment ticketing website
BookMyShow.com raised 100 crore investment
by Accel Partners.
In 2012, Ernst & Young
conducted a research
study on the Indian e-
Commerce sector,
The report focused on the
key e-Commerce segments
— travel, retail and
classifieds — along with
elaborating on the
ecosystem, investment
scenario and operational
challenges.
• The e-Commerce market in India has enjoyed
phenomenal growth of almost 50% in the last five years.
• Although the trend of e-Commerce has been making
rounds in India for 15 years, the appropriate ecosystem
has now started to fall in place.
• The considerable rise in the number of internet users,
growing acceptability of online payments, and the
proliferation of internet-enabled devices are the key
factors driving the growth story of e-Commerce in the
country.
• The number of users making online transactions has
been on a rapid growth trajectory, and it is expected to
grow from 11 million in 2011 to 38 million in 2015.
A SURVEY TO STUDY THE TRENDS OF E-COMMERCE AMONG
STUDENTS
25
20
number of people
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banking shopping e-ticketing recharge phone
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clothes footwear accessories electronic books
goods
• http://articles.economictimes.indiatimes.c
om/2013-11-24/news/44412771_1_e-
commerce-space-marketplace-model-cent-
fdi
• www.ey.com/...eCommerce_in_India/.../EY
_RE-BIRTH_OF_ECOMME...IBEF Report
on E-Commerce
• ASSOCHAM Report on E- Commerce
• timesofindia.indiatimes.com