Organizing Engineering

Research Papers (13)

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Global franchisers sell various products in shopping malls
and department stores, necessitating various advertising strategies to
promote a new product line. Among those, numerous multimedia
advertising campaigns through use of videos and pictures in digitized
format have replaced conventional advertising ploys such as posters
and billboards to attract customers.
Despite increased sales volume through multimedia
advertising, the product turnover rate has increased as well, requiring a
constant change in multimedia advertising contents and, ultimately, a
significant amount of company personnel and resources.
For instance, whereas placing the content in a
multimedia advertisement requires an average of 3 minutes; doing so in
1,000 multimedia advertisements expends 50 hours.
The inability to efficiently utilize company personnel
and resources involved in changing multimedia advertising content will
ultimately lead to prohibitively high overhead costs for the advertising
agency and lower the profits of shopping malls and department stores.
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Based on the above, we should develop a centralized
multimedia advertising system, capable of using a client-server
architecture that enables advertising staff to replace the advertising
contents for numerous multimedia advertising clients simultaneously
through a centralized server.
To do so, various networking capabilities can be
implemented in a multimedia advertising system to support not only
wired networks, e.g., Ethernet LAN, but also wireless ones, e.g., WLAN,
PHS, GPRS and CDMA. A network management program can then be
developed to facilitate a dynamic switch among all networking
capabilities under various environmental constraints. Next, an
administrative program can be implemented in the server, allowing a
user to send updated multimedia advertising contents to all clients.
Moreover, a receiver program can be executed for each client to
continuously update multimedia advertising contents from the server.
Furthermore, a current status program can be executed for each client
to calculate the display time, analyze the status of the client, and report
all results to the server.
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As anticipated, the centralized multimedia
advertising system with a client-server architecture can
enable staff to continuously and simultaneously update
multimedia advertising contents for all clients from a
centralized server, thus reducing the amount of personnel
and company resources required to do so.
In addition to providing shopping malls and
department stores with an efficient means of continuously
updating multimedia advertising contents, the proposed
system can ultimately increase company profits. Moreover,
the diverse networking ability of the proposed system can
adopt itself to various network environments, thus
streamlining efforts to deploy numerous multimedia
advertisement clients in shopping malls and department
stores.
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Internet hot spots enable online access in many public areas,
including airports, campuses and theaters.
However, the commonly adopted authentication,
authorization and accounting (AAA) procedure is too complex.
For instance, customers at McDonalds stand in line
with others purchasing food to buy an ID/password card for one hour
use. After the users computer is turned on and the browser is opened,
the ID/password on the card is entered for authentication and
authorization. The entire process may last more then 10 minutes.
After an hour passes, the user must stand in line again and repeat the
process. Such complexity seriously inhibits consumer desire to use
wireless LAN in public places.
Given the popularity of mobile phone use, the inability
to develop an efficient AAA procedure that uses a wireless LAN
environment integrated with mobile phone design seriously falls below
consumer expectations.
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Based on the above, we should develop an efficient
AAA procedure that uses a wireless LAN environment integrated
with mobile phone design.
To do so, a client server architecture can be
developed, capable of accessing a sim card in a mobile phone.
A sim-based AAA server can then be constructed to
communicate with HLR. Next, the client server architecture can
be installed in the users computer for use in implementing the
AAA procedure with a server.
As anticipated, the proposed sim-based AAA
procedure can enable customers to access the Internet in a
wireless LAN environment effortlessly and automatically receive
billing on their monthly telecom payment.
In addition to simplifying Internet hotspot access in a
wireless LAN environment, the proposed procedure can provide
a secure means of browsing the Internet outdoors.
Further details can be found at
http://www.chineseowl.idv.tw