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Strategic Management:
Concepts & Cases
13th Edition
Fred David
Clear Business
Vision
Comprehensive
Mission Statement
Creed statement
Statement of purpose
Statement of philosophy
Statement of beliefs
Statement of business principles
A statement “defining our business”
Consolidate values
to responsible action
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Publishing as Prentice Hall
Mission & Customer Orientation
needs
Identifies the utility of a firm’s products
to its customers
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Publishing as Prentice Hall
Products or
Services Markets
Customers
Mission Technology
Employees Components
Survival,
Growth,
Public Profits
Image
Self-Concept Philosophy