By, GROUP-INCEPTION

 MEMBERS
Jayanta
 Majumder

Nupur
 Ganguly
Sampad
 Ghosh
Sudeshna
 Saha
Chayan
 Chatterjee
Tanmay
 Chanda
and reflect a growing concern at all levels of the
of ‘ holes ‘ in the ozone layer etc were widely pu
s created some impact on marketing .
•   Green
marketing refers
to the process of
selling products
or services based
on their
environmental
benefits . Such a
product or
service may be
environmentally
friendly in
• Many manufacturers have
recognized
environmental concerns
as a source of
competitive advantage
and have developed
products with a green
image
 REQUIREMENTS

The production process is compatible with ecosys

It is compatible with goals of the company

It satisfies the consumers

GREEN MARKETING BY INDIAN
COMPANIES
 Coal India Limited
• Vision: To emerge from the position
of domestic leader to leading global
player in the energy sector by
adopting best practices from mine
to market with due care to
environmental and social
sustenance.
• Mission: Produce the planned
quantity of coal efficiently and
economically with due regard to
 STEPS TAKEN
• CIL is likely to spend around Rs 300
crore on the new CSR policy in the
current fiscal year
• Coal India Limited has the largest
coal deposits in the world.
• Coal India Limited plants 300 trees
for every tone of coal extracted
from the earth’s surface(110 million
ton per annum annual capacity)
• Researching for the development of
renewable source of energy.
MAINI REVA ELECTRIC CAR
COMPANY
 MAINI REVA
• India’s only electric car
• World’s cheapest form of Transport
• Can seat two adults
• The IC (inter-City) model has a top
speed of 104 km/h (65 mph) and a
range of 160 km (99 mi).
• Cost Rs 5,00,000
• A BETTER WAY TO TRAVEL ISN’T IT?
NDTV TOYOTA GREENATHON
• The NDTV-Toyota Greenathon in its first
year helped raise funds to solar power
over 55 villages in India through
TERI's Lighting a Billion Lives
initiative.
Over 1.6 billion people in the world
lack access to electricity; roughly 25
per cent are in India alone. For these
people, life comes to a standstill after
dusk.
 Rs 39,273,356 is the amount collected.
Bollywood extravaganza @
Greenathon 
Greenathon impact: Solar
powering villages
AIRCEL:SAVE OUR TIGER
 THE IMPACT
vProtect the Protectors
vNotify buffer zones.
vResettle Villages from core/critical tiger
habitats
vBann mining in all tiger reserves
vBann night traffic at the tiger habitats
vCrackdown on poaching
vDeclare tiger reserve buffers as Green
Economic Zones
vAdequate compensation to villagers to
stop revenge killing.
 NOKIA PLANT A TREE
v During the phase I and II awareness campaigns, Nokia had
committed to plant a tree sapling for every handset, of
any brand, dropped for recycling by the consumers ( in
the campaign cities and during the campaign period).
Nokia has tied up with a few organisations for this
plantation. Majority of the plantation has been done by 3
NGOs.
v
Ahimsa, an NGO in Tamil Nadu, has planted over 12,500
saplings in the villages of Kalakattur, Kooram,
Maruthuvanpadi, and Sankarapuram, all in the
Kancheepuram district of Tamil Nadu.
v
The Rotary Bangalore Midtown has planted over 10,000
saplings in Bangalore University and some educational
institutions in Bangalore, Karnataka.
v
 Where and how to
recycle
v At Nokia, we believe it’s our responsibility to make it as easy as
possible to recycle mobile devices that are no longer in use.
To recycle your phone, battery or charger all you have to do
is drop it off at any Nokia recycling point and we’ll take care
of the rest.
v There are close to 5000 Nokia recycling points globally, each
taking back mobile devices and accessories. In India, Nokia
has laid out a robust recycling infrastructure across the
country with over 1300 recycling bins installed at Nokia Care
Centres, Nokia Priority Dealers and Nokia Concept Stores.
v Find your nearest recycling point at Nokia Care Center, Nokia
Priority Dealers, Nokia Concept Stores.
v You can also know about your nearest recycling point. Just SMS
GREEN to 55555.
v Batteries and chargers and other accessories can also be
recycled at these points.
•
IMAPCT