CredR Assignment

LIFE CYCLE OF CONSUMER 

FROM WALKIN TO SALES
CLOSURE
Customer journey mapping: The path to loyalty
1. Find the sweet spot where your customers’ goals and your own align

2. Identify all of the communication touchpoints in your customer’s

journey

3. Recognize pain points and moments of delight

4. Experience the customer journey yourself

5. Visualize your customer journey map

Customer Journey Stage #1: Awareness
Content to Deliver in the Awareness Stage:
•How-Tos
•Whitepaper
•Industry Reports
•Ebooks
•Checklist
•How-To Video
• Customer Journey Stage #2: Evaluation & Consideration
Content to Deliver in the Consideration Stage:
• Product Webinar
• Case Study
• Sample
• FAQ
• Data Sheet
• Demo Video

• Customer Journey Stage #3: Decision

Content to Deliver in the Decision Stage:
•Customer reviews
•Case Studies
•Free Trial
•Live Demo
•Consultation
•Coupon
• Customer Journey Stage #4: Retention
Content to Deliver in the Retention Stage:
• Surveys
• Testimonial Requests
• Follow up Satisfaction Phone Calls
• How to’s on using your product or service

• Customer Journey Stage #5: Advocacy

Referral and Word of Mouth Marketing
BUSINESS CHALLENGES  AND
SOLUTIONS
• Challenges
• Lack of skilled workforce
• Finding a right franchise partner
• Product customization
• Real estate
• High Operating cost
• High Employee Turnover
• Solution
• Training and development, Building solid Infrastructure
• Through Joint business Plan meetings with business partner, Maintaining excellent relationship.
• Excellent user experience and enhancing customer delight ,Improvement on value chain process
• Finding right place at right Price
• Removing unwanted process and practices, through P&L analysis
• Improving work life balance and enhancing work culture
STRATEGIES TO IMPROVE NET
MARGINS FOR FRANCHISEES
• Market penetration
• Market and product/service expansion
• Diversification
• Cost structure management
• Increase Value
• Improve your relationship with your suppliers
• Train your franchisees to be better marketers
• Review your costs
• Don’t compete on price
FACTORS AFFECTING SUPPLY TO
A FRANCHISEE
• Industry trend
• customer demand
• Inventory holding cost
• In Time delivery and fill rates
• Technology
• Logistics and supply chain
• Standardization in process
BEST TEAM STRUCTURE TO
OPERATE FRANCHISEE
OPERATIONS IN CITY
• Territory Managers
• Executives-Purchase/Quality/Relationship
• Compliance and Documentation Manager
SALES AND DISTRIBUTION COST 
FOR THE COMPANY
• Procurement Cost
• Delivery Cost
• Infra Cost
• Partner Margin
• BTL cost and Secondary Schemes
• Additional benefits cost
• ATL activities and Trade Marketing
 BEST IN STORE TEAM
STRUCTURE 
• Store Manager
• CRM executives
• Sales Executives
• Purchase Executives
• After sales Service Executives
Tha
nk
You