SUBMITTED BY;

ANAND KUMAR

PGDBM (Finance)

ROLL N0- 1329

 Executive Summary
 This report consists of the business plan for the
opening of a new retail store. The motive of the
opening of the retail store is the knowledge
behind it. Retail is one of the very growing
sectors in Indian economy. An economy store
catches the customer even we need to serve the
best in the best manner we automatically get
the success in a retail business. For starting up a
retail store a huge cost will be required for the
operation facilities and purchase of items.
INTRODUCTION TO RETAIL
The most promising and booming industry of
future is retailing. AT Kearney, a well-known
international management consultancy, recently
identified India as the ‘the most attractive retail
destination’ globally from among thirty emergent
markets (2007). According to a Knight Frank
survey, India ranks fifth amongst the 30 emerging
retail markets in the developing countries.
 Mission and Vision
 Mission :
Caring is in our instinct and customer
satisfaction is our habit.
To provide quality products of wide range and
variety under one roof at reasonable cost.

 Vision:
To open “Dailize” in all major parts of
jaipur.
To be retail shop leader in Jaipur by 2014.
 Industry
 This is product based industry. In this we will
be dealing with FMCG products of different
known brands like : P&G, HUL, Godrej, ITC,
Nestle, Cadbury India, Dabur India,
Britannia. Staples (pulses, ice, spices, flour,
oils) of wide range and variety. Dairy
products of Saras, Amul, Krishna. Fresh
Vegetables and fruits.
Business Description
 The concept of our business is to
provide quality FMCG products of all
known brands, staples of wide range
and variety, fresh vegetables, fruits,
dairy products under one roof at
reasonable price with exciting offers
and value added services to the
customers.
 Business
There Formation
are so many things to be
considered when wanting to start
our own business. We will
consider running retail business
in partnership. It will be limited
partnership. We will be signing a
legal partnership agreement in
the best way to go about it.
 Intended Market
Environment
 All lower middle class, middle class, upper
class, lower upper class segment of the
society, will be our potential customer.
 In today’s society people want to get variety
of products under one roof, so that they don’t
need to go to ten different shops for the
required things.
 Dailize provide wide variety and range of daily
products under one roof at reasonable price
and value added services.
 MARKET ANALYSIS
 POPULATION :- We are looking to open a new
retail store in shyam nagar, sodala, jaipur. This
area is densely populated.
 PER CAPITA INCOME :- It is one of the very
important factor which one needs to analyze,
this provided us with information that we need
to target middle class and lower upper class.
 AGE MIX :- It is also one of the factors that which
age gender are maximum in population so we
can get up with the stock in the same manner.
 BUYING BEHAVIOUR :- This factor helps us to
forecast the total sales of the store & the stocks
we need.
 Business location
We are looking to open a new retail store in
Shyamnagar, Sodala, Jaipur. A space of 1000
square feet at main road, Sodala. Reason for
opening the retail store in this location are :
 Densely populated area with high average of
nuclear families.
 No retail outlet, departmental store present in
this area or any nearby area up to 1.5 kms.
 The decided location has a good foot count.
 Space for parking available.
Location

SHYAM NAGAR
1.5 LAZEE
kms Z
 Business Layout 25’ /
 40’(1000
Fruits Freshsquare
Vegetables ft) Customer desk

Entrance
Ready foods

Instant foods Offers

display

Counte
r

FMCG Non Foods Products

Counte
r

Frozen and Dairy Products Beverages

 Staples:- Instant Foods: FMCG Non
• Cereals •Noodles and Soups Foods:-
• Pulses •Desserts Household
• Flours •Ready mixes Needs:-
• Spices •Break Fast Cereals •Detergents
• Oils •Baby Foods •Household
•Ready To Eat cleaning
FMCG Foods:- •Fresheners &
•Ready Foods:-Chilled & Frozen:- Pesticides
•Savories •Dairy
•Biscuits •Frozen Toiletries:-
•Confectionery •Skin Care
•Sauces •Hair Care
B. Fruits &
•Pickles •Oral Care
Vegetables:-
•Sanitary
•Daily Fresh Needs:-
Beverages:- •Men’s Grooming
•Fruits
•Cold drinks •OTC
•Vegetables
•Tea & Coffee •Baby Needs
•Eggs
•Health Drinks
Beauty Aids:-
•Cosmetics
 Store Layout

Special Offers Fresh Vegetables/ fruits Household Needs

FMCG Products Staples Cash Counter

 Human Resource
For our store there
should be
 One store manager
 One assistant manager
 Staff Supervisor – 2
 Staff – 5
 Guard - 2
 Competition
 Nearby Kirana Stores
 Nearby Vegetables/
fruits mandi
 Mobile Vendors
 Competitive
 My Advantage
store will be competitive in
price with other store in the
market, but I will not meet
discount store prices. I will shop
competitors regularly and make
sure that I am never more than
15% higher than the lowest price
in the market.
 Marketing
 Product Mix –
• FMCG Products of different known
brands like P&G, HUL, Godrej, ITC, Nestle,
Cadbury India, Dabur India, Britannia.
• Staples (pulses, rice, flour, spices etc)
of wide range (from economical price to
premium price) and variety.
• Fresh vegetables, fruits.
• Dairy products of Saras and Amul.
 Continued…
 Pricing : The pricing strategy will be mixture of
Pricing below competition, Psychological pricing,
multiple pricing and discount pricing.
 Promotion : The mix of public relations, advertising,
educational programs and other tools the company
will employ to drive demand for its products or
services. For promotion and advertisement the
best way is the print media and the electronic
media and time to time some promotional
activities such as sale festival, diwali festival,
win prizes over billing size, free items on every
purchase made of 500, 1000.             
 Communication Mix
Medium Reach Cost Market
Catalogs/pa Individual Moderate Mass
mphlets
Direct mails Individual Low Personal

Display Local Low In-store

Internet Exceptionall Moderate Mass/special
y broad interest
Local Broad Moderate mass
newspapers

Word of Individual Low Personal

Mouth
Flyers Local Low Custom
 Promotional Plan
 Special offer on every Wednesday, like
loot offers i.e. with every purchase of Rs
200, one kg of Potato or Tomato free.
 Daily offer like half Kg tide free with
every purchase of Rs 500 and above.
 Combo pack offers.
 Added Value
Strategies
 Best Service: Applicable to FMCG Products.
we will focus on customer intimacy based on
In this

personalized relationship and individual

responsiveness that saves customer shopping time
and anxiety. Include the specialized products to
meet the needs of individual customers.
 Lowest Price : Applicable to vegetables, grocery
items. Leads to price saving and efficient shopping
experience. This will be achieved by elimination of
operational waste and cost.
 Financial Analysis
 Financial analysis of this plan has been done on the
basis of other retail store operating in the city.
 As we are not in manufacturing or production
industry, it will not be feasible to calculate the
Breakeven point due to product mix, rather it can be
said on the basis of market potential and projected
budget that the investment will be recovered within
two years and around 20% profits will be made of
total investment.
 The projected budget statement.