Implementasi CRM

pada odoo
Case study : Starbucks

Aprilia Ari W Sylvia Rahkmah Nabila

Rizky Rahmat Hakiki M Luthfi Ridwan
X
Starbucks
Starbucks adalah perusahaan kedai kopi terbesar
di dunia

20.336 Kedai 61 Negara

Starbucks Vision and Value
Visi
To inspire and nurture the human
spirit— one person, one cup and
one neighborhood at a time.
Value
Creating a culture of warmth and
belonging, where everyone is
welcome.
Acting with courage, challenging
the status quo and finding new
ways to grow our company and
each other.
Being present, connecting with
transparency, dignity and respect
Delivering our very best in all we
do, holding ourselves accountable
for results.
Customer Segmen of Starbucks

Gender Lifestyle
Male and Female Mainstreamer, Aspirer, Succeeder,
Explorer, Reformer
Age
22 - 60 years old Occupation
Students, employees, professionals
Social Class
Middle and Upper class Region
US, Canada, Latin America, Europe,
Density
Middle East, Africa, China and Asia
Urban
Pacific region
Value proposition Starbucks

High quality of coffee Inviting atmoshphere Customer Intimacy

Strategi Pemasaran

Berfokus pada tingkat tinggi pemasaran

Mengarahkan penjualan melalui gambar dan

reputasi

Pemanfaatan aliansi
Strategi Starbucks Menjangkau Customer

Menjaga cita rasa kopi Pemasaran Merek

Tempat yang nyaman Inovasi

Kepuasan pelanggan Komunikasi dan promosi melalui media online

Menciptakan masyarakat starbucks Kemitraan

Promotional Effort

One-to-One Marketing
Largely based on My Starbucks
Reward
Welcome level, Green level, Gold
level
Customized Loyalty Program
Depending on the data stored by
Starbucks, different people may
receive different offers/promotions on
different days

Sosial Media One-to-one

Marketing
Managing Relationship Through Technology

Data Channels :

Starbucks Rewards Loyalty Program

My Starbucks Idea
Third Party Websites
Mobile Application Tools
In-Store Feedback
Calling center
Proses Bisnis Order Existing
Proses Bisnis Order Targeting
Proses Bisnis Pengajuan Komplain
Perbedaan 3 Software CRM

VS
suitCRM

SuiteCRM adalah solusi manajemen hubungan pelanggan (CRM) gratis

dan sumber terbuka yang memberikan pengguna wawasan yang sangat
dapat ditindaklanjuti yang menjadi dasar keputusan bisnis, tindakan,
dan strategi penting. SuiteCRM dirancang untuk meningkatkan penjualan
bisnis dengan memungkinkan perusahaan untuk meningkatkan
konversi, mengubah prospek menjadi pelanggan, dan mendorong
inovasi dalam pengembangan produk dan layanan pelanggan.
Fitur suitCRM
Starting Price Not Provided by Vendor FEATURES
Pricing Details Open Source
Customer self-service
Free Version Yes Sales portal
Free Trial Yes Flexible workflow
Deployment Cloud, SaaS, Web Servicing
Installed – Windows Marketing
Mobile – Android Native ROI calculator
Mobile – iOS Native Finance management
Training Documentation Billing and invoicing
Webinars Flexible modeling of business
Live Online processes
In Person
Template quotations
Support Online Pricing strategy control
Business Hours Contract renewals servicing
24/7 (Live rep)
Q&A support
Fitur suitCRM

Home, Contact, Account Home, Accounts, Contacts, Home, Calendar, Calls,

Leads, Campaign, Targets, Meetings, Emails,
Target Lists. Tasks, Notes

Menu Sales Menu Menu

Marketing Activities
Bitrix 24

Suatu solusi intranet Cloud & Self-hosted yang

menangani banyak aspek serta menggantikan
alat kolaborasi, komunikasi, dan media penjualan
bagi perusahaan
Fitur Bitrix 24

Workgroups CRM Document Management

Instant Messages Meetings & Briefings
File Sharing Employee Directory
Calendars Company Structure
Reports & Monitoring
VS
• Platform Support : Web Based, Dekstop Apps
• Typecal Customer : Small Business, Mid-size
Business, Enterprise, Frelancer
• Support : Online Support
• Category : Project Planning, Issue Management,
Project Collaboration
• Job Opportunities : Business Analyst,
Customer Service - Functional Support,
Business Analyst Manager,
Client Solutions Engineering Manager
• Platform Support : Web Based, iPhone Apps,
Android Apps
• Typecal Customer : Small Business, Mid-size
Business, Enterprise
• Support : Online Support, Knowledge base, Video
tutorial
• Category : Project Planning, Project Collaboration
• Job Opportunities : -
CRM
Fitur Odoo
Sell Faster Opportunities Efficient Communication
- Modern UI - Activities and calls management - VoIP
- Mobile - Pipeline management - Emails Templates
- Reduce data entry - Customize stages - Custom Alerts
- Schedule Meetings - Email Gateways
- Plan Next Actions
- 360° Visibility
Leads
- Log Calls Reporting
- Leads Nurturing
- Lost reasons - Dashboard
- Lead Scroing
- Revised configuration options - Opportunities Analysis
- Import Leads
- Leads Analysis
- Online acquisition
- GeoIP
- Live Chat Customers
- Deduplication - Address Book
- Assignation Rules - Multi-Address
- Call-to-actions - Full History
- URL Trackers
Fitur Odoo
Instalasi
Instalasi Odoo

26
Instalasi Odoo

27
Instalasi Odoo

28
Instalasi Odoo

29
Instalasi Odoo

30
Instalasi Odoo

31
Instalasi Odoo

32
Instalasi Odoo

33
Membuat database

34
Tampilan Odoo

35
Tampilan Odoo CRM

36
Tampilan Odoo CRM

37
Tampilan Odoo CRM

38
Tampilan Odoo CRM

39
Terima kasih.