Artificial Intelligence

Artificial Intelligence in
everyday products…
Why is AI becoming
usable for business?

Algorithm Dat Computing

s a Power
What is available on the
market
Services built on
AI

Platforms, SaaS and

APIs

Technologies and Research

A definition of artificial
intelligence

The capacity of a computer to perform operations

similar to learning and decision making in humans.
3 levels of Artificial
Intelligence
Artificial Artificial Artificial
Narrow General Super
Intelligence Intelligence Intelligence

Specialized in Specialized in Smarter than

one area. all area. humans in every
way.
3 levels of Artificial
Intelligence
Artificial Artificial Artificial
Narrow General Super

ity
Intelligence Intelligence Intelligence

ar
ul
r e in

ng
ss
og k

Si
Pr o r
W
Specialized in Specialized in Smarter than
one area. all area. humans in every
way.
What are the skills of Artificial
Intelligence today?
• Natural Language Processing
• Knowledge Representation
• Machine Learning
• Automatic Reasoning
• Automatic Planning
What are the skills of Artificial
Intelligence today?
AI understands inputs

Speech to Natural AI manages knowledge AI executes tasks

Text Language
Processing
Pre-Trained Automatic Automatic
Linked Data Reasoning
Datasets Planning
Image
Recognition

AI learns

Machine Deep
Learning Learning
Understanding inputs: Speech
recognition
Speech recognition
can be used to allow
applications to take
commands from
humans, to transcribe
conversations or
even participate in
them.

Popular commercial
examples are Apple’s
Siri, Google Now and
Amazon’s Alexa.
Understanding inputs:
Speech recognition

https://cloud.google.com/speech/ https://www.microsoft.com/cognitive-services/en-us/speech-api
Understanding Inputs: Natural Language
Processing
Natural Language
Processing can be
used to analyse any
text to extract topics,
sentiment, meaning
and ultimately to gain
knowledge.

It is used to read the

sentiment in financial
markets, to analyse
product reviews,
monitor social
http://www.moshebergman.com/study-notes/text-retrieval/week1.html media,...
Understanding inputs: Image
recognition
A technology that
identifies and
understands what can
be seen in images
and video. It assigns
labels to objects and
situations.

Best known
applications of Image
Analysis are facial
recognition, quality
controls and self-
driving technology.
Managing knowledge: Ontologies and
Linked Data
An ontology is a
formal naming and
definition of the
types, properties,
and
interrelationships of
the entities that
really or
fundamentally exist
for a particular
domain of
discourse.
Managing knowledge:
Ontologies and Linked Data
Ontologies work very well but are domain-
specific.
Professor Teaching Topic

Nicola teaches many different things, including user

experience to

many different audiences, including students

at
Univesity

Roma Tre University.

ARTIFICIAL INTELLIGENCE EXAMPLES
• Manufacturing robots
• Smart assistants
• Proactive healthcare management
• Disease mapping
• Automated financial investing
• Virtual travel booking agent
• Social media monitoring
• Inter-team chat tool
• Conversational marketing bot
• Natural Language Processing (NLP) tools
Artificial intelligence in business management
• spam filters
• smart email categorisation
• voice to text features
• smart personal assistants, such as Siri, Cortana and Google Now
• automated responders and online customer support
• process automation
• sales and business forecasting
• security surveillance
• smart devices that adjust according to behaviour
• automated insights, especially for data-driven industries (eg financial services or e-
commerce)
Artificial intelligence in e-commerce
• smart searches and relevance features
• personalisation as a service
• product recommendations and purchase predictions
• fraud detection and prevention for online transactions
• dynamic price optimisation
Artificial intelligence in marketing
• recommendations and content curation
• personalization of news feeds
• pattern and image recognition
• language recognition - to digest unstructured data from customers and sales prospects
• ad targeting and optimized, real-time bidding
• customer segmentation
• social semantics and sentiment analysis
• automated web design
• predictive customer service
Artificial intelligence impact on business
• save time and money by automating and optimizing routine processes and tasks
• increase productivity and operational efficiencies
• make faster business decisions based on outputs from cognitive technologies
• avoid mistakes and 'human error', provided that AI systems are set up properly
• use insight to predict customer preferences and offer them better, personalized experience
• mine vast amount of data to generate quality leads and grow your customer base
• increase revenue by identifying and maximizing sales opportunities
• grow expertise by enabling analysis and offering intelligent advice and support