Company

LOGO

MYDIN
Strategy Management

Hasniza Hafidzin 806544

Musalme Muda 806570
The Early Life of MYDIN Saga –in Penang

The Old shop back in 1918

in Pulau Pinang

The 1st shop was burnt down during

Japanese Occupation ~ that was a
turning point for MYDIN family
The Early Life of MYDIN Saga –in Kota Bharu

Life was tough in Kota Bharu when

Tuan Mydin decided to start all over in new
place & new environment after World War 2

Old Kota Bharu town in 1940s

 The MYDIN’s Way

MYDIN’s Strategy

1st MYDIN Hypermarket in

Subang Jaya
Tuan Mydin officiate a shop in
Kota Bharu, Kelantan
MYDIN’s Vision

MYDIN’s Vision
“MYDIN is the World Leading
Distributor of Competitive Halal
Goods & Services”
MYDIN’s Mission

The Mission

“We Aim to be the Leading Local Wholesale &

Retail company by providing the Best Value for
Money for the Best Assortment of Goods, by
providing Service to Our Customers & by Striving
for Excellence. We also aim to inspire more
Malaysians to open outlets with our own Proven
Success Formula”
MYDIN’s Tagline

The Tagline
“Why Pay More,
Buy at Wholesale Price”
 Mydin Retailing and Wholesaling
Development & Strategies
 MYDIN had developed its own strategies in the retailing
and wholesaling business. The unique strategy
developed known as STRATEGIC FOCUS, focuses on
large scale, high volume, highly visible and modern
enterprise.

 The rationale for the STRATEGIC FOCUS is as follows:-

 These formats are the future of distributive trade – customers
are keen to shop under one roof.
 Consumers lifestyle especially for medium and poor customers
who are looking for convenience, comfort and value for money.
 Fill the current gap of supplies in the Bumiputera business
networks.
 Assisting Bumiputera Entrepreneurs to market their products.
Analysis of Mydin Financial Ratios
• Based on the financial performance from 2004 to 2008 MYDIN had
been able to show a tremendous positive trend of revenue and
profit.

• In 2008, Mydin’s sales had increased by 59% to RM1.06 billion as

compared to RM669.5 million in 2004. Gross Profit increased in
2008 to RM 203.3 million compared to an operating costs of
RM173.5 million in the same year.

• The stockholding ratio of the company ranged from 1.5. to 2.18 per
month. This showed that the inventory turnover of the company
ranged from 5.5 to 8 times a year. It is also supported by a low
percentage of slow moving stock as compared to fast moving stock.

• The Return on Investment (Earning Before Income

Tax/shareholders funds) as at 31 Mac 2009 for MYDIN HOLDING
was 22.63% .
 When MYDIN opens the 1st Hypermarket
This was what MYDIN did…………..

their next door is……

MYDIN Hypermarket Subang Jaya,

Selangor

Giant Hypermarket Subang Jaya, Selangor

When MYDIN opens the 1st Hypermarket

MYDIN advertised their Opening

Flyer for their New Hypermarket
in Subang Jaya
 When MYDIN opens the 1st Hypermarket
Opening Offers, Activities & Events were one of the Main
Attraction to pull Customers over from the Next Door Neighbour
When MYDIN opens the 1st Hypermarket

With a little bit of Humour at

the back of Flyer
When MYDIN opens the 1st Hypermarket
 The Challenge: Efficient, Accurate
Application Access
MYDIN manages over 100,000 unique items in its product range and the
company processes more than RM90 million worth of purchase orders on a
monthly basis.
The challenge for MYDIN was to gain access into its huge volume of
transactions effectively, to be able to not only track the volume of goods flowing
in and out of the company, but also gain a detailed understanding of exactly
what products were involved in these transactions.
Although MYDIN had implemented an off-the-shelf ERP package from
Technology One Australia to capture the transactional data, its database and
applications resided only at its IT centre in Subang, Kuala Lumpur.
This system prevented MYDIN’s employees, who are spread throughout its 15
branches across Malaysia from gaining access to critical information.
For MYDIN’s managers and senior executives who travel frequently, another
challenge is providing secured access to corporate applications from more
remote locations anywhere in the world.
 Future Plans

The company is in the process of actively opening new

hypermarkets and superstores (bazaar) throughout
Malaysia.

This would be achieved by forging a close win-win-win

relationship with their suppliers (trade and non-trade)
and working closely with the respective local authorities /

state governments in respect of the affirmed Distributive

Trade practices.
Thank You