EMERGING TREND OF FUNCTIONAL

FOOD WORLDWIDE.
(MAINLY ON EASTERN PART OF THE WORLD)

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 Introduction
What are functional foods?
The definition differs from country to country:

In Canada
The proposed Health Canada definition of a functional food is as follows:
"similar in appearance to, or may be, a conventional food, and consumed as part of a usual diet,
and is demonstrated to have physiological benefits and/or reduce the risk of chronic disease
beyond basic nutritional functions".

Brazil
Despite the absence of a legal definition, the norms in relation to functional foods were based on
the idea of a food (not being a drug) that is part of a normal diet and that can produce benefits
beyond basic nutrition

Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

The term "functional foods" is defined as: "foods that possess physiological or
Health benefits beyond basic nutritional functions".

TRADITIONAL FUNCTIONAL NEUTRACEUTICAL

FOODS FOODS


 ORGANISATIONS DEFINITIONS OF FUNCTIONAL FOODS
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Other terms used for ¶functional food· are nutraceuticals, better-for-you foods,
pharmafoods and designer foods. However, consumers prefer the term ¶functional
foods· (Love et al.,2000)

Factors contributing to interest in functional foods:

 wrowing health-consciousness,
 Changes in lifestyle,
 Increase in income,
 Sophisticated tastes,
 Alluring idea of living longer and leading a high quality of life,
 Liberalisation of trade &
 Overwhelming scientific evidence
3
 EXAMPLES OF FUNCTIONAL FOODS

Dairy   
 


Meats, Beans & Nuts
 
  
Vegetables   
Fruit        
Grains 
  

Sweet& fats
   

Other beverages  

  

HEALTH BENEFITS OF SELECTED FUNCTIONAL FOOD

Functional components and their source Health benefit

  
 


 
 



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FUNCTIONAL FOODS & NEUTRACEUTICAL PRODUCT
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 FAMILY OF FUNCTIONAL FOOD

The science of nutraceuticals or functional foods is far from being

established systematically as an independent discipline. It will
probably be developed through absorbance and interdisciplinary
penetration of elements from food nutrition, immunology,
biochemistry and molecular biology

Thus, the reasons for human nutrition are:

1. The primary purpose is to take foods for promoting growth and
maintaining a healthy life: that is, food nutrition
2. A secondary reason for eating is for pleasure: that is, food flavor
3. A tertiary purpose is to modulate the biodefence system which
may lead to cure or prevention of diseases:
that is, functional foods or nutraceuticals.

Nutraceutical science

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Medical Biology
Biochemistry science


 PATHWAY OF FUNTIONAL FOOD TO CONSUMERS

Agricultural & Biotech Researchers

 





 


Food & Beverage Companies Ingredient suppliers

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manufacturing & packaging
  

synthesis & formulation

Retailers
Distribution to consumer

 

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HOW FUNTIONAL FOOD GET TO HUMAN DIGESTIVE
SYSTEM

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PRODUCTION

PREPARATION








FORMUATION
 

  
 




 
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COLONIZATION
   



 

A
 EVOLUTION OF MAN EATING HABITS

According to Peter Jones research entitled, µa






  , it is crucial
that mankind apply their knowledge in food science in order to ensure a healthier
worldwide population .

He described the ways in which the human diet has deteriorated over the past 1,000
years. Man is continuously exposed to a changing environment .

Lifestyle ,stress, society and eating habits are the factors that can affect the health of
homosapiens

He also outlined the work scientists are doing to reverse this trend, including the
development of nutrient-enriched foods, and nutraceuticals that contain concentrated
forms of important dietary compounds.

The scientist also declared the field is expected to change over the next quarter-century
as public interest in healthier foods continues to grow.
9
 For every stage of
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our life, our
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TEEN Therefore food
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SENIOR

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  unrefined oil to unsaturated oil

  Butter to margarine
  Increase consumption of fruits & vegetables
  Full creamed milk to semi skimmed /skimmed milk

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 Leading Functional Food
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  SOME OF THE HEALTHY ORAL LIQUORS MARKETED IN CHINA:

Product types Claimed health benefits

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 TAIWAN
In Taiwan the total market value of functional food reached 57 million in 2006 .those in the form of
capsules/tablets were around 25 billion NT dollars.

The most popular functional foods sold in Taiwan are;

1) chicken essence 2) herb 3) medicinal mushrooms Î)multiple vitamins 5)calcium tablets

FUNCTIONAL FUNTIONS
PRODUCT IN TAIWAN

1. Marine Ice Cream



 

 

  

 



 

  




 










  
 


 



 






 



 

2. Seaweed functional substance used in health food

 
  

(polysaccharide and polyphonic substance),
 


 

  





 




 


 



  

3. oyster

  


 

 
 

 


  





 
anti-oxidize, anti-melanin producing and cell proliferation
abilities

 

 
 






 



  



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 Raw material used for functional food in Taiwan

Anoectochilus

Hibiscus sabdariffa

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Marine resources can be regarded as the treasure-house of medical articles and health
products. By using of the natural pigments from algae, shellfish or microorganism (such
as: chlorophyll, carotenoid, astaxanthine and ink sac melanin) to develop the anti-
oxidant and regulating immunity material.
Starfish, sea slaters and sea horse contain multiple function compositions that can be
developed as health food products base on the anti-inflammation or the antioxidant
ability .Furthermore a combination of the hurdle technology and traditional preserving
method is used to process the prepared mackerels and squids products

 THE HEALTH ISSUES WITH WHICH TAIWANESE CONSUMERS




 


1). Prevention of heart disease 2)heart
disease 3) control weight Î)protection
of liver function 5) promoting bone &
joint health

  
 
 





lowering blood lipids (36 %).Fish oil &
Monascus (red koji





 

 

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like bifidobacteria
,oligosaccharides & dietary fiber

  Protecting liver function &

modulating immune 



 

 
  
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Diagram showing the trend in disease in Taiwan 

 INDIA



 

 
  



  
 







 





 





 






   


   



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Probiotic yoghurt -
Yoghurt with specific bacteria in it

Cooking oil as functional food

Fibre fortified bread


 PERSPECTIVE & FUTURE TRENDS OF FUNCTIONAL FOODS

The concept of functional foods is often considered to have emerged in Japan in the late
1980s. However, functional foods actually have a quite long history.
In China, Japan and other Asian countries, many types of foods have traditionally been
associated with specific health benefits.

The most popular foods are :

energy/sports drinks,
probiotic dairy products,
heart health spreads and ready-to-eat cereals.

Major functionality claims are for gut health (especially in Japan and Europe), heart 
health (especially in the USA and Europe) , promoting natural defences, and boosting
energy levels.
 The products that have been
introduced on the market in
recent years seem to indicate
that although there is a place for
products specifically aimed at
disease reduction, there also is
a trend towards products
providing µdaily health benefits¶.

Growth of three distinct sectors.

A 
sector will be
focused around general
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you· products that will
  
 
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claims,
 
  

 
  
 

based on scientific


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ingredients being

 
  




 
used such as probiotics

 

 
  
 and antioxidants, but
  




 
with less
 


 
 
extensive research on
  

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orange juice 

  


 


 
 



  

 
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They found that such orange juice reduced both
low density lipids (LDL) and C-reactive protein, a
molecule increasingly associated with
inflammation and heart disease.
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Normally research regarding diet and nutrition in east Asia

(china, southeast Asian countries and Japan) are based on
the nutritional status of the Taiwanese population and
strategically develop functional foods that are more
acceptable in the east Asian markets.

 These new food brands are created in order to target east

Asian consumers that may differ from products in the
Western markets.
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 A NEW PERSPECTIVE ON FUNCTIONAL FOODS

Food and Drinks




Technology 


 



   
  
 


  
   


 

 
   











Biological Effects
  



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(Does it work)
Scientific assessment Science base of Regulation
  
 
  
   
  
 

 





  








 
 

Target Audiences

   
  
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CONSUMER

 CONCLUSION

The area of functional foods is beginning to come of age. Its

adolescence will be driven by exciting new scientific
developments. However, the area of functional foods will only
grow successfully if we are able to integrate credible science
with thorough consumer understanding , uncompromised taste,
and convenience, and effective communication.

A key challenge to ensure the bright future of functional foods is

to provide solid guarantees to consumers that they can trust the
safety of functional foods and their promises abut better health,
performance, development or growth.






 REFERENCES

   


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Peculiarities of global functional food market

 
      
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Functional foods and ingredients booming in india


  
  
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