Communication:

Demystifying the
Target Audience
Tutored by : Prof. Sunil D’ Anto
 One of the new memo sheets ended up on
J. Edgar Hoover’s desk.
He disliked it immediately and wrote on the
narrow margin, ‘Watch the borders.’

For the next six weeks, it was

extremely difficult to enter the United States by
road from either Mexico
or Canada !
 Session Agenda
• Plan ?

• Audience : Finding the Me!

 “Communication” origin
The root of the word “communication” in Latin is
communicare, which means to share, or to make
common
(Weekley, 1967)

Communication is defined as the process of

understanding and sharing meaning
(Pearson & Nelson, 2000)

4
 Plan needed ?
• to fail to plan is to plan to fail !

• Plan, for…..
 Receiver / Audience
 Key message
 Channel (medium), language, tone
 timing
 (anticipated) Noise
 planned action on the response received
 Source

 Find the audience

“Communication is in the mind of the recipient:

you’re just making noise
if the other person doesn’t hear you.”
Finding the “Me” in “them”!

In order to communicate with others,

you need to know yourself, first !

 Your knowledge:
What is your favorite subject?
• Communication
• Maths
• Science : Physics, Political Science
• Marketing, HR, Analytics
• English language
• Tech., C & IT, Tech Writing, Auto, Robotics
• Investments
• Health & Wellness, Vedic Philos.
• History
• F & B , FO
• Fashion design, Performing Arts
 Your skills:
What can you do?

• Expert editorial skills

• Analytical skills
• Negotiation skills
• Problem making skills / troubleshooting skills
• Risk assessment skills
 Your experience:
What has been your experience in
communication to date?

• Be specific
• ….
 Your interests:
What do you enjoy doing?

• Observing..
 Your relationships:
Who is important to you?

• You !
• ….
 Business Communication..
“Call me hopelessly naïve, but I believe there is no
excuse for any variety of ‘business writing’ that should be crafted
any less carefully or aim any less high than a great novel or great
inaugural address. After all, we do aim—day in and day out—to
change the world via our human collectivities called enterprises.

Right?”
- Tom Peters (referring to novelist
James Baldwin that “you write in order to change the world.”