MARKETING IDEA FOR

THE SNACK PRODUCT

GROUP 4, COHORT 6 (YANGON CAMPUS)
4PS (PRODUCT & PRICE)

Product
Taste => Hot and Spicy
Flavor => Chicken

Price => Around 2500 MMK for each item

4PS (PLACE & PROMOTION)

Place=> All Stores (especially Cinema Store, Park Store, School

Shops and online)

Promotion=> Billboard, Vinyl, TV channels for children, Supporting

programs for the education of the children
CUSTOMER SEGMENTATION & TARGETING

Geographic => Myanmar (especially Yangon, Mandalay, Naypyitaw, Taung Gyi.)

Demographic=> Teenagers, Young People ( especially in the relationships), Students, Kids

Psychographic=> People who don’t care much about their health

Behavioral => Benefit sought => Young people who are looking for free stationary ( We will support stationary with
our logo based on their purchasing rate.)Occasion=>School and Universities’ events such as sport matches
BRAND NAME
• It is written in Thai language. It is better to name the product in
Myanmar Language. The preferred name is BoET. It is the famous
cartoon characters for all time, Bo Bo and ET. (Need to negotiate
with the creator of the characters) ( Bo Bo always faces with the
problems and ET finds the innovative way to solve them.) The
theme of the brand name is also in tune with our message , we
support for the growth (innovation, education etc.) of the children.

• ဘို အီးတီ
 PACKAGING

• Heat resistant plastic packaging

• The color of the package is red. It gives clear information about the taste of the
product and it is fine.
 SUGGESTION (GENERAL)

• We like to convert all of the words into Myanmar language to match with the target
customer.
• We also would like to reduce the words as much as possible not to disturb the
customers.
• Instead of the picture of the chicken curry, it is better to design with the hen.
 SUGGESTION (USP)

• It is hard to create Unit Selling Point because of the nature of the product and market.
The taste and flavor of the product is not unique and not protected with patient. The
market is more or less likely to be the perfect market. Thus, we will create a place in
the mind of the customers not based on the price and quality but on the favoritism. We
will support stationary with our logo and other programs that promote the education of
the students. In the long run, the students will become the parents and the senior
family members. Generation by generation, they will pass the info of our concern for
their education. We hope we will be chosen among other competitors when we are on
the same shelf.
THANK YOU FOR YOUR TIME

• Credit to the owners of the photos