PRESENTATION GROUP 1

ASOS CASE STUDY

 INTRODUCTION OF THE COMPANY

 Established in June 2000

 The company has grown by 80 per cent EVERY
YEAR for the last nine years
 The firm targets fashion conscious 16-34 year
olds.
 20,000 Orders every day and 8 million visitors each
month
 £350 million worth sales in 2009
WAYS OF BENEFICIAL
GROWTH
 Increasing overall volume
of business
 Selling more products
 Taking over
 Increasing customer base,
brands and products
DISADVANTAGES OF VERY
RAPID GROWTH
 A Firm can run into difficulties

 Expenses and cash-flow difficulties

 Logistical difficulties

 Difficult to meet demand

 Damaged reputation
HORIZONTAL AND VERTICAL INTEGRATION

INTEGRATIONS

Vertical Horizontal
integration Integration

Backward
Forward Vertical
Vertical
Integration
Integration
KEY SUCCESS FACTORS IN
ORGANIC GROWTH
 ASOS managed to satisfy
demand

 ASOS recognized potential of

online retail business

 ASOS targeted specific segment

 ASOS offers extensive and diverse
range of products

 ASOS enters into collaborations with

designer labels

 ASOS offers pleasurable shopping

experience

 ASOS offers something of real value

to consumers
 ASOS invest heavily in website and
technology

 ASOS invest heavily in ensuring customer

satisfaction

 ASOS uses communication channels

 ASOS gives high standard of service

 ASOS invested systematically in human

and technology
CONCLUSION
 Companies should have foresight of business

 Segmentation of the market is key factor of

sales

 Organic growth must be considered rather

than very fast growth

 Communication channels are crucial

 Customer satisfaction should be ensured

THE END
 MOUNIR KEFAL
 NUZHAT PARVEEN
 JWALITA SHRESTHA
 MUSTAFA SARITURK
 MEHMET AKYILDIZ
 DEEPAK TAMANG
 JOYSON FERNANDEZ
 ROHIT KUMAR KHANDELWAL

THANK YOU