1

<Insert Picture Here>

Business Intelligence Applications

Important Information
THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY AND IS NOT AN OFFER TO BUY OR THE
SOLICITATION OF AN OFFER TO SELL ANY SECURITIES. THE SOLICITATION AND THE OFFER TO BUY SHARES
OF HYPERION’S COMMON STOCK WILL ONLY BE MADE PURSUANT TO AN OFFER TO PURCHASE AND
RELATED MATERIALS THAT ORACLE INTENDS TO FILE WITH THE SECURITIES AND EXCHANGE COMMISSION.
ONCE FILED, HYPERION STOCKHOLDERS SHOULD READ THESE MATERIALS CAREFULLY PRIOR TO MAKING
ANY DECISIONS WITH RESPECT TO THE OFFER BECAUSE THEY CONTAIN IMPORTANT INFORMATION,
INCLUDING THE TERMS AND CONDITIONS OF THE OFFER. ONCE FILED, HYPERION STOCKHOLDERS WILL BE
ABLE TO OBTAIN THE OFFER TO PURCHASE AND RELATED MATERIALS WITH RESPECT TO THE OFFER
FREE OF CHARGE AT THE SEC'S WEBSITE AT WWW.SEC.GOV, FROM THE INFORMATION AGENT NAMED IN
THE TENDER OFFER MATERIALS OR FROM ORACLE.

Cautionary Statement Regarding Forward-Looking Statements

This document contains certain forward-looking statements about Oracle and Hyperion. When used in this document,
the words “anticipates”, “may”, “can”, “believes”, “expects”, “projects”, “intends”, “likely”, similar expressions and any
other statements that are not historical facts, in each case as they relate to Oracle and Hyperion, the management of
either such company or the transaction are intended to identify those assertions as forward-looking statements. In
making any such statements, the person making them believes that its expectations are based on reasonable
assumptions. However, any such statement may be influenced by factors that could cause actual outcomes and results
to be materially different from those projected or anticipated. These forward-looking statements are subject to numerous
risks and uncertainties. There are various important factors that could cause actual results to differ materially from those
in any such forward-looking statements, many of which are beyond the control of Oracle and Hyperion, including: the
impact of general economic conditions in regions in which either such company currently does business, industry
conditions, including competition, fluctuations in exchange rates and currency values, capital expenditure requirements,
legislative or regulatory requirements, changes in the tax laws, interest rates and access to capital markets. The actual
results or performance by Oracle or Hyperion could differ materially from those expressed in, or implied by, these
forward-looking statements. Accordingly, no assurances can be given that any of the events anticipated by the forward-
looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations
or financial condition of Oracle or Hyperion.

3
 The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.

4
 BI and Performance Management
Consistently the Top IT and Business Priorities Worldwide

“… the most important technology

Finance’s Top Area of Importance
in 2007 is Business Intelligence”

Sources: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007; IBM Business Consulting Services, “The Global CFO Study 2005”

5
 Business Intelligence Drives Increased
Effectiveness in every Business Function

Sales Analytics Financial Analytics

Real-time view of
Improve pipeline
financial condition
visibility and
and drivers of cost
forecast accuracy
and profitability

Service & Contact Center Analytics Supply Chain Analytics

Convert service Optimize supplier
calls into sales sourcing, supplier
through enhanced performance, and
cross-selling inventory levels

Marketing Analytics HR / Workforce Analytics

Real-time visibility Understand what
into campaign drives employee
execution, results, productivity and
and ROI org. performance

6
 <Insert Picture Here>

Our Mission

Making our software a source of

continual competitive advantage for
our customers
Better Information
Better Results

7
 Our Approach to BI Applications

Pre-Build Applications to reduce complexity and TCO

1 for our customers

2 Extend Applications with Best in Class Technology

3 Integrate BI Applications with ERP and CRM

8
Pre-Built BI Applications from Oracle
Reduce Complexity

DASHBOARDS
• “Visible”

“PLUMBING”
• “Under the Surface”
• Mappings to multiple applications
and data transformation all take
expertise and time

DELIVER BETTER INSIGHT TO CUSTOMERS’ MULTI-APPLICATION

ENVIRONMENTS

9
 Oracle’s Product Strategy

• Integrated Business Intelligence Database

• Business Intelligence & Data Mining Functions Integrated in
Database
• Integrated Business Intelligence Tools
• Best-of-Breed, Next Generation Business Intelligence
Technology Platform
• Integrated Analytic Applications
• Enterprise Wide, Industry Specific Analytic and Corporate
Performance Management Applications

Exploits Any Information Technology Environment

10
 Product Strategy Drivers
From: To:

Analysts Pervasive use

Historical data Real-time, predictive data

Fragmented view Unified, enterprise view

Insight-driven business process

Reporting results
optimization

Unified infrastructure and

Analytic tools
prebuilt analytic solutions

Planning silos with Enterprise Performance

limited BI Management System

11
 Analytic Applications Families
All on Common Oracle BI EE Technology

Ne Ne New
w w Version
Fusion Intelligence Fusion Intelligence Oracle BI
for EBS for PeopleSoft Applications
Enterprise
Enhancement/Extension Extension of EPM, Single source, Multi-source
of DBI Replacement for For EBS, PSFT, SEBL,
BO,Cognos,MSTR SAP, Other

Proactive
Interactive Reporting & Ad-hoc Disconnected MS Office Web
Detection
Dashboards Publishing Analysis Analytics Plug-in Services
and Alerts

Oracle BI Suite EE

Other Operational
& Analytic Sources

12
 Oracle BI Suite Enterprise Edition
Unified Business Intelligence Infrastructure

Interactive Reporting & Ad-hoc Proactive Disconnected MS Office Web

Dashboards Publishing Analysis Detection Analytics Plug-in Services
and Alerts

Enterprise Business Model and Abstraction Layer

Oracle Intelligent Caching Services

BI Server Multidimensional Calculation and Integration Engine

Intelligent Request Generation and Optimized Data Access Services

OLTP & ODS Data Warehouse SAP, Oracle Files Business

Systems Data Mart PeopleSoft, Siebel, Excel Process
Custom Apps XML

13
 Oracle BI Applications
Single- and multi-source Analytic Apps Built on BI Suite EE

Service & Order

Marketin Supply Human
Sales Contact Management Financials
g Chain Resources
Center & Fulfillment

Oracle BI Applications
Proactive
Interactive Reporting & Ad-hoc Disconnected MS Office Web
Detection
Dashboards Publishing Analysis Analytics Plug-in Services
and Alerts

Oracle BI Suite EE

IVR, ACD, CTI

Hyperion
BAW Schema MS Excel
Packaged Universal Other Data Sources
ETL Maps Adapters

14
 Oracle BI Applications
Multi-Source Analytics with Single Architecture
Comms Complex Consumer Financial High Insurance Life Public Travel
Auto Energy
& Media Mfg Sector Services Tech & Health Sciences Sector & Trans

Service & Order

Supply Human
Sales Contact Marketing Management Financials
& Fulfillment
Chain Resources
Center
Pipeline Churn Campaign Order Supplier A/R & A/P Employee
Analysis Propensity Scorecard Linearity Performance Analysis Productivity
Orders
Triangulated Customer Response vs. Available Spend GL / Balance Compensation
Forecasting Satisfaction Rates Inventory Analysis Sheet Analysis Analysis
Customer
Sales Team Resolution Product Cycle Time Procurement & Product HR Compliance
Effectiveness Rates Propensity Analysis Cycle Times Profitability Reporting

Up-sell / Service Rep Loyalty and Backlog Inventory P&L Analysis Workforce
Cross-sell Effectiveness Attrition Analysis Availability Profile

Cycle Time Service Cost Market Basket Fulfillment Employee Expense Turnover
Analysis Analysis Analysis Status Expenses Management Trends

Lead Service Campaign ROI Customer BOM Analysis Cash Flow Return on
Conversion Trends Receivables Analysis Human Capital

Other Operational
Prebuilt adapters: & Analytic Sources

Oracle BI Suite Enterprise Edition

15
 Oracle BI Applications
Multi-Source Analytics with Single Architecture
Comms Complex Consumer Financial High Insurance Life Public Travel
Auto Energy
& Media Mfg Sector Services Tech & Health Sciences Sector & Trans

Service & Order

Supply Human
Sales Contact Marketing Management Financials
& Fulfillment
Chain Resources
Center
Pipeline Churn Campaign Order Supplier A/R & A/P Employee
Analysis Propensity Scorecard Linearity Performance Analysis Productivity
Orders
Triangulated Customer Response vs. Available Spend GL / Balance Compensation
Forecasting Satisfaction Rates Inventory Analysis Sheet Analysis Analysis
Customer
Sales Team Resolution Product Cycle Time Procurement & Product HR Compliance
Effectiveness Rates Propensity Analysis Cycle Times Profitability Reporting

Up-sell / Service Rep Loyalty and Backlog Inventory P&L Analysis Workforce
Cross-sell Effectiveness Attrition Analysis Availability Profile

Cycle Time Service Cost Market Basket Fulfillment Employee Expense Turnover
Analysis Analysis Analysis Status Expenses Management Trends

Lead Service Campaign ROI Customer BOM Analysis Cash Flow Return on
Conversion Trends Receivables Analysis Human Capital

Other Operational
Prebuilt adapters: & Analytic Sources

Oracle BI Suite Enterprise Edition

16
 Oracle Financial Analytics Product Components
1 Pre-built warehouse with 16
star-schemas designed for
analysis and reporting on
Financial Analytics
2 Pre-built ETL to extract data
from over 3,000 operational
tables and load it into the DW,
sourced from SAP, PSFT, Oracle
EBS and other sources.
3 Pre-mapped metadata,
including embedded best
practice calculations and
metrics for Financial,
Executives and other Business
 Users.
Presentation
Layer
 Logical
Business Model
 Physical
Sources
4 A “best practice” library of
over 360 pre-built metrics, 30
Intelligent Dashboards, 200+
Reports and several alerts for
CFO, Finance Controller,
Financial Analyst, AR/AP
Managers and Executives
17
 Oracle BI Applications Architecture
 Role Based Dashboards
 Analytic Workflow
Oracle BI
Dashboards by Role Presentation  Guided Navigation
Services
Reports, Analysis / Analytic
 Security / Visibility
Workflows  Alerts & Proactive Delivery

Metrics / KPIs  Logical to Physical Abstraction Layer

Oracle BI  Calculations and Metrics Definition
Logical Model / Subject Areas
Server  Visibility & Personalization
Physical Map  Dynamic SQL Generation

at a dat e M
Data Warehouse /
 Abstracted Data Model
noi t art si ni md A

Data Model
Direct
 Conformed Dimensions
Access to Load Process
 Heterogeneous Database support
Source
Data Staging Area ETL  Database specific indexing
CAD

Extraction Process
 Highly Parallel
 Multistage and Customizable
 Deployment Modularity

Oracle SAP R/3 Siebel PSFT EDW

Other
FederatedDataSources 18
 Oracle BI Apps: Selected Key Entities
Unified multi-source data model
Sales Call Center Conformed Dimensions
 Opportunities  ACD Events
 Quotes  Rep Activities  Customer
 Pipeline  Contact-Rep Snapshot  Products
 Targets and Benchmark  Suppliers
Order Management
 IVR Navigation History
 Sales Order Lines  Cost Centers
 Sales Schedule Lines
 Bookings Service
 Profit Centers
 Pick Lines  Service Requests  Internal Organizations
 Billings  Activities  Customer Locations
 Backlogs  Agreements  Customer Contacts
Marketing Workforce
 GL Accounts
 Campaigns  Compensation  Employee
 Responses  Employee Profile  Sales Reps
 Marketing Costs  Employee Events  Service Reps
Supply Chain  Partners
Pharma
 Purchase Order Lines  Prescriptions  Campaign
 Purchase Requisition Lines
 Purchase Order Receipts
 Syndicated Market Data  Offers
 Inventory Balance
 Inventory Transactions Financials
 Financial Assets Modular DW Data Model includes:
 Insurance Claims
Finance ~350 Fact Tables
 Receivables ~550 Dimension Tables
 Payables Public Sector
 General Ledger  Benefits ~5,200 prebuilt Metrics
 COGS  Cases
 Incidents (2,500+ are derived metrics)
 Leads ~15,000 Data Elements
19
 Example: Analytic Workflows
Business
Objectives / Maximize Cash Flow
Issues

Is DSO on target? Is DPO on target?

Is Overdue Balances Are Payment Terms

trending up? in compliance?
• Business Function:
How long is the
Receivables
Gain What is the aging of
underlying Overdue
Due Balances? • Role:
Insights Balance pending?
Director, Credits & Collections
• Objectives:
Who are the Customers Drill to
and Collectors? Due Balances by Region • 1) Maximize Cash Flow
• 2) Control Risk of
Drill to Receivables Portfolio
Overdue Invoice Detail

Target collection efforts to

Take Action reduce overdue balances
20
 Example: Analytic Workflows
Business
Objectives / Maximize Cash Flow
Issues

Is DSO on target?

Is Overdue Balances

Drill t
trending up?

How long is the

o
Gain underlying Overdue

Detai
Insights Balance pending?

Who are the Customers?

l
Drill to
Overdue Invoice Detail

Target collection efforts to

Take Action reduce overdue balances

21
D E M O N S T R A T I O N

Oracle BI
Applications

22
 PCS Computing: Analytics in Action
1 Identify 2 Problem 10 Execute
Problem with Multichann
Sales w/ Invoice & el Sales
Revenue Backlog Campaign
3 4 6
Locate Source Identify
Supply
Substitute Additional Overstock
Chain
Product Parts ed Laptops

5
Verify
Supplier
Finance
Payable
Status

7
Create
Marketing Campaign
for
Overstock
8 Monitor
11
Ensure Contact
Contact
Campaign Center
Center
Readiness Performan
ce
9
Address
Agent
Workforce Retention
issue 23
 Seamless Analytics Across Multiple Data Sources

Sales

Supply
Chain

Finance

Marketing

Contact
Center

Workforce
24
 Speeds Time To Value and Lowers TCO
Build from Scratch
with Traditional BI Tools Oracle BI Applications

Training / Roll-out
Oracle BI
Applications
Define Metrics
& Dashboards solutions approach:
• Faster time to value
• Lower TCO
• Assured business
DW Design value

Training / Rollout Easy to use, easy to adapt

Define Metrics Role-based dashboards and
Back-end & Dashboards thousands of pre-defined metrics
ETL and DW Design Prebuilt DW design, adapts to your
Mapping EDW
Back-end
ETL and Prebuilt Business Adapters for
Mapping Oracle, PeopleSoft, Siebel, SAP,
others
Months or Years Weeks or Months

Source: PatriciaSeyboldResearch, Gartner, Merrill Lynch, OracleAnalysis

25
What Customers Are Achieving
With Oracle BI Applications
Deployed to 800 users in under 90 days
Analytics for sales-oriented contact center
Live in 120 days
Sales Analytics

Deployed to 3,000+ users in 3 months

Sales Analytics

4 months from decision to live for 1,200 users

Pharma Analytics
Live in 100 days, 6,500 users
Sales and Marketing Analytics

“I can vouch that it can be deployed as

rapidly as they claim...It is a product that
really delivers.”

26
New BI Applications 7.9 Release

27
 7.9 Release Themes

• Unified multi-source data model

• Enhanced user experience
• Data Warehouse Administration Console
• Expanded deployment options
• Support Oracle EBS v11 v11i9 and v11i10
• Support DB2 V8 on z/OS as both source
and target database
• Support Teradata V2R6 as target
database
• Full localization
• Translation to 15 languages

28
 Tight Integration with Applications
Shared security with Oracle EBS and Siebel CRM

• EBS Security Integration

• FND_User security
• Shared responsibilities between Oracle EBS and Oracle BI
Apps
• Oracle SSO
• Siebel CRM Security Integration
• Siebel native security
• Shared responsibilities between Siebel CRM and Oracle BI
Apps
• Hot-Pluggable Security
• Pre-built security roles in BI Applications
• Users/roles synchronized with selected security environment

29
 Tight Integration with Applications
Action Links navigate from analytical to operational

• Action Links
• Direct navigation from analytical report to transactional detail
while maintaining context
• Take action immediately without navigating to a different
screen
• Oracle EBS Integration
• Siebel CRM Integration

30
 Analytic Workflows
Directed analysis helps inexpert users
Guided Navigation
• Enables users to quickly navigate a standard path of analytical discovery
specific to their function and role
• Enhances usability and lowers learning curve for new users

Conditional Navigation
• Appears only when conditions are met and alerts users to potential out of
ordinary conditions that require attention
• Guides users to next logical step of analytical discovery

31
 Data Warehouse Administration Console (DAC)
Strong Competitive Differentiator

• For warehouse developers and ETL

Administrator
• “ETL orchestration tool”
• Application Configuration
• Execution & Recovery
• Monitoring
• Allows:
• Pin-point deployment
• Load balancing
• Reduced load windows
• Fine-grained failure recovery

32
Portfolio of Analytic Applications

33
 Analytic Applications Families
All on Common Oracle BI EE Technology

Ne Ne New
w w Version
Fusion Intelligence Fusion Intelligence Oracle BI
for EBS for PeopleSoft Applications
Enterprise
Enhancement/Extension Extension of EPM, Single source, Multi-source
of DBI Replacement for For EBS, PSFT, SEBL,
BO,Cognos,MSTR SAP, Other

Proactive
Interactive Reporting & Ad-hoc Disconnected MS Office Web
Detection
Dashboards Publishing Analysis Analytics Plug-in Services
and Alerts

Oracle BI Suite EE

Other Operational
& Analytic Sources

34
 Daily Business Intelligence

Fully Integrated Business Intelligence for the E-Business Suite

• Suite of pre-built, role-based BI Applications

• Easy-to-use, interactive, and extensible dashboards
• Seamless integration with E-Business Suite
• Single source of truth (no upload to data warehouse)
• Seamless drilldown to transaction tables
• Easy to deploy
• No separate ETL tool to learn and maintain
• Very low TCO

35
 Oracle Daily Business Intelligence (DBI)
Easy-To-Use Dashboards Within E-Business Suite

• Role Based Dashboards

• Leverages EBS
Infrastructure and
Materialized Views
• No Data Movement
Required
• Drill Directly to
Transactions from
Summaries
• Implements in Days
• Fastest Path to
Information from EBS
• Part of EBS “Rapid
Install”
• No Training Required

36
Drill Through: Summary to Actual Transactions

Summary &
Trends

Detail
Information

Transactions

37
 EBS R12: Continued Delivery of Pre-built Apps
11i.9
11i.9 (DBI
(DBI v6)
v6) 11i.10
11i.10 (DBI
(DBI v7+)
v7+) 12
12 (DBI
(DBI v8)
v8)
Dashboards
Dashboards 33 54 60
KPIs
KPIs 214 313 362
Intelligence
Intelligence
Reports 377 827 918
Reports

Finance Human Resources Supply Chain Procurement

 CFO  VP of HR  Supply Chain VP  CFO
 Controller  Line Management  Service VP  CPO
 Treasurer
 HR Manager  Manufacturing VP
 VP Corporate
 AP manager
 Line Manager  Material Management VP Procurement
 AR Manager
 HR Analyst  Product Management VP  VP Business Unit
 Assets Manager
 Benefits Manager  Planning VP Procurement
 Tax Manager
 Cost Manager  Benefits Analyst  Plant Manager  VP Central Procurement
 Projects Manager  Learning Manager  Production Manager
 Procurement Manager
 Revenue Manager  HR Specialist  Production Line Supervisor
 Buyer
 Collections Manager  Production Scheduler
 Learning Coordinator
 Payroll Manager
 Contracts Manager
 Production Process Engineer
 HR Help Desk Manager
 Accountant  Contracts Administrator
 Inventory Manager
 Compensation Manager
 Compliance Clerk  Commodity Manager
 Warehouse Manager
 AP Clerk  Compensation Analyst
 Sales Contracts Mgr  Sourcing Strategy
 AR Clerk  Benefits Manager
Analyst
 Financials Analyst  Benefits Analyst
 Contracts Analyst
 HR Analyst

38
 Fusion Intelligence EBS Edition
Pre-Packaged Repository Scope
Financials Intelligence
• General Ledger
• AP Expenses (GL)
• AR Revenue (GL)
• GL Activity
• Budget
• Accounts Payable
• AP Invoices
• AP Invoices Aging (Due & Past)
• AP Payments Schedule
• Accounts Receivable
• AR Adjustments
• AR Payments Schedule
• AR Receipts
• AR Invoices
• AR Aging Receivables
• Sales Credits
• Compliance
Procurement Intelligence
• Procurement Management
• Supplier Management
Not a Commitment to Deliver—Subject to Change
Supply Chain Intelligence
• Order to Revenue
• Order Fulfillment and Shipping
• Manufacturing (Process and Discrete)
• Inventory (Process and Discrete)
CRM Intelligence
• Sales Opportunity
• Sales Pipeline
• Sales Forecasting
• Service
Human Resources Intelligence
• DBI Workforce Activity and Deployment
• DBI Compensation Salary Summarization
• DBI Leave and Absences
• HCM EUL Recruitment Pipeline
• HCM EUL Recruitment Vacancies
39
 Solution Architecture Solution
Architecture

Components of Intelligence Applications

Oracle BI Fusion Intelligence Fusion Intelligence
Applications
(former SBA) for PeopleSoft for Oracle

Metrics
Pre-Packaged Reports
Pre-Packaged Dashboards
Pre-Packaged Semantic Objects

In-Place Schema (DBI)

Packaged MDW (EPM)
JD Edwards Integrations RMW & CW (SBA)
Maps Models

40
 Fusion Intelligence for EBS
“Best of Both Worlds!”

After

Value Proposition : Flexible, Extensible BI Platform that

is open to multiple data sources; low TCO of DBI

information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features
41 or function
ibed remains at the sole discretion of Oracle"
 Fusion Intelligence for EBS Features
Flexible Time
Periods
After

Multiple
Currencies

Guided
Navigation

Key Performance
Indicators

Multiple Data
Widgets for
presenting data
Summary Results

information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features
42 or function
ibed remains at the sole discretion of Oracle"
 Fusion Intelligence for EBS Details
• End-to-end Oracle solution
• Pre-packaged dashboard templates
• A repository with a business model
based on underlying DBI data
model

43
 Pre-Integrated For Embedded BI
Embedded, In-context, reports and
graphs to promote action within
transactional workflows

44
Guided Drilldown

Summary & Trends

Detail Information

Actual Transactions

45
 Ad-hoc Query Capability

• DBI Base Summaries and

MVs available for Ad-hoc
analysis
• New Calculated Fields
• Available within Market
Leading BI Toolset
• Easy to use Charting tool
• Formatting
• Widgets
• Highlighting
• Multi-language

46
 Guided Navigation & Action Links
• Analytic Workflows
• Guided Navigation and Conditional Navigation links
• Checks for specific conditions and displays (or not) a dashboard section,
or a navigational link to either a report or a dashboard

• Action Links
• Direct navigation from record to transactional while maintaining context

47
 Integrated Security
• Launch Oracle
DBI EE dashboard
from Application
Navigator
• Shared
responsibilities
between Oracle
EBS and Oracle
DBI EE
• Sign in only once
in EBS

48
Three Components of Fusion Intelligence

Fusion Intelligence for

1
EBS and PeopleSoft*

Oracle BI Enterprise
2 Edition Suite License

3 DBI or EPM Apps (many

customers already have this)

OLTP EBS PSFT

49
Product Roadmap

50
 Oracle BI Apps Roadmap
OBI Apps Oracle BI Applications Oracle BI Applications
BI 7.9 BI 7.9.0.1
 Unified enterprise data  Translation to 15
model languages
 Leverages BI EE 10gR3
 Enhanced DAC

Oracle BI Applications Oracle BI Applications

BI 7.9.1 BI 7.9.X
 PSFT 8.8 HR, Financials  PSFT 8.9, 9.0 HR,
adapter Financials adapters
 SEBL 8.0 adapter  SAP 4.6c, 4.7 adapters
 Data Lineage Console  EBS R12 adapter
 OFSA Analytics

Oracle BI Applications Oracle BI Apps for

BI 8.0 Fusion
 New application content Applications

information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features
51 or function
ibed remains at the sole discretion of Oracle"
 Oracle BI Applications ETL Adapter Support
CRM Financials Human Supply Order Procurement 7.9
Resources Chain Management & Spend
7.9.1
EBS 12 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x
EBS 11.5.10 7.9.x 7.9 7.9 7.9 7.9 7.9
EBS 11.5.9 7.9 7.9 7.9 7.9 7.9
Strategy:
EBS 11.5.8 7.9 7.9 7.9 7.9 7.9
PSFT 9.0 7.9.x 7.9.x ETL adapters to
be delivered as
PSFT 8.9 7.9.x 7.9.x
7.9.x patches as
PSFT 8.8 7.9.1 7.9.1 they become
SAP 4.7 7.9.x 7.9.x 7.9.x 7.9.x available. To be
available soon:
SAP 4.6c 7.9 7.9 7.9 7.9
Universal 7.9 7.9 7.9 7.9 7.9
•SEBL 8.0
Siebel 8.0 7.9.1 Not Applicable •PSFT 8.8
Siebel 7.8 7.9 •PSFT 8.9
Siebel 7.7 7.9
•EBS 12
Siebel 7.5 7.9
•SAP 4.6c
Siebel 6.3 7.9
•SAP 4.7

information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features
52 or function
ibed remains at the sole discretion of Oracle"
 Fusion Intelligence Supported Integrations
CRM Financials Human Supply Order Procurement
Resources Chain Management & Spend
FI R-0,
EBS 12 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1
DBI R-0
EBS 11.5.10 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0.1
EBS 11.5.9 DBI v6 DBI v6 DBI v6 DBI v6 DBI v6 DBI v6 No planned
PSFT 9.0 EPM 9.0 FI R-0 EPM FI R-0 EPM FI R-0 EPM FI R-0 FI R-0 release
9.0 9.0 9.0 EPM 9.0 EPM 9.0
PSFT 8.9 EPM 9.0 FI R-0 EPM FI R-0 EPM FI R-0 EPM FI R-0 FI R-0
9.0 9.0 9.0 EPM 9.0 EPM 9.0 FI R-0,
PSFT 8.8 EPM 9.0 FI R-0 EPM FI R-0 EPM FI R-0 EPM FI R-0 FI R-0 DBI v6+:
9.0 9.0 9.0 EPM 9.0 EPM 9.0
Released
PSFT 8.4 EPM 9.0 FI R-0 EPM FI R-0 EPM FI R-0 EPM FI R-0 FI R-0
9.0 9.0 9.0 EPM 9.0 EPM 9.0 FI R-0.1 - In
SAP 4.7 dev, target
SAP 4.6c end of Apr.
Siebel 8.0 7.9.1 Not Applicable
Siebel 7.8 7.9
Siebel 7.7 7.9
Siebel 7.5 7.9
Siebel 6.3 7.9

information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features
53 or function
ibed remains at the sole discretion of Oracle"
 OBIA ETL Statement of Direction
• Informatica and Oracle Data Integrator to be
supported
• Informatica PowerCenter
• OEM distribution extended until at least 2010, with optional
extensions
• After distribution terminates, 8 additional years full support for
existing customer, including new Informatica versions
• Informatica use: any sources, any extension of BI
Applications, must be used to target BI Applications
• Oracle Data Integrator (ODI)
• Plan to offer as alternative to Informatica
• Full ongoing support for both Informatica and ODI
• DAC to support both Informatica and ODI

information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features
54 or function
ibed remains at the sole discretion of Oracle"
For More Information

Product Management: Erik

Lindquist,
erik.lindquist@oracle.com
Product Marketing: Joe Thomas,
joseph.h.thomas@oracle.com

55
Q&
A 56
 <Insert Picture Here>

Working with Oracle Marketing

Joe Thomas
April 3rd , 2007
 “Intelligent” Partners…

1 …are easy to market!

2 …know how to tell a good story!

3 …are good partners!

58
 …are easy to market

• Differentiated Skills
• Expertise, Geography, Verticals, “Oracle Only” vs “Mixed”
• Ready to Engage
• Have stories, spokespeople and venues, and want to take
advantage of Oracle’s
• Agile
• Short “windows of opportunity”
• Avoid lengthy approval cycles

59
 …know how to tell a good story

• Interesting Characters
• Can “name names”, customer hook
• Engaging Plot
• Details/Metrics/Benchmarks
• Business Problem
• Happy Endings
• Business Benefits
• Customer quotes

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 …are Good Partners

• Engaged with the Oracle Network

• BI Partner Team, Product Marketing, Field Marketing, BI
Sales Team, ASMs, PR, Oracle Press, AR, Executives.
• Understand the Oracle Eco-system
• User Groups
• Mutual Partners
• Shared Value Proposition
• Partners not vendors
• Willing to co-brand and co-sponsor events and content

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 Suggestions

• Write my marketing pitch on you

• Brief
• How does Oracle fit inside your business
• Mutual Customer Reference Inventory
• Have 3
• Write them up or forward already existing ones
• Work with us to package
• Pick a Story
• Co-branded content
• Bi-lined articles

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