Audience Research

Our research findings:

By Aaron McCann, Muhammad
Khalid & Karim Assassi
Age Of Participants

Our first question asks the

participant how old he/she is. We
learnt from our previous project
that age can cause bias results.
Therefore we made an effort to get
a wide range of results from all ages.
Seeing as though we know younger
people there were 36% 15-20 year
olds.
Male To Female Ratio

We also learnt from last year that we

should gain results from more
females. As we attend an all boy’s
college, it was tough but we managed
to raise the number of females who
had taken the questionnaire from
23% to 38%.
Most Enjoyed Genre Of Trailer
From the results we attained, it can
be seen that the most preferred
genre of trailer is action which is
followed by thriller. Seeing as
though we have experience in
creating a thriller sequence, we may
choose to create a thriller trailer.
This would also attract a high
percentage of our audience .It is
also a convenient selection of genre
as we are unable to produce a piece
which would comply with the usual
conventions of genres such as action
and sci-fi which includes features
such as explosions and space ships
or aliens (otherworldly features).
Do You Enjoy Watching Trailers?

We then asked to see if our target

audience enjoyed watching these
trailers. A positive 86% of people
who took the questionnaire are
entertained by trailers. The answer
was usually met by the response “it
depends on where I watch them”
evidently indicating that where a
trailer is watched has an effect on
the enjoyment or enthusiasm
toward trailers.
How Often Do You Watch Trailers?

By asking this question we

were able to see how often
our target audience watch
trailers and how intrigued
they are about them. We
can see that 50% of survey
takers watch trailers less
than once a month.
Ever Been On YouTube For A Trailer?

This question gave us a real

insight into how many
people are actually
interested in trailers. A solid
79% have taken time out to
specifically watch a trailer on
YouTube. This shows that
our target audience will
hopefully be interested in
the one we create.
Where Are You Most Exposed To
Trailers?

We discovered that 49% of

the survey takers were most
exposed to trailers via
television followed by
internet. These answers
also gave a slight insight into
what medias are most
effective toward audiences.
Do You Go To The Cinema Early For
The Trailers?

61% of people would make

sure they get to the cinema
before the film starts to
watch the pre-film trailers.
This shows that people are
interested in seeing what
films are due to be released.
Ever Been On A Films Website After
Watching Its Trailer?

More passive viewers are

those that wouldn’t actually
visit a films promotional
website after watching the
trailer to it. 67% of people
would watch a trailer
without going on the
website, where 33% of
people would. However this
may be influenced by the
people asked, perhaps this
changes with age or gender.
What type of film magazine covers do you
enjoy?

From these results we can see

that the majority of people
enjoy reading or viewing
comedy front cover magazine
covers. A low 4% of the
audience questioned enjoy
Thriller magazine covers. This
shows that our magazine cover
must be outstanding.
Would you ever pay for a film
magazine?

A surprisingly high 27% of people

would be interested in purchasing a
film magazine. We were expecting it
to be much lower as the people who
took the survey were mostly
students on a tight budget. This was
quite pleasing to see that younger
audience would be willing to pay for
a magazine, as well as the older
audience who we predicted would
be more likely to buy a film
magazine.
What type of Film Posters catch your
eye?

These results are very close.

Action and sci-fi are the most
liked billboards or posters with a
high 25% for sci-fi and 24% for
action. A fairly low 3% of people
like seeing thriller posters. This
again requires us to prove our
audience research wrong and
make an exceptional poster.
 Summary:
• This helped the group a great deal and will allow us to consider our
audience to a better standard when creating our project. From this we
learned what did and didn’t catch the eyes of our audience, and we also
learned how it caught the audiences eye (i.e. the audiences preferred
methods of viewing the components of a films promotional package).
Fortunately for the group, we found that the majority of our audience
make an effort to visit YouTube and search up trailers this is an easily
accessible tool for us whi.ch we actually used LAST year. Also the internet
is very responsible for teenagers’ exposure to trailers, so social networks
such as Facebook, Twitter, Bebo Etc. could easily be used to our
advantage.