SWOT ANALYSIS

STRENGTHS
• 10901 STORES , more than 67 cities , 621 Fresh & Smart stores,777
reliance trends stores in India .
• Largest Retail Chain .
• Strong distribution channel in Villages
• Producer of Low cost PPE kits

WEAKNESSES
Low Inventory Control
Lack of sustanabile work culture – Long Hours , Lack of communication , Low
salary Hikes .
Avalability of Products are hit because of lack of Robust Delivery Channels

OPPORTUNITIES
STRENGTHS LDirect Procurement of Products from Farmers
Expansion – Reliance Salon
Improving upon Suplly Chain to reduce operational Cost
WEAKNESSES
OPPORTUNITIES THREATS
Strong Competitors – Metro , A.G,Tesco , Shoppersstop,ABFRL.
Cost of Operation is too high
THREATS Biggest Competitor - Walmart

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