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Something interesting«
ne big company was hiring new staff,
the question of the written exam is:
mou are driving a car.
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È Why do people need to be more creative?
2 ll tell you why! Because we have to change the way we do things and we need
ideas about how to do that
3 Why do we have to change the way we do things?
4 Because they cost too much and take too long
5 Why do they cost too much?
6 Because we pay higher wages than any of our competitors
7 Why do we pay higher wages than our competitors?
8 Because our productivity used to be higher, too, but now its not
9 ureka! The true aim is to improve productivity!
È o it isnt; keep going
ÈÈ Why does productivity need to be improved?
È2 To increase profits
È3 Why do profits need to be increased?
È4 To improve earnings per share
È5 Why do earnings per share need to be improved?
È6 To attract additional capital
È7 Why is additional capital needed?
È8 We need to fund research aimed at developing the next generation of products
È9 Why do we need a new generation of products?
2 Because our competitors are rolling them out faster than we are and gobbling up
market share
2È Oh, so thats why we need to reduce cycle times
22 Hmm Why do things take so long?
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