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Internship report:Mitcheels

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Introduction and History

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 Oission

 èo be a leader in the markets we serve by providing quality

products to our consumers while learning from their feedback
to set even higher standards.
 èo be a company that attracts and retains competent people
by creating a culture that fosters innovation, promotes
individual growth and rewards individual and performance.
 èo be a company which optimally combines its people,
technology, management systems, and market opportunities
to achieve profitable growth while providing fair returns to its
shareholders.
 èo be a company that endeavours to set the highest standards
in corporate ethics.
 èo be a company that fulfills its social responsibility.
åision

 ith bright prospects for manifold increase in business, we

have set up ourselves an ambitious yet attainable objective for
Rs èen Billion by the year 2020.

 èo achieve this goal the will be directing its efforts fully

towards reinforcing quality by acquisition of suitable
technology brand building through imaginative marketing and
overall thoroughly hiring and training of qualified people.
4.5/)|2 |5¦4 |5.4).2

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 · uashes, ·yrups and Juice
 36  
 iineapple Squashes
 Mango Squashes
 Lemon Squashes
 Guava Squashes
 Orange Squashes
 Mixed Fruit Squashes
 Lemon Squashes
 Diet Squashes
 Orange Squashes
 Mixed Squashes
   3
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 Roses lime juice   
 Lemon Juice  jpricot Jam
 Lime Cordial  Strawberry Jam
 Banana Syrup  ilum Jam
 Dicruba Syrup  Blackcurrant Jam
 Mango Splash  Mango Jam
 Orange Splash  Golden Jam
 iineapple Jam
 Mixed Fruit Jam
Aepartments

 Human Resource Aepartment

 Commercial Aepartment
 ·ystem Aepartment
 Finance Aepartment
 Production Aepartment
 Planning and ·tores Aepartment
 Technical ·ervices Aepartment
 Quality Control Aepartment
 Oarketing Aepartment
.475.|2¦ 2

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Ratio Analysis
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 Mitchell¶s fruit farms limited is the oldest food processing company
of iakistan
 In 1998, Mitchell¶s achieve another destination: ISO 9001
certification, and at no better time than the successful completion of
sixty-five years of bringing quality products to the consumers.
 èoday, in iakistan, Mitchell¶s is the only major company with fully-
integrated operations having its own growing and processing facilities
at one location
eaknesses

 èhe management style that has adopted by the company is

bureaucratic
 èhe promotion mix of the company and advertisement
programs is not very good
 èhere is lack of short term and long-term decision-making
regarding production schedules, purchasing decisions and
marketing programs.
 Company is offering fewer discounts as compare to other
relevant industry¶s
pportunities
Threats

 jdverse government policies.

 Bargaining power of the buyer may increase.

 Bargaining power of the supplier may increase.

 Sluggish growth rate of the product.

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