WRITING THE PERFECT

COVER LETTER
From the Center for Career and Professional Development
WRITINGYOUR
COVERLETTER
WRITING YOUR
COV PRESENTATION
ERLETTERWRIT OVERVIEW
INGYOUR
COVERLETTER
WRITIN
GYOUR WRITING THE PERFECT
COVERLETTER COVER LETTER
WRI
TINGYOUR • What is a cover letter?
• What is the purpose of
COVERLET cover letters?
TER • Business formatting
WRITINGYOUR • Paragraph by paragraph
COVERLETTER • Things to keep in mind
WRITINGYOUR
COVERLETTER
WHAT IS A
COVER LETTER?
A COMPLEMENT TO YOUR RESUME

• Cover letters are a narrative complement t o

your resume.
• A brief one page document that helps expand on
the experiences you showcased in your resume.
• Highlights your motivations in applying
for the position and why you want to work
with this specific organization.
• Showcases your personality and values.
 PURPOSE OF A
COVER LETTER
Cover letters should highlight your academic,
professional, and personal qualifications for the
position to which you are applying.

It should not be a restatement of your resume. Instead

you should select certain experiences to highlight to the
employer. You might weave experiences together,
telling how one experience led to another. You might
tell a story from one or two experiences that bring
depth and detail not covered in your resume.
PURPOSE OF A COVER
LETTER
A compelling cover letter answers "Why you?" and "Why them?"
- Why you: Focus their attention on your most relevant and compelling
qualifications. What value will you bring to the organization? (Not
what you want or what you can gain.)
- Why them: Be sure to include a sentence to a full paragraph on why
you want to work with this particular organization. Talk about them.
Be sure to match your tone to the organization, i.e. corporate banking
tends to be more formal than marketing or nursing. (Don’t confuse
formal with professional. All letters should be written with a
professional voice and focus. Do not use slang, abbreviations, or a
casual tone.)

Cover letters that are just about you are dry and expected. To catch their
attention, MAKE A CONNECTION.
LEARNING
ACTIVITY
 WHY MAKING A CONNECTION MATTERS
As individuals, when first meeting someone, we tend like people who are similar to us in
some way.
A study published in Journal of Social and Personal Relationships showed these three reasons why similarity might
increase liking:
Consensual validation: Meeting people who share our attitudes makes us feel more confident in our own attitudes
about the world. If you love jazz music, meeting a fellow jazz-lover shows you that loving jazz is OK, and maybe
even a virtue.  
Cognitive evaluation: This explanation focuses on how we form impressions of other people by generalizing from
the information we have. So we learn that a person has something in common with us, and that makes us feel
positively about that person, because we feel positively about ourselves. We then assume that the other person, like
us, has other positive characteristics.
Certainty of being liked: We assume that someone who has a lot in common with us is more likely to like us. And
in turn, we are more likely to like people if we think they like us.

Companies “like” people who can connect with their mission, culture, and employees.
3 WAYS TO MAKE
A CONNECTION
A) Share a story that shows you connect with their
brand or their culture
B) Tell them how you came to learn that they were
special amongst their competitors
C) Demonstrate why you value them and the work
they do
WHAT MAKES
UP A COVER
LETTER?
 Your Name
TRADITIONAL BUSINESS Your Address
FORMATTING
Today’s Date

Their Name
Their Title
Their Organization
Their Address

Greeting,

Introduction Paragraph

Body Paragraph(s)

Closing Paragraph

Salutation,

Your Name
HEADER AND GREETING
PAWS T. CATAMOUNT
797 Western Lane
Cullowhee, NC 28723

OCTOBER 6TH, 2020

JANE SMITH
Internship Coordinator
Allegion Corporation
11819 N. Pennsylvania Street
Carmel, IN 46032

Dear Ms. Smith,

PARAGRAPH BY PARAGRAPH

OPENING ACADEMIC BODY CONCLUSION AND

PARAGRAPH INTRODUCTION PARAGRAPH FORMAL CLOSING
(Used if you are applying
for something related to Connect your skills,
State the position to your major)
Reaffirm your
which you're characteristics, qualifications and interest
applying, where you experiences, and in the position and
found it/heard about State the college you qualifications to the company. Be sure to
it, name drop if you are attending, your position and company as include your contact
have a direct degree, relevant classes a whole. information. Could offer
connection, and close you’ve completed, and to follow up with the
Highlights what interests
with a ‘hook’. other relevant academic employer. End the letter
you in working with this
information. formally.
particular organization.
SIGNATURE
Salutation,

Your Name Typed

 THINGS TO REMEMER
TOPICS STYLE FONT

Why you? Should be narrative in Use same font as

Why them? style. Match tone of resume for consistency
organization and always across your documents
Highlight your be professional.
experiences to
showcase you as the CUSTOMIZE
LENGTH
best candidate and
emphasize your No longer than 1 page and Tailor and customize
interest in their around 3-5 paragraphs. your cover letter to
organization. each position.
LEARNING
ACTIVITY
 CONCLUSION
WHY IT MATTERS
A narrative complement to your
resume and enhance your
qualifications to employers.
HAVE A GOAL IN
MIND
Make sure to address the two main
questions of "Why me?" and "Why
them?"
KEY ELEMENTS
Adds depth to your resume and
always ties back to the position for
which you are applying.
BE SPECIFIC
Highlight specific examples of relevant
academic, professional, or personal
experiences.
RESOURCES
FOR YOU
Make use of drop-ins with peer
mentors, one on one appointments
with counselors, and the
Professional Handbook available
online

https://www.wcu.edu/WebFiles/
Professional_Handbook_2018.p df
WRITINGYOUR
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Visit the Center for Career and Professional Development
careers.wcu.edu We can help with resumes, interviews, career fair
careerservices@wcu.edu prep, job searching, internships, selecting a major,
828.227.7133 and more!