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Attitudes
Attitudes
prince dudhatra-9724949948
The
The Theory
Theory of
of Cognitive
Cognitive Dissonance
Dissonance
Cognitive Dissonance
•Any incompatibility between two or more attitudes or
between behavior and attitudes.
•Individuals seek to reduce this gap, or “dissonance”
Desire
Desireto
toreduce
reducedissonance
dissonancedepends
dependson
on
• •Importance
Importanceofofelements
elementscreating
creatingdissonance
dissonance
• •Degree
Degreeof
ofindividual
individualinfluence
influenceover
overelements
elements
• •Rewards
Rewardsinvolved
involvedinindissonance
dissonance
prince dudhatra-9724949948
Measuring
Measuring the
the A-B
A-B Relationship
Relationship
Recent research indicates that attitudes (A)
significantly predict behaviors (B) when
moderating variables are taken into account.
A B
Moderating
ModeratingVariables
Variables
• •Importance
Importanceof ofthe
theattitude
attitude
• •Specificity
Specificityof
ofthe
theattitude
attitude
• •Accessibility
Accessibilityof
ofthe
theattitude
attitude
• •Social
Socialpressures
pressureson onthe
theindividual
individual
• •Direct
Directexperience
experiencewith
withthe
theattitude
attitude
prince dudhatra-9724949948
Self-Perception
Self-Perception Theory
Theory
prince dudhatra-9724949948
Types
Types of
of Attitudes
Attitudes
Job Satisfaction
A collection of positive and/or negative feelings that
an individual holds toward his or her job.
Job Involvement
Identifying with the job, actively participating in it,
and considering performance important to self-worth.
Organizational Commitment
Identifying with a particular organization and its
goals, and wishing to maintain membership in the
organization (Affective, Normative, and Continuance
Commitment)
prince dudhatra-9724949948
Types
Types of
of Attitudes,
Attitudes, cont’d.
cont’d.
Perceived Organizational Support (POS)
Degree to which employees feel the organization cares
about their well-being.
Employee Engagement
An individual’s involvement with, satisfaction with, and
enthusiasm for the organization.
prince dudhatra-9724949948
An
An Application:
Application: Attitude
Attitude Surveys
Surveys
Attitude Surveys
Eliciting responses from employees through
questionnaires about how they feel about their jobs,
work groups, supervisors, and the organization.
prince dudhatra-9724949948
Attitudes
Attitudes and
and Workforce
Workforce Diversity
Diversity
Training activities that can reshape employee
attitudes concerning diversity:
– Participating in diversity training that provides for self-
evaluation and group discussions.
– Volunteer work in community and social serve centers
with individuals of diverse backgrounds.
prince dudhatra-9724949948
Job
Job Satisfaction
Satisfaction
Measuring Job Satisfaction
– Single global rating
– Summation score
How Satisfied Are People in Their Jobs?
– In general, people are satisfied with their jobs.
– Depends on facets of satisfaction—tend to be less
satisfied with pay and promotion opportunities.
prince dudhatra-9724949948
Causes
Causes of
of Job
Job Satisfaction
Satisfaction
prince dudhatra-9724949948
How
How Employees
Employees Can
Can Express
Express Dissatisfaction
Dissatisfaction
Exit Voice
Behavior directed toward Active and constructive
leaving the organization. attempts to improve
conditions.
Loyalty Neglect
Passively waiting for Allowing conditions to
conditions to improve. worsen.
prince dudhatra-9724949948
The
The Effect
Effect of
of Job
Job Satisfaction
Satisfaction on
on Employee
Employee
Performance
Performance
Satisfaction and Productivity
– Satisfied workers are more productive AND more
productive workers are more satisfied!
– Worker productivity is higher in organizations with
more satisfied workers.
Satisfaction and Absenteeism
– Satisfied employees have fewer avoidable absences.
Satisfaction and Turnover
– Satisfied employees are less likely to quit.
– Organizations take actions to retain high performers
and to weed out lower performers.
prince dudhatra-9724949948
Job
Job Satisfaction
Satisfaction and
and OCB
OCB
Satisfaction and OCBs
– Satisfied employees who feel fairly treated by and are
trusting of the organization are more willing to engage
in behaviors that go beyond the normal expectations of
their job.
prince dudhatra-9724949948
Job
Job Satisfaction
Satisfaction and
and Customer
Customer Satisfaction
Satisfaction
Satisfaction and Customer Satisfaction
– Satisfied workers provide better customer service
Satisfied employees increase customer
satisfaction because:
– They are more friendly, upbeat, and responsive.
– They are less likely to turnover, which helps build long-
term customer relationships.
– They are experienced.
Dissatisfied customers increase employee job
dissatisfaction.
prince dudhatra-9724949948
Chapter Check-Up: Attitudes
1) Job Satisfaction
2) Happiness
3) Job Involvement
4) Mood at work
5) Organizational Commitment
6) 1 and 2
7) 1, 3, and 5
prince dudhatra-9724949948
Chapter Check-Up: Attitudes
Ernesto is the known as the Donut Hut King---every day he brings donuts and coffee to the office for everyone. He says it helps
everyone think more clearly! Ernesto is demonstrating
1. Job satisfaction
2. Organizational citizenship
behavior
3. Productivity
4. Job involvement
5. Conscientiousness