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h One of the world·s largest industries.
h Permanent state of change has been accelerating over the
last decade.
h India retail industry is expected to grow to US$ 700
billion by 2010.
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h Yetail comes from the French word ´retaillierµ which
refers to "cutting off, clip and divide" in terms of tailoring.
h In simple words, Y
 consists of the sale of goods or
merchandise from a fixed location, such as a department
store, boutique or kiosk, or by mail, in small or individual
lots for direct consumption by the purchaser.Yetailing
may include subordinated services, such as delivery.
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h Yetailing practice of accumulation of various marketing
practices directed towards giving the best merchandise
available and it consists of the sale of goods or
merchandise, from a fixed location such as a department
store or kiosk, in small or individual lots for direct
consumption by the purchaser.
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h t the time of 70s when shops like Yaymond·s, Nalli·s and
Bata set up their exclusive stores and / or franchisees.
h Organized retailing got a fillip in 2004 with the opening of
new format stores, new generation shopping malls.
h FDI investment in retail and formation of Yetailer·s
ssociation of India.
h India·s retail topography is now a composite mix of
numerous retail-formats, e.g.
h Neighborhood kirana stores to hypermarkets,
h Discount stores to supermarkets and department stores.
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h mo study recent trends & practices adopted by the
menswear in Indore.
h mo study different price strategies adopted by selected
retail outlet in Indore.
h In order to fulfill above objective the sub-objective are
framed they are as under:
h Variety & type of products available.
h Price strategies adopted.
h Layout & location advantages.
h Promotion strategies adopted.
h mo study the different services provided by selected
retail stores in Indore.

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h No difference in price available common brands at jade
blue and other retail store.
h mhere is low price product available at jade blue in-house
brand. But other outlets have their price level high.
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h ence, I can say that location matters for any retail outlet
because
h it saves promotion expense according to location.
h it makes change in promotion strategy according to location.
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h mhere are some factors which should be consider before
choosing location.
h Shopping pattern,
h Life Style,
h Yefurbishment,
h ttraction compatibility,
h Cost for store,
h Cost of customer,
h Building restriction,
h Family entertainment etc.
  
h mhere are three type of layout : loop layout, mixed layout,
free from layout. Jade blue retail outlet is made in mixed
layout which allow customer to free move as well push
towards wall but big life is made in free layout in which
customer can walk easily and other retail outlet (Mufti,
Wrangler, Pepe, Levis, Zodiac, rrow, Spykar) are made in
loop layout.
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