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BacTo Agriculture
Care Sdn. Bhd.
Company Profile
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FAX : 03-89551541
Shareholders
Nu Name Share amountPercentage
1 MUHAIMIN B. (RM)
2000 000 (%)
20
SELAWI @ ABDUL
2 MALIK
KHAIRIL B. SABRI 3000 000 30
3 NURFAIQA DYANA 3000 000 30
4 BT.
YAUMAZLAN
CHEE KEAN 2000 000 20
BOARD OF DIRECTOR
Introduction
Biofertilizer
is a substance which contains living
microorganisms which, when applied to seed,
plant surfaces, or soil, colonizes the rhizosphere
or the interior of the plant and promotes growth
by increasing the supply or availability of
primary nutrients to the host plant
The microorganisms that we use is Pseudomonas
fluorescence spp.
R & D
Pseudomonas
fluorescence
nonpathogenic saprophytes that colonize
soil, water and plant surface environments
obligate aerobe
motile by means of multiple polar flagella.
has simple nutritional requirements
Optimal temperatures for growth : 25-30°C
suppress plant diseases by protecting the
seeds and roots from fungal infection
bioremediation of various organic
compounds, and biocontrol of pathogens in
agriculture.
Production
The production of biofertilizers involves
five stages:
1.Culturing of microorganisms- starter
culture and inoculum production
2.Processing of carrier material
3.Mixing the carrier and broth culture
4.Packing
5.Proper storage and distribution
Process flow for production of biofertilizers
Steps of biofertilizer production
Step 1: Culturing of microorganisms
grown under shaking conditions at
30±2°C as submerged culture
maximum cell population of 1010 to
1011 cfu/mL is reached
-1
MARKETING
STRATEGY
Business Mission
The Malaysian Fertilizer Market
Malaysian has a total land area of
327,733 km2. The soils are highly leached
infertile acid tropical soils and as such fertilizer
application is essential in Malaysian
agriculture. Large tracts of land are cultivated
with perennial tree crops such as palm oil
where large quantities of fertilizers are
required annually to sustain high crop yields
and ultimately profitability. Besides oil palm,
the other cultivations are rubber, cocoa and
paddy.
Objective
foundation in Malaysia.
Fertilizer most widely used material, stable
OPPORTUNITY THREAT
Development of organic agriculture and Substandard and fake products in the market,
environmental protection concept on the rise in affecting credibility of biofertilizer.
many nations. Imported agriculture products affect production
CONSUMPTION BY SECTORS
Government Subsidies
Smallholders
Government Bodies
Plantation Companies
Ø
Ø Paddy farmers
Ø Vegetable farmers
Ø Pepper farmers (mainly in Sarawak)
Ø Fruits growers
Ø Flower growers
Ø Cocoa growers (smallholders & plantations)
Ø Tobacco growers (smallholders &
plantations)
Ø Pineapple growers (smallholders &
plantations)
Ø Rubber growers (smallholders &
plantations)
Ø Oil palm growers (smallholders &
plantations)
Ø And any applications of agriculture that can
be transferred new technology from
fertilizer to biofertilizer that have value
Marketing Mix
(4 P’s)
Product
BACPOW
BACLIQ
Placement
SALES DISTRIBUTION SYSTEM
Promotion
Above the line promotion:
Promotion in the media
(e.g. TV, radio, newspapers, Internet and Mobile
Phones) in which the advertiser pays an advertising
agency to place the advertisement
GROSS PROFIT PER
PRODUCTION
Size of packaging Price per unit Units / year Total price (RM)
Tot a l p r of it p e r ye a r Pr of it m a r g in
= RM 26.975 M = (RM 7.695 M /
RM 26.975 M) x 100%
N e t t p r of it p e r ye a r = 28.53%
= RM 26.975 M – RM So we can gain our set up
19.28 M
cost aft er FOUR t im es of
= RM 7.695 M
Product ion.
THANK
YOU ….