COMPANY’S PROFILE

 At the beginning, Nokia was a manufacturer of paper in 1865. After

World war II, the requirement of industrial products increased
substantially. Nokia changed its function to an industrial enterprise
and produced products like chemicals and rubbers.

 It is the world leader in digital technologies, including mobile

phones, telecommunications networks, wireless data solutions and
multimedia terminals .

Others
21%

Motorola
7%

Nokia
Sony Ericksson 59%
13%
 O th e rs
21%

M o to r o l a
7%

N o kia
S o n y E ri c k sso n 59%
13%
NOKIA’S MISSION,STRATEGY AND PURPOSE
 MISSION
 To maintain customer confidence
 To be recognized as a market innovator in the mobile industry.
 To ensure that the team has an understanding of the all the
mobiles network internal system and procedures.
 To develop ongoing training strategies.
 To create the best possible working environment.

 MARKETING STRATEGY
 BO
IN L
TE D IAL
N ST U R
T R E
AT EN
EG PR
IC E
NTR IT
E IR
SP

INNOVATION THROUGH
VALUE CHAIN
SECRETS COMPETION AND CO-
OPERATION
TO
NOKIA’S
FLAT ORGANISATION
STRATEGIC CUSTOMER FOCUS

SUCCESS
G
LO
BA
L
R&
D
SH VE

N
IP

ET
ER TI
AD EC

W
O
LE LL

RK
CO

S
 S.W.O.T ANALYSIS

STRENGTHS

WEAKNESSES
THREATS

OPPORTUNITIE
S
STRENGTHS

 Global Products And Image

 High Quality Products

 Serving New Designs And Trends

 Wide Range Of Products

 Product Warrantee Worldwide

WEAKNESSESS

 High Price

 New Product Developing Problem

OPPORTUNITIES

 Joint Venture In Technology

 Product Launch Continuously

 New Software Market

 Easy Availability
THREATS

 Threats In Pc Market

 Fluctuation In Euro Exchange Rates

 Blurring Of Product Boundaries

RESEARCH METHODOLGY

 Primary source : questionnaires

 Secondary data: magazines,articles,journals,internet,etc
 Sampling method : random sampling
 Sampling size : 100
Which mobile phone do you use ?
Nokia Sony Ericsson Motorola Others

59 13 7 21

Nokia Sony Ericsson Motorola Others

Which mobile handset company is the best
according to you ?

Nokia Sony Ericsson Motorola Others

46 30 16 8

Nokia Sony Ericsson Motorola Others

How much satisfied are you with the products of
nokia ?

Dissatisfied Satisfied Very Satisfied

16 52 32

60

50

40

30

20

10

0
Dissatisfied Satisfied Very Satisfied
How would you rate Nokia on the basis of
Performance?

Good Ordinary Terrible

52 36 12

60

50

40

30

20

10

0
Good Ordinary Terrible
How would you rate Nokia on the basis of
Durability?

Good Ordinary Terrible

50 38 12

50
45
40
35
30
25
20
15
10
5
0
Good Ordinary Terrible
How would you rate Nokia on the basis of
looks?

Good Ordinary Terrible

60 38 2

60

50

40

30

20

10

0
Good Ordinary Terrible
How would you rate Nokia on the basis of
technology?

Good Ordinary Terrible

56 40 4

60

50

40

30

20

10

0
Good Ordinary Terrible
RECOMMENDATIONS

 In order to maintain the leader position of mobile phone market, the company
should closely focus on the tendency of marketing development.

 It would be good for Nokia to make out specialized products for enterprise
markets.

 Should differentiate its products capability between the old and new category.

 Should enhance its products with computer IT compatible, focusing on new

technology users.

 Nokia should maintain its price reasonable.

 It should follow, practice and promote its environment policies.

LIMITATIONS

 The study is restricted only to Delhi.

 There can be errors in sampling.

 Time constraints were present.

 Results may be biased.

BIBLIOGRAPHY

WEBSITES

 http://www.news.bbc.co.uk/1/hi/sci/tech/1723738.stm
 http://www.amanet.org/books/catalog/081440636x_history.htm
 http://www.nokia.com
 http://reinholm.com/strategic%20management.htm

MAGAZINES

 Network Magazine
 SDA Asia Magazine