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INDIANS GREET
By
M D Aparna
Juhi Kapoor
Neha Tyagi
Natasha Vashisht
Ashwin Nanyam
Varun Gupta
Flow of the presentation
Introduction
Corporate Clients
Retail channels
Question 1
Question 2
Question 3
Question 4
References
Introduction
Anil Moolchandani and his brother Jagdish
Moolchandani started a partnership firm ‘Archies Gifts
and Greetings’.
Theme cards being introduced such as Valentines Day,
Friendship Day, Father’s Day, Mother’s Day and so on.
In 1984, They launched the first Archies Outlet in Delhi
named ‘Gift Gallery’.
In 1987, they launched first Archies exclusive gallery in
Kamla nagar in Delhi.
In 1990, Archies Greetings became Archies Greetings
and Gifts Pvt. Ltd. which took over the partnership firm.
By the end of 1990s it operated in 3
businesses
Greeting cards
Gift items
Stationery products
In 1994, International collaboration with
American Greeting Corporation
Gibson Greetings
Portal Publication
Kingsley of UK and
Kel Geddes of New Zealand
Corporate clients
Reliance
Samsung
LIC
Birla International
Dabur
4 dedicated branch offices in Mumbai, Ahmedabad,
Ludhiana and Hyderabad
Retail Channels
Archies Gallery
Archies Card Shop
Paper Rose Shoppe
Archies Feelings
Premium Archies Gallery or Vision 2000 stores
Other retail stores
In 1995, Archies became a Public Ltd. Co.
with an initial offering of Rs. 74 million and
the issues were oversubscribed 4.5 times
In 2000, Archies launched its portal
archiesonline.com for Archies cards, gifts,
stationery, music and perfumes online
purchases.
Meet, greet and gift
STRATEGIES EMPLOYED
FRANCHISEE MODEL
Other retail
outlets
Franchisee model
Archies’ Franchisee model contributed a lot to
its success.
MIDDLE LEVEL
FRANCHISEE- Archies card
shop &Paper rose shoppes
• Plan to have 100 Vision 2000 stores which will contribute at least
40% to sales
Long Term Strategy
Offers and promotional schemes undertaken