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EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
h Generation x is dynamic.

h New concept of theatre restaurant with hookah

bar.

h A place that unites independent artists and help

them be discovered and connect with other
artists.

h Place to chat exchange ideas, stories.

h þe will provide creative environment with good
food.

h Our target market is college goers who frequently

visit the hookah bars and the movie buffs.

h The business will generate revenues through the

sale of flavored tobaccos, non-alcoholic drinks,
snacks.
h ãactors which assure success :-
platform for the youngsters to showcase talent.
a cool place to hang out with their loved ones.

h Our market and financial analyses indicate that

with a start-up expenditure of Rs. 1.5 crores we
can generate Rs. 3 crores in sales by the end of
year one, and produce high net profits by the end
of year three.
OUR VISION

h To provide a comfortable environment, sometimes relaxing

and sometimes energetic and stimulating, around which
those who love hookah smoking.

h To create a new theater experience for our customers that

will be so enjoyable and satisfying that they will return
often.

h Provide support to short films.

h A place to showcase talent.

COMPANY SUMMARY
h ãirst club ² Mumbai, within 6 months centres at
Ahmedabad, Bangalore and Delhi.

h Distributing franchise.

h Company ownership ² Sole proprietorship owned

by investors.

h Planned Investment ² Rs.10 crores

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Öegal Help and Permits Rs.2.5 Öacs
Stationery etc. Rs.2 Öacs
Insurance Rs.2.5 Öacs
Rent Rs.3 Öacs
Start-up Marketing Rs.25 Öacs
þebsite Rs.10 Öacs
Total Start-up Expenses Rs.45 Öacs

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Cash Required Rs.20 Öacs
Other Current Assets Rs.20 Öacs
Öong-term Assets Rs.45 Öacs
Total Assets Rs.85 Öacs
MARKETING PÖAN
h Market Segmentation

h Market Strategy

h Service Business Analysis

h Competition & Buying Patterns

MARKET SEGMENTATION
h Young Adults

h Young Professionals

h ãamilies

h Others
TARGET MARKET SEGMENT STRATEGY

: COÖÖEGE STUDENTS

: YOUNG PROãESSIONAÖS
SERVICE BUSINESS ANAÖYSIS

h Providing best of ambience for hookah

lovers.

h Monthly movie festivals.

h Varieties of cuisines to choose.

h Showcase of talent
h Comfortable environment for families.

h Shortand entertaining movies will be

screened .

h Maintain USP of being first of its kind.

COMPETITION

h Mocha ãilm Club

h Turtle Club

h Babylon Hookah Öounge

þEB PÖAN OVERVIEþ

h þebsite to present a standard "brochure-style"

presentation with details on the products,
services, location, and concept of the bar.

h Provide service to casual customers interested in

the bar as well as fans who wish to be involved in
the cultural events.

h Tie ups with the social networking communities.

þEBSITE MARKETING STRATEGY

h þebsite to be promoted through :

Direct advertising : Google or ãacebook ads.

Public Relations (PR) : Promotion to blog writers.

Search engine optimization.

Growing community of customers : þord-of-mouth and

online referrals.
DEVEÖOPMENT REQUIREMENTS
h Outsourcing the website development to an
experienced web development firm with past
success.
h þebsite front end to include :
About Us - background on the business and its
concept and mission.
ãAQs.
Menu of food, drinks, and flavours.
monthly
Photo gallery.
Contact page.
Öocation and Directions page.
OPERATIONAÖ PÖAN

h Deals with :

Daily operation of the business

Öocation
Equipment
People
Processes
Surrounding environment
PRODUCTION

h Quality control

h Customer service

h Inventory control

h Product development
ÖOCATION

h Type of building

h Power and other utilities

h Accessibility
PERSONNEÖ
h Number of employees

h Type of labor (skilled, unskilled, and

professional)

h Pay structure

h Training methods and requirements

INVENTORY & SUPPÖIERS
h Type of inventory to keep: raw materials,
supplies, finished goods

h Average value in stock (i.e. inventory investment)

h Identify key suppliers :

Names & Addresses
Type and amount of inventory furnished
History & Reliability
 COMPETITIVE EDGE

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Distribution of
5/8/2011 1/9/2011 0   
Advertising
Grand Opening 3/9/2011 3/9/2011 50,000   
¢$'6 77