Vous êtes sur la page 1sur 50

La politique de

prix

Présenté par : Sous l’encadrement de :


Hafssa Quledy
BASTAOUI Saousane Pr .NAJARI Abdelhak
Plan de travail

Introduction

1
2021 Problématique

33 2
Définition de la politique de Prix, Prix

Caractéristique

4
Etude de cas

5 Conclusion

6
Introduction

Définition la politique de prix : Est un ensemble de décisions et d’actions réalisées


pour déterminer le prix des produits et des services de l’ entreprise proposés aux clients conquis ou à
conquérir. C’est une politique complémentaire car elle va situer le produit.

C’est l’une des quatres constituants du Marketing mix qui sont :

La politique de produit.


La politique de prix.
 politique de distribution.
 politique de communication.
Introduction
Le prix :est la seule variable marketing qui génère des revenus à l’entreprise, la notion de
prix a une double signification suivant que l’on se place:

Pour le vendeur Pour le consommateur:


le prix est la seule le prix est une dépense à
variable du marketing supporter pour obtenir un
mix génératrice de bien.
recettes et de profits

Le prix à un role important sur le comportement d’ achat du consommateur puisqu’il


se traduit souvent par un choix: achat ou non achat
Le prix à un impact direct sur la rentabilité de l’entreprise.

Le prix est un élement d’action sur le marché,il doit être en cohérance avec les
autres variables du marketing (4P).
I. Problématique

Face à la concurrence sur le marché, toutes les


entreprises cherche à renouvler leurs politiques afin d’
attirer davantage les consommateurs.Par ailleurs, ces
derniers se situent au sein d’ une masse d’information et
d’un marché plein de choix,ils ne sont satisfaits qu’avec
les produits nettement saillants en modèles, parfaits en
qualité.

Alors dans quel mesure la politique de prix contribue t-il


à instaurer un marketing efficace afin que les entreprises
peuvent favoriser un succès?
Influence du prix sur les consommateurs et sur l’entreprise:

La rentabilité Couvrir les charges et assurer une marge

La demande Influence directement le niveau de la demande

Positionnement Outil de positionnement de la marque


Méthode de fixation d’ un prix de vente fixer un prix de vente

4 5
1 2 3

Déterminer Etudier le prix Relevez les Estimez le Calculez le


votre stratégie que vos client prix pratiqués cout de prix optimal
marketing potentiel sont par vos revient
prêts à payer concurrents
Timeline Style
2014 2015 2016 2017 2018
Text Here Text Here Text Here Text Here Text Here
You can simply impress You can simply impress You can simply impress You can simply impress You can simply impress
your audience and add your audience and add your audience and add your audience and add your audience and add
a unique zing and a unique zing and a unique zing and a unique zing and a unique zing and
appeal to your appeal to your appeal to your appeal to your appeal to your
Presentations. Presentations. Easy to Presentations. Easy to Presentations. Easy to Presentations. Easy to
change colors, photos change colors, photos change colors, photos change colors, photos
and Text. and Text. and Text. and Text.
Our Team Style
Your Picture Here and Send to Your Picture Here and Send to Your Picture Here and Send to Your Picture Here and Send to
Back Back Back Back

01 02 03 04

Member Name Member Name Member Name Member Name


Director Marketing Developer Developer

Get a modern PowerPoint Get a modern PowerPoint Get a modern PowerPoint Get a modern PowerPoint
Presentation that is Presentation that is Presentation that is Presentation that is
beautifully designed. beautifully designed. beautifully designed. beautifully designed.
Infographic Style
Your Text Here

You can simply impress your audience and add a unique zing and
appeal to your Presentations.

Your Text Here

You can simply impress your audience and add a unique zing and
appeal to your Presentations.

Your Text Here

You can simply impress your audience and add a unique


zing and appeal to your Presentations.
Your Picture Here and Send to Back
Modern PowerPoint Presentation

70% Graphic
Simple PowerPoint
Presentation

Infographic
Simple PowerPoint
Presentation 85% Designed

Simple PowerPoint
Presentation 55%

65%
Simple PowerPoint
Presentation

40%
Simple PowerPoint
Presentation
Infographic Style
Content Here Content Here
You can simply impress your audience You can simply impress your audience
and add a unique zing and appeal to and add a unique zing and appeal to
your Presentations. your Presentations.

Content Here Content Here


You can simply impress your audience You can simply impress your audience
and add a unique zing and appeal to and add a unique zing and appeal to
your Presentations. your Presentations.

Content Here Content Here


You can simply impress your audience You can simply impress your audience
and add a unique zing and appeal to and add a unique zing and appeal to
your Presentations. your Presentations.
Modern PowerPoint Presentation

Simple PowerPoint Presentation


Graphic Get a modern PowerPoint Presentation that is beautifully
designed. I hope and I believe that this Template will your

Infographic Get a modern


Time, Money and Reputation. Easy to change colors,
photos and Text.

PowerPoint
Designed
Get a modern PowerPoint Presentation that is beautifully
Presentation that is designed.
beautifully designed
You can simply impress your audience and add a unique
zing and appeal to your Presentations. I hope and I
believe that this Template will your Time, Money and
Reputation. Easy to change colors, photos and Text. I
Easy to change hope and I believe that this Template will your Time,
colors, photos Money and Reputation. Easy to change colors, photos and
and Text. Easy to change Text.
colors, photos
and Text. Your Content Here

Simple
PPT
Your
YourPicture
Picture Here
Here and
and Send
Send to
to Back
Back

Your Text Here


You can simply impress your audience and add a unique zing and appeal
to your Presentations. Get a modern PowerPoint Presentation that is
beautifully designed.

Your Text Here


You can simply impress your audience and add a unique zing and appeal
to your Presentations. Get a modern PowerPoint Presentation that is
beautifully designed.

Your Text Here


You can simply impress your audience and add a unique zing and appeal
to your Presentations. Get a modern PowerPoint Presentation that is
beautifully designed.

Modern PowerPoint Presentation

Portfolio Presentation
Infographic Style
Modern PowerPoint Presentation Modern PowerPoint Presentation

NO.1 Presentation NO.1 Presentation


Content Here Content Here
You can simply impress your audience and You can simply impress your audience and
add a unique zing and appeal to your add a unique zing and appeal to your
Presentations. Easy to change colors, photos Presentations. Easy to change colors, photos
and Text. and Text.
Simple PowerPoint Presentation Simple PowerPoint Presentation

Easy to change Easy to change Easy to change Easy to change


colors, photos colors, photos colors, photos colors, photos
and Text. and Text. and Text. and Text.
Infographic Style
Your Text Here Your Text Here

Get a modern PowerPoint Get a modern PowerPoint


Presentation Presentation
Presentation that is beautifully Presentation that is beautifully
designed. I hope and I believe that Get a modern Get a modern designed. I hope and I believe that this
this Template will your Time, Money PowerPoint PowerPoint Template will your Time, Money and
and Reputation. Presentation Presentation Reputation.

Your Text Here Your Text Here

Get a modern PowerPoint Get a modern PowerPoint


Presentation that is beautifully Presentation Presentation Presentation that is beautifully
designed. I hope and I believe that Get a modern Get a modern designed. I hope and I believe that this
this Template will your Time, Money PowerPoint PowerPoint Template will your Time, Money and
and Reputation. Presentation Presentation Reputation.
Your Picture Here and Send to Back

Get a modern PowerPoint Presentation

ortfoli that is beautifully designed. You can simply


impress your audience and add a unique
zing and appeal to your Presentations.

Portfolio Presentation
Get Modern

Get Modern
Portfolio Presentation
Get a modern PowerPoint Presentation
that is beautifully designed. You can simply
impress your audience and add a unique
zing and appeal to your Presentations.
Infographic Style

Content Here
Easy to change colors,
photos and Text.
Content Here
Easy to change colors,
photos and Text.
04 03 02 01

Content Here
Get a modern PowerPoint Presentation
that is beautifully designed.

Content Here
Get a modern PowerPoint Presentation
that is beautifully designed.
Your
YourPicture
Picture Here
Here and
andSend
Send to
to Back
Back

Get a modern PowerPoint Presentation that is


beautifully designed. Easy to change colors,
photos and Text.

Simple Portfolio Get a modern PowerPoint Get a modern PowerPoint

Presentation Designed Presentation that is


beautifully designed.
Presentation that is
beautifully designed.
Infographic Style
Your Text Here
Get a modern PowerPoint Presentation that is beautifully designed. Easy to change
colors, photos and Text. You can simply impress your audience and add a unique zing and
appeal to your Presentations. You can simply impress your audience and add a unique zing
and appeal to your Presentations. Get a modern PowerPoint Presentation that is
beautifully designed. Easy to change colors, photos and Text.

Your Text Here Your Text Here


You can simply impress your You can simply impress your
audience and add a unique audience and add a unique
zing and appeal to your zing and appeal to your
Presentations. Presentations.

Your Text Here Your Text Here


You can simply impress your You can simply impress your
audience and add a unique audience and add a unique
zing and appeal to your zing and appeal to your
Presentations. Presentations.
Infographic Style
$350 Your Text Here
Your Text Here
Get a modern PowerPoint
70% You can simply impress your audience and
add a unique zing and appeal to your Reports
and Presentations with our Templates. Easy
Presentation that is
to change colors, photos and Text.
beautifully designed.

$250 Easy to change


colors, photos
Modern PowerPoint Presentation

Your Text Here and Text.

Get a modern PowerPoint


Presentation that is
Your Text Here
beautifully designed.

40% You can simply impress your audience and

$130 Easy to change


colors, photos
add a unique zing and appeal to your Reports
and Presentations with our Templates. Easy
to change colors, photos and Text.
Your Text Here and Text.
Get a modern PowerPoint Modern PowerPoint Presentation
Presentation that is
beautifully designed.
Your Picture Here and Send to Back

PORTFOLIO
PRESENTATION
Get a modern PowerPoint Presentation that is beautifully
designed. Easy to change colors, photos and Text.

Easy to change colors, photos and Text. You can simply impress your
audience and add a unique zing and appeal to your Presentations

CHRISTMAS PowerPoint BIG SALE

Example Text : Get a modern PowerPoint


Presentation that is beautifully designed. Easy to
change colors, photos and Text.

Modern Portfolio Example Text : Get a modern PowerPoint


Presentation that is beautifully designed. Easy to
Designed change colors, photos and Text.
Infographic Style

Content Here Content Here Content Here Content Here


Get a modern Get a modern Get a modern Get a modern
PowerPoint PowerPoint PowerPoint PowerPoint
Presentation that is Presentation that is Presentation that is Presentation that is
beautifully designed. beautifully designed. beautifully designed. beautifully designed.
Easy to change Easy to change Easy to change Easy to change
colors, photos and colors, photos and colors, photos and colors, photos and
Text. Text. Text. Text.

Content Here Content Here Content Here Content Here


Infographic Style
Simple PowerPoint Presentation
Get a modern PowerPoint Presentation that is beautifully
designed. Easy to change colors, photos and Text. You
can simply impress your audience and add a unique zing
and appeal to your Presentations. 60%

Simple PowerPoint Presentation


Get a modern PowerPoint Presentation that is beautifully
designed. Easy to change colors, photos and Text. You
can simply impress your audience and add a unique zing
and appeal to your Presentations. 50%

Simple PowerPoint Presentation


Get a modern PowerPoint Presentation that is beautifully
designed. Easy to change colors, photos and Text. You
can simply impress your audience and add a unique zing
and appeal to your Presentations. 70%
Your Picture Here and Send to Back

Simple PowerPoint
Presentation
Your Text Here
You can simply impress your audience and add a
unique zing and appeal to your Presentations. Easy
to change colors, photos and Text.

Your Text Here


You can simply impress your audience and add a
unique zing and appeal to your Presentations. Easy
to change colors, photos and Text.
Infographic Style
Your Text Here Your Text Here
You can simply impress your You can simply impress your
audience and add a unique audience and add a unique
zing and appeal to your zing and appeal to your
Presentations. Presentations.

Your Text Here Your Text Here


You can simply impress your You can simply impress your Add Text
audience and add a unique audience and add a unique Easy to change
zing and appeal to your zing and appeal to your colors, photos
Presentations. Presentations. and Text.

Your Text Here Your Text Here


You can simply impress your You can simply impress your
audience and add a unique audience and add a unique
zing and appeal to your zing and appeal to your
Presentations. Presentations.
Infographic Style
Your Text Here Your Text Here
You can simply impress your audience
3 3 You can simply impress your audience
and add a unique zing and appeal to and add a unique zing and appeal to
your Presentations. your Presentations.

Your Text Here Your Text Here


You can simply impress your audience 2 2 You can simply impress your audience
and add a unique zing and appeal to and add a unique zing and appeal to
your Presentations. your Presentations.

Your Text Here Your Text Here


You can simply impress your audience
1 START 1 You can simply impress your audience
and add a unique zing and appeal to and add a unique zing and appeal to
your Presentations. your Presentations.
Contents Title
Simple Portfolio
Your Picture Here and Send to Back
Get a modern PowerPoint Presentation
that is beautifully designed. Presentation
Contents Title
Designed
Get a modern PowerPoint Presentation
that is beautifully designed.

Contents Title
Get a modern PowerPoint Presentation
that is beautifully designed.

Contents Title
Get a modern PowerPoint Presentation
that is beautifully designed.

Contents Title
Get a modern PowerPoint Presentation
that is beautifully designed.

Get a modern PowerPoint Presentation that


is beautifully designed.
Infographic Style
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Item 1 Item 2 Item 3 Item 4 Item 5 Item 6 Item 7

Contents _ Type Contents _ Type Contents _ Type Contents _ Type

$352,000 $352,000 $352,000 $352,000


Contents A Contents B Contents C Contents D
Get a modern PowerPoint Get a modern PowerPoint Get a modern PowerPoint Get a modern PowerPoint
Presentation that is beautifully Presentation that is beautifully Presentation that is beautifully Presentation that is beautifully
designed. Easy to change designed. Easy to change designed. Easy to change designed. Easy to change
colors, photos and Text. colors, photos and Text. colors, photos and Text. colors, photos and Text.
Infographic Style
Your Text Here Your Text Here
You can simply impress your You can simply impress your
audience and add a unique zing audience and add a unique zing
and appeal to your Presentations. and appeal to your Presentations.

Your Text Here Your Text Here


You can simply impress your You can simply impress your
audience and add a unique zing audience and add a unique zing
and appeal to your Presentations. and appeal to your Presentations.

Your Text Here Your Text Here


You can simply impress your You can simply impress your
audience and add a unique zing audience and add a unique zing
and appeal to your Presentations. and appeal to your Presentations.
Infographic Style

01 02 03 04
PowerPoint PowerPoint PowerPoint PowerPoint
Presentation Presentation Presentation Presentation
Your Text Here Your Text Here Your Text Here Your Text Here

You can simply impress You can simply impress You can simply impress You can simply impress
your audience and add a your audience and add a your audience and add a your audience and add a
unique zing unique zing unique zing unique zing

I hope and I believe that I hope and I believe that I hope and I believe that I hope and I believe that
this Template will your this Template will your this Template will your this Template will your
Time, Money and Time, Money and Time, Money and Time, Money and
Reputation. Reputation. Reputation. Reputation.

Easy to change colors, Easy to change colors, Easy to change colors, Easy to change colors,
photos and Text. photos and Text. photos and Text. photos and Text.
Your Picture Here and Send to Back
Your Picture Here

Modern Portfolio Designed

AWESOME Your Picture Here

PRESENTATION
We Create Quality
Professional PPT Presentation Your Picture Here

Get a modern PowerPoint Presentation that is


beautifully designed. I hope and I believe that
this Template will your Time. Easy to change
colors, photos. You can simply impress your
audience and add a unique zing and appeal to
your Presentations.
Infographic Style

Option A Option B

You can simply impress your You can simply impress your
audience and add a unique zing and audience and add a unique zing and
appeal to your Presentations. Get a appeal to your Presentations. Get a
modern PowerPoint Presentation modern PowerPoint Presentation
that is beautifully designed. that is beautifully designed.

 Get a modern PowerPoint  Get a modern PowerPoint

 Get a modern PowerPoint  Get a modern PowerPoint

Your Text Here Your Text Here

Get a modern PowerPoint Presentation that is beautifully Get a modern PowerPoint Presentation that is beautifully
designed. I hope and I believe that this Template will designed. I hope and I believe that this Template will
your Time, Money and Reputation. your Time, Money and Reputation.
ALLPPT Layout
Clean Text Slide
for your
Presentation

$350
Get a modern PowerPoint
Presentation that is beautifully
designed.

Content Here Content Here

You can simply impress your You can simply impress your
audience and add a unique audience and add a unique
zing and appeal to your zing and appeal to your
Presentations. Easy to change Presentations. Easy to change
colors, photos and Text. colors, photos and Text.
La politique de
prix
Infographic Style
95%
75%
55%
35% 01
02 Contents Title

03
Get a modern PowerPoint
Presentation that is

04
Contents Title beautifully designed.
Get a modern PowerPoint
Presentation that is
Contents Title beautifully designed.
Contents Title Get a modern PowerPoint
Presentation that is
Get a modern PowerPoint
beautifully designed.
Presentation that is
beautifully designed.
Infographic Style
We Create
60% Quality Professional
Your Text Here
PPT Presentation
You can simply impress your audience and
add a unique zing and appeal to your Get a modern PowerPoint Presentation that
Presentations. Get a modern PowerPoint is beautifully designed. I hope and I believe
Presentation that is beautifully designed. that this Template will your Time, Money and
Reputation.

You can simply impress your audience and


75% add a unique zing.

Your Text Here


You can simply impress
your audience and add a
unique zing and appeal to
your Presentations. Get a
modern PowerPoint
Presentation that is
beautifully designed.
Your Picture Here and Send to Back

We Create
Professional Presentation

Get a modern PowerPoint


80K Presentation that is beautifully
designed.

Content Here
You can simply impress your audience and
add a unique zing and appeal to your
Presentations. Easy to change colors,
photos and Text.

Content Here
You can simply impress your audience and
AWESOME
add a unique zing and appeal to your
Presentations. Easy to change colors, PRESENTATION
photos and Text.
Infographic Style
Your Text Here

Example Text :
I hope and I believe that
this Template will your Time,
Money and Reputation.

Your Text Here

Example Text :
I hope and I believe that
this Template will your Time,
Money and Reputation.
Infographic Style
Contents_Here
Get a modern PowerPoint Presentation
that is beautifully designed.
Contents_Here
Get a modern PowerPoint Presentation
that is beautifully designed.

Contents_Here
Get a modern PowerPoint
Presentation that is beautifully
designed. I hope and I believe that this
Template will your Time, Money and
Reputation.

Contents_Here
Get a modern
Contents_Here
PowerPoint Presentation Contents_Here Get a modern PowerPoint Presentation
that is beautifully that is beautifully designed.
designed. Get a modern PowerPoint Presentation
that is beautifully designed.
Place Your Picture Here

Get a modern PowerPoint Presentation that is beautifully designed. I hope


and I believe that this Template will your Time, Money and Reputation.
Easy to change colors, photos and Text. You can simply impress your
audience and add a unique zing and appeal to your Presentations. I hope
and I believe that this Template will your Time, Money and Reputation. Get
a modern PowerPoint Presentation that is beautifully designed.

Simple Portfolio
Presentation

Get a modern PowerPoint Presentation that is beautifully designed. I hope


and I believe that this Template will your Time, Money and Reputation.
Easy to change colors, photos and Text. You can simply impress your
audience and add a unique zing and appeal to your Presentations. I hope
and I believe that this Template will your Time, Money and Reputation. Get
a modern PowerPoint Presentation that is beautifully designed.
Infographic Style
Your Text Here Your Text Here

O
A

pt
I hope and I believe that this Template I hope and I believe that this Template

n
io

io
will your Time, Money and Reputation. will your Time, Money and Reputation.

pt

n
O
Easy to change colors, photos and Text. Easy to change colors, photos and Text.

C
Your Text Here Your Text Here
O

D
pt

n
I hope and I believe that this Template I hope and I believe that this Template

io
io

pt
n

will your Time, Money and Reputation. will your Time, Money and Reputation.

O
B

Easy to change colors, photos and Text. Easy to change colors, photos and Text.
One Columns Text
PowerPoint Presentation

You can simply impress your audience and add a unique zing and appeal to
your Presentations. I hope and I believe that this Template will your Time,
Money and Reputation. Get a modern PowerPoint Presentation that is
beautifully designed. Easy to change colors, photos and Text. You can simply
impress your audience and add a unique zing and appeal to your
Presentations. You can simply impress your audience and add a unique zing
and appeal to your Presentations. Get a modern PowerPoint Presentation
that is beautifully designed. Easy to change colors, photos and Text.

You can simply impress your audience and add a unique zing and appeal to
your Presentations.

You can simply impress your audience and add a unique zing and appeal to
your Presentations. I hope and I believe that this Template will your Time,
Money and Reputation. You can simply impress your audience and add a
unique zing and appeal to your Presentations. Get a modern PowerPoint
Presentation that is beautifully designed. Easy to change colors, photos and
Text. I hope and I believe that this Template will your Time, Money and
Reputation. You can simply impress your audience and add a unique zing and
appeal to your Presentations.

Get a modern PowerPoint Presentation that is beautifully designed.


Two Columns Text
01 PowerPoint Presentation

You can simply impress your audience and add a unique zing and appeal to
your Presentations. I hope and I believe that this Template will your Time,
Money and Reputation. Get a modern PowerPoint Presentation that is
beautifully designed. You can simply impress your audience and add a unique
zing and appeal to your Presentations.

Get a modern PowerPoint Presentation that is beautifully designed. Easy to


change colors, photos and Text.

02 PowerPoint Presentation

You can simply impress your audience and add a unique zing and appeal to
your Presentations. I hope and I believe that this Template will your Time,
Money and Reputation. Get a modern PowerPoint Presentation that is
beautifully designed. You can simply impress your audience and add a unique
zing and appeal to your Presentations.

Get a modern PowerPoint Presentation that is beautifully designed. Easy to


change colors, photos and Text.
Thank you
This text can be replaced with your own text
Fully Editable Shapes
Fully Editable Shapes
Fully Editable Icon Sets: A

You can Resize without


losing quality
You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
www.allppt.com
Fully Editable Icon Sets: B

You can Resize without


losing quality
You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
www.allppt.com
Fully Editable Icon Sets: C

You can Resize without


losing quality
You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
www.allppt.com