Académique Documents
Professionnel Documents
Culture Documents
|
|
Developed by
Robert Kaplan (Harvard) and David Norton
early 90s..
The balanced scorecard is a strategic management
system (not only a measurement system)
Ônternal assessment, improvement and reporting system
Key is the link to the strategic plan
System to turn strategy into action
The balanced scorecard retains traditional financial
measures. But financial measures tell the story of past
events, an adequate story for industrial age companies for
which investments in long-term capabilities and customer
relationships were not critical for success. These financial
measures are inadequate, however, for guiding and evaluating
the journey that information age companies must make to
create future value through investment in customers,
suppliers, employees, processes, technology, and innovation.
@
@
!
6 ÿmpat perspektif
1) Corporate Contribution,
2) User Orientation,
3) Operational ÿxcellence,
4) Future Orientation
&
&
(
"#
'
& "#
#
(
(
#
#
"
&
!
+
"
+
+ 4
) 4
& 33"
Ô
Ô
¦
¦
¦
¦
¦
+
)
¦%, 8