Writing Problem and Hypothesis

Statements for Business Research(13)

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Setting of work proposal :
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Work problem :
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Quantitative specification of problem :

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Importance of problem :
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Project need : ,
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Work objective : ?
Methodology to achieve objective
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Anticipated results :
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Contribution to field :
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()
Medical and healthcare expenditures have accounted for
an increasing share of household consumption in Taiwan in recent
years. In line with this trend, the establishment of local pharmacies has
risen. While conventional forecast methods rely on large
quantities of data to predict the number of and demographics involving
new pharmacies in coming years, accumulating such data is extremely
difficult. (NOTE : Add 2-4 sentences that describe characteristics of
the problem or statistics that reflect its severity)
According to Department of Health statistics, local pharmacies in
Taiwan increased from 6,394 to 6,990 units during the period 1999 to
2002. The inability to accurately forecast the number of
and demographics involving local pharmacies to be established makes
it nearly impossible for managers to analyze market competition
precisely and develop effective strategies. Therefore, a
feasible forecasting method must be developed to estimate the growth
of medical and health care expenditures as well as pharmaceutical
units in Taiwan.
()
A feasible forecasting method can be developed to estimate
the growth of medical and health care expenditures as well as
pharmaceutical units in Taiwan. To do so, medical
and health care expenditure-related data during the period 1999 to
2002 can be obtained from the Central Region Office of the Budget,
Accounting and Statistics, Executive Yuan. Data on pharmaceutical
units can then be obtained from the 2003 Annual Report of the
Department of Health. Based on data from those sources, GM (1, N)
model of the Grey theory can be used for forecasting purposes.
As anticipated, the proposed forecasting method can precisely
estimate medical and health care expenditures as well as the number
of pharmacies from 2003 to 2005. Results of this study
can provide a valuable reference for both governmental authorities in
formulating policies and pharmaceutical managers in developing
competitive marketing strategies. (NOTE : Add 2 more sentences that
describe more thoroughly how the proposed method contributes to a
particular field or sector)
()
Taiwans medical market sector has become intensively
competitive, largely spurred by the increasing popularity of Internet
commerce. Hospitals must thus effectively exploit the use of the
Internet to attract new patients. However, the relatively few
approaches that have addressed marketing practices in the medical
sector have not focused on the Internets impact. (NOTE : Add 2-4
sentences that describe characteristics of the problem or statistics that
reflect its severity) Online purchases increased by
$US 1,900,000,000 from 1997 to 1998, reflecting the need for the
medical sector to focus on the consumer purchasing power in terms of
e-commerce. The inability of hospitals to effectively
exploit the use of the Internet not only makes it impossible to lower
overhead costs, but also severely limits an organizations
competitiveness. Therefore, a novel prediction model
must be developed to identify the turnover rate of customers in the
medical sector and determine how to retain them.
()
A novel prediction model can be developed to identify the
turnover rate of customers in the medical sector and determine how to
retain them. To do so, a database containing
pertinent hospital patient data can be utilized through use of a data
mining method to identify the factors associated with customer turnover
rate. Pertinent literature can be reviewed to confirm the reliability of
variables in the database. Next, questionnaires can be sent to hospital
administrators regarding the level of customer satisfaction, with those
results subsequently analyzed. As anticipated, the
proposed prediction model can be adopted to design and implement
precautionary measures towards customer turnover rates in related
fields. In addition to identifying the major factors underlying customer
turnover rate, the proposed model can offer feasible strategies to cope
with this dilemma and achieve management goals.
Moreover, the proposed model can contribute to efforts to maintain
customers in the highly competitive medical market sector as well as
provide a valuable reference for healthcare managers in enhancing
customer relations. (NOTE : Add 2 more sentences that describe
more thoroughly how the proposed method contributes to a particular
field or sector)
Further details can be found at
http://www.chineseowl.idv.tw