Types of

Customers
How You Treat Your Customer?
 Your customers come in
all shapes and sizes,
to keep them satisfied , you
need to deliver a service
experience
That makes them want
to come back .
 Identify Yourself
Self -
Contained
Control Emotions Serious
1
Focus on facts Hard to know
Task-oriented Impersonal
Formal Precise & specific
2

3 Show Feelings Relaxed

Relies on intuition Easy to know
People-oriented Friendly
4 Informal Warm

Open
 Identify Yourself
A B C D

 Indirect D ire ct
A sse rtive


 Quiet
 Reserved D e cisive
 Ask not tell Te lln o t a sk
 Slow, soft Fa st, lo u d
 Team player

 Cooperative
C o n fid e n t
 Supportive Im p a tie n t
Fo rce fu l
 Identify The 4 Types
Self -
Contained

Blue
1
Green
50 % 2 5%
Indirect

Direct
A B C D

Red Yellow
40 % 4 5%
Open
 Blue Customer

Characteristics Do ’ s
•Be accurate & assertive in a polite way .
•Caring about the details•Be. clear & direct .
•Logical / Analytical . •Provide reports & brochures .
•Keep emotions under control
• .
Be patient & give time to check .
•Perfectionist / SkepticalExplain
.
•Stubborn & inflexible . • the pros & cons of proposed idea
•Do one thing at a time .•Excellent products & services knowledge .
•Stick to policies & procedures .
•Organized / Planning focused .
•Go to great lengths to find the right answer .
 Blue Customer

Don’t Don’t
invade Use
their
flattery
territory

Don’t Don’t have

answer personal Don’t
question talks Give
s
vaguely gifts
 Green Customer

Characteristics Do ’ s
ching always for the best in•Be products
clear && services
specific . ( to the point ).
ing bored quickly . •Be confident & professional .
n ’ t accept any mistake or delay
• in the quickly
Respond service . without details .
detailed person .
ng personality . •Clear & loud tone of voice .
to be treated in a special •wayFocus
. on business .
taker . •Give them options .
large aggressive steps . •Let them decide .
people directly in the eye .
rather than listen .
first , think later .
 Green Customer
Don’t
ask
Don’t
Don’t unnecess
ary waste
get too
personal questions time

Don’t Don’t
Don’t focus be
generali on too
ze problem social
s
 Red Customer

Characteristics Do ’ s
•Calm & Stable . •Show true feelings & friendliness .
•Simplicity & naturalness
•Simplicity
. in using the body language & the tone o
•Tolerant & accepts
•Listen
mistakes
actively
apologizes
& interact
. .
•High sensitivity •for
Offerservice
logic or
& persuasive
communication
solutions
. .
•Loyal except if there
•Use proofs
is a big
& guarantees
mistake . .
•Good listeners . •Give enough time to decide .
•Seeking advice from
•Showothers
recognition
. .
•Trust others & want long true relationship .
 Red Customer

Don’t Don’t
be be
aggress Pushy
ive
Don’t
Don’t be
be demandi
serious ng
 Yellow Customer

Characteristics Do ’ s
•Active & enthusiastic tone of voice .
•Optimistic & ambitious •Good
. use for the body language .
•Trust others quickly• . Talk about them .
•Doesn ’ t care much for•Offer the. flashy & latest .
the time
•Go with the flow . •Always take their opinion
•Idea - focused . •Show that they are unique .
•Free - spirited . •Let them sign .
•Flexible & playful .
•Hate handling details .
•Creative .
•Enthusiastic .
•Think independently .
•Impulsive .
 Yellow Customer
Don’t
Don’t
tell
ignore
them
their
what
ideas
to do
Don’t
Don’t do
eliminate
all the Social
talking time
Find the Ideal Color

Red Blu
Secretary
e
Find the Ideal Color

Green Blue
Business
Director
Find the Ideal Color

Green Blue
Judge
Find the Ideal Color

Green Blue Blue Red

Doctor Nurse
ind the Ideal Color

Red Green Blue Yellow

Sales Associate
 What
Character?

Blue

Yellow