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COMPETITIVE
STRATEGY
OF A
LATE ENTRANT
?  w
Ȉ Vision: Y  
     
  sustainable development   
 
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÷

{ Yes bank, one of the new generation private bank ,
entered Indian market in late 2004 when the banking
sector in india was already overcrowded by no of
public bank
{ But inspite of late enterent the bank grew up with such
a fast pace that it drew the attention of analysist and
extend its operations to all over the country
÷

{ In dec 2006 the bank rated as third best private bank
in India by business world and won many other awards
{ Ranked second best private bank in financial express Ȃ
Ernst & young survey of Indiaǯs best for the year 2006
÷

{ The yes bank was promoted by Rana kapoor and
Ashok Kapur with assistance from robobank
{ Kapoor and kapur together own 52.5 % of the initial
promoters equity of 20 m
{ While the Indian promoters had 39 % stake in the
bank , robobank had 20 % stake and FII held 20 %
{ The bank went public in june 2005. IPO was over
subscribed 30 times
÷
  

Yes bank
{ Corporate & institutional banking
companies with turnover of over Rs. 7.5 bn

{ Business banking
companies with turnover between Rs .5bn and Rs 7.5 bn

{ Retail banking
individual with annual turnover income between Rs.5bn and Rs 5mn
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{ The bank growth as per the sensex ǥyes.one

{ CompetitionǥNew Microsoft Office Word


Document.docx

{ Growth speaks through figuresǥyes bank.xlsx


- 
 

{ The bank differentiated itself from other players in the
industry through its unique Dzknowledge banking
approachdz , emphasizing on technology and human
resource.
{ The knowledge banking approach was its main pillar
of differentiation and using it provided specialized
service to various sunrise industries through domain
expert.
- 

Y 
    
 

Y     

{ G    
{ |  

{  
G  

{ Yes bank decided to follow an innovative approach to
break into the heavily cluttered Indian commercial
banking system.
{ Knowledge banking--- a unique method of acquiring
customer and retaining them.
{ The bank provides specialized service to the emerging
sectors of the economy through better understanding
of its clients business and industry.
G  

{ The bank focused on providing the customer with
specialized banking service depending upon their
requirement.
{ The bank identified some sectors of economy which had
growth prospect:-
1. Food and agribusiness
2. Infrastructure business
3. Life science and biotechnology
4. Telecommunication
5. IT
6. Media and entertainment
7. Real estate
Y  
{ Yes bank was founded with the aim of providing the
world class customer service to the customer using
latest technology in the industry.
{ The bank consider technology as a strategic tool to
differentiate itself from other banks.
{ Corporate internet banking
{ ATMs
{ Mobile banking
{ Phone banking
Y  
{ The bank entered into the strategic partnership with
Gartner inc. to formulate and implement the bank IT
policy.
{ Price Water House Coopers to facilitate the
confirmation of policies and process with ISO and six
sigma norms.
{ I-flex solution ltd. it used FLEXCURE, a universal
banking solution software, as its core banking system
for retail as well as corporate banking.
{ Yes bank use FLEXCUBE to provide key banking
solution to its customers.
‰   w 
{ Top management team very experienced.
{ Higher pay to retain talent
{ 5% executive ownership clause
G
 
   
1. Yes entrepreneur in action
2. Yes professional entrepreneurship program
3. Yes mentor
4. Yes school of banking
5. Yes university and school relations


{ Statistics shows that the bank was primarily in metros
and other places that provided them a sound customer
base, who were knowledgeable and used latest
technology.
{ Yes bank had access to latest technology.
{ Yes bank had good promoters.
{ They had the ability to raise funds easily because of
foreign shareholding.
{ Outsourcing its non core business.
{ Top management very experienced.


{ Significant strengths in agriculture,


horticulture, dairy, poultry, etc 

     
{ Agro-climatic diversity
{ Production leadership in many 
 
areas
{ Rapid urbanization  
  
{ Govt. according priority status
{ Growth in Organized food retail    



 

  




     


   


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