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COMPETITIVE
STRATEGY
OF A
LATE ENTRANT
? w
Ȉ Vision: Y
sustainable development
Ȉ
{ Business banking
companies with turnover between Rs .5bn and Rs 7.5 bn
{ Retail banking
individual with annual turnover income between Rs.5bn and Rs 5mn
w
{ The bank growth as per the sensex ǥyes.one
{
G
{ Yes bank decided to follow an innovative approach to
break into the heavily cluttered Indian commercial
banking system.
{ Knowledge banking--- a unique method of acquiring
customer and retaining them.
{ The bank provides specialized service to the emerging
sectors of the economy through better understanding
of its clients business and industry.
G
{ The bank focused on providing the customer with
specialized banking service depending upon their
requirement.
{ The bank identified some sectors of economy which had
growth prospect:-
1. Food and agribusiness
2. Infrastructure business
3. Life science and biotechnology
4. Telecommunication
5. IT
6. Media and entertainment
7. Real estate
Y
{ Yes bank was founded with the aim of providing the
world class customer service to the customer using
latest technology in the industry.
{ The bank consider technology as a strategic tool to
differentiate itself from other banks.
{ Corporate internet banking
{ ATMs
{ Mobile banking
{ Phone banking
Y
{ The bank entered into the strategic partnership with
Gartner inc. to formulate and implement the bank IT
policy.
{ Price Water House Coopers to facilitate the
confirmation of policies and process with ISO and six
sigma norms.
{ I-flex solution ltd. it used FLEXCURE, a universal
banking solution software, as its core banking system
for retail as well as corporate banking.
{ Yes bank use FLEXCUBE to provide key banking
solution to its customers.
w
{ Top management team very experienced.
{ Higher pay to retain talent
{ 5% executive ownership clause
G
1. Yes entrepreneur in action
2. Yes professional entrepreneurship program
3. Yes mentor
4. Yes school of banking
5. Yes university and school relations
{ Statistics shows that the bank was primarily in metros
and other places that provided them a sound customer
base, who were knowledgeable and used latest
technology.
{ Yes bank had access to latest technology.
{ Yes bank had good promoters.
{ They had the ability to raise funds easily because of
foreign shareholding.
{ Outsourcing its non core business.
{ Top management very experienced.
Thank you