Introduction

 Bayerische Motoren Werke AG

(English: Bavarian Motor Works)
 Founded:- 1916
 Headquarters:-Munich-Germany
 Key person:-Nobert Reithofer (CEO &
Chairman of Board of Management)
 Industry:-Automotive Industry
 Products:- Automobiles, motorcycles
 Employees:-100,040 (2008)
 Subsidiaries:-Rolls-Royce Motor
Cars
 Different Models
 1 Series
 3 Series
 5 Series
 6 Series
 7 Series
 X3
 X5
 X6
 Z4
 STRENGHTS
 One of the BIGGEST and the BEST car
company in the world.
 BMW Group is committed to the very highest
in quality for all its products and services.
 Design less-polluting car
 charter member of the U.S. Environmental
Protection Agency's (EPA)
 BMW has strongly influenced consumers
through media and film industry.
 WEAKNESSES
 With respect to the economic class PRICE is
BMW’s biggest weakness

 They don’t have many service centers or

authorized mechanics easily available in India.
 Opportunities
 GOVERNMENT INITIATIVES
Reduction in excise and custom duties

Provision for one time public investment

of Rs. 1,718 crore to the national
automotive testing
Also to invest 450 billion dollars in
infrastructure and modernizing road
networks
 THREATS
 Other companies with cheaper hatchback
models which are more affordable by common
man.

 People who can afford the BMW hatchback

can instead buy SUV’s of other companies for
almost the same rate.
 BMW X6 
 Assembly:-Spartanburg, South
Carolina,United States
 Class:-Mid-size luxury Sports
Activity Coupé
 Body style(s):-4-door BMW Sports
Activity Series
 Engine(s):-
3.0 L 306 PS (225 kW) I6 Twin
Turbo
4.4 L 407 PS (299 kW) V8 Twin
Turbo
3.0 L 235 PS (173 kW) I6 diesel
3.0 L 286 PS (210 kW) I6 diesel
Twin Turbo
 Transmission(s):-6-speed automatic
 Wheelbase:-2933 mm (115.5 in)
 Length:-4877 mm (192 in)
 Width:-1979 mm (77.9 in)
 Height:-1696 mm (66.8 in)
 It’s a good idea for the upcoming
times
 Indian automobile industry on a new growth
trajectory
 Large middle class population, growing
earning power and strong technological
capability have been boosting automobile
demand for the past few years.
 Despite economic slowdown, the Indian
automobile sector is expected to see high
growth in coming years.
WHO WILL BUY
IT??
Main targets should be the
upper middle class.
WHERE WILL THEY
BUY THE CAR??
Besides Kolkata it should work in
Chennai, Delhi, Bangalore
and also in upcoming parts of
Haryana.
 OUR TAKE ON
THEIR TIMING……..
Recession !!!!!
 Global recession has devastated the global auto
industry with pinching effects on the Indian auto
industry
 Sales have fallen down for every automobile company.
 also the recent Mumbai terror attack and the
cyclonic rain in South India have added to the
woes of automobile companies.
 Domestic Market Share for 2008-09

Passenger
15.96%
Vehicles

Commercial
3.95%
Vehicles

Three Wheelers 3.6%

Two Wheelers 76.49%

 
 13% maruti udyog

16%
hyundai
52 motors
% tata motors

19
others
%
 Maruti Udyog Limited
 Established in Feb 1981 with 18.28% share by
Government of India and 54.2% by Suzuki of
Japan.
 Maruti is the biggest car manufacturer in India
and leader in small car segment. It is the
largest passenger vehicle company.
 Models: 800, Omni, 1000, Alto, Esteem,
Baleno, Gypsy, Swift, WagonR, Versa and
Grand Vitara.
Do we think if there's a
market for such cars in
India???
And should the dealers
invest in it??....
 BMW has an average growth rate of 40% per
annum.
 It has sold about 70 cars last year.
 Basically there is a sector in India that prefers
to buy BMW cars and can afford to buy
them…
 GROUP 2
 Surya
 Chandani
 Liza
 Jesseco
 Carl
 Shiba