Survey On Women

Entrepreneurs
Women as Entrepreneurs in India

 Women owned businesses are highly increasing in the

economies of almost all countries
 The hidden entrepreneurial potentials of women have
gradually been changing with the growing sensitivity to
the role and economic status in the society
 ‘Women Entrepreneur’ is a person who accepts
challenging role to meet her personal needs and become
economically independent
 Job seekers are turning into job creators.
Some of the common areas of their
work
 Food products manufacturing, Food processing and
preservation, Catering services and fast food centers
 Interior decoration
 Diagnostic lab & pathology clinics.
 Readymade garments, embroidering and fashion
designing.
 Retail selling through different methods.
  Art and painting works on commercial decorations.
 Beauty centers
Details about the survey

 Target audience: Women Entrepreneurs

 Sample Size: 20

 Location: Mumbai
WHY DID YOU CHOOSE TO BE AN
ENTREPRENEUR?

No. of Respondents

6
Push Factors
Pull Factors

14
WHY DID YOU CHOOSE TO BE AN ENTREPRENEUR?

 Education
 Independence
 Decision Making
 Only support in Family
 Economic Independence
 Utilization of knowledge
 A good way to kill time
 Sudden fall in family income
 Income from the previous job not sufficient to make
ends meet (in case of divorced women)
 Separation from husband
Some Category of the Business

5
6

Beauty parlour
Food
Classes
Automobile servicing
Real Estate
Designing
1
4
1

3
WHY ARE THEY CLUSTERED IN A TYPICAL
CATEGORY?

 Convenience
 Support from family, religious group
 Interest and Expertise
 Less capital investment
 Identity creation
 Fear of corporate politics
 To prove gender discrimination wrong
 Challenge seeker
 Male dominions don’t venture much in these
categories of business
 Women are instinctively creative
 These professions can be run from home
HOW CRITICAL IS SUPPORT SYSTEM FOR
THEM?

 Support from Family, Friends, Relatives Religious

groups
 Not possible without the support of husband
 Support from Mahila Mandal and such other
social groups
 Support from Women Co-operative Banks and
other regional banks
WHERE DID THEY GET THE CAPITAL
FROM?
 Borrowed from family member,
friends
 Business requires very less capital
 Capital never an issue
 Savings
 Loans from banks
 Savings from the previous
occupation
WHERE DID THEY GET THE CAPITAL
FROM?
2

Family
10 Savings
Bank
8
MAIN CHALLENGES FACED…
 Gender based inequality
 Problem of Finance
 Family Responsibility
 Social Mindset
 Lack of self confidence
 Lack of support structure (Family)
 Little access to fund because of male dominated
society
 Dual role- Bread earner as well as home maker
 Lack of education
 Lack of training
 Low level of participation / encouragement in
some sectors
 Family/ marriage bondage and responsibilities
 Long and odd hours of work
Education Level

< 10
10 to graduation
higher education

13
Conclusion

 Empowering women entrepreneurs is

essential for achieving the goals of
sustainable development and the
bottlenecks hindering their growth must be
eradicated to entitle full participation in the
business. 
Thank You
PG-09- 19 : Jesvira Estibero

PG-09-50 : Juhi Maheshwari

PG-09-52 : Amit Mehta

PG-09-53 : Hetal Mehta